Posted by Rich Harshaw on March 30, 2017.
One of my active clients is on a sabbatical right now.
We were scheduled to shoot some new TV commercials, then I got this text from him one week before:
Extending for a possible 20 – 25 days?
Who decides, on the spur of the moment, to turn a 4-day trip into a month-long excursion?
Owners of $10MM+ companies, that’s who.
Are you ready? To learn more about the “Make The Jump” seminar click here.
Sign up for my seminar.
There are only a few spots left; registration closes when we sell 10 spots, or this Friday at midnight, whichever comes first.
P.S. You may want to review some of my previous emails; I’ve put them all on a single webpage you can access by clicking here. Read the first one again about “what it means to have a $10MM company.”
Posted by Rich Harshaw on March 27, 2017.
I have a terrible poker face. I tend to be more of an “all cards on the table” kind of guy.
So when people ask me, “Are you going to try to sell me something at the seminar? Is it just a giant sales pitch for your services?”… I don’t try to hide my intentions at all.
After all, it’s a fair question, especially when you’re paying $3,000 to show up.
The answer is: No, I’m not going to try to sell anyone anything, but there is a good chance some attendees will be interested in doing business with my company.
I mean, think about it…
At the seminar, you’re going to discover marketing principles that can realistically help you add 15% to 30% growth per year. You’ll understand exactly how to grow your business to $10MM (or more).
I would HOPE that you’d want to implement it into your business.
You already know that before even showing up. That’s WHY you’re showing up.
So then you’ll have 3 choices:
- Implement it yourself,
- Get somebody else to implement it for you, or
- Have us do it.
Honestly, implementing it yourself is going to be extremely difficult. We’ve spent two full decades honing these skills. While it is easy to understand the principles after a couple of days, it’s very difficult to actually implement them successfully. But if you do go this route, you’ll certainly be better equipped (by a long shot) to succeed than you were before attending.
And you’ll also quickly realize that nobody else actually does what we do, so hiring somebody else to do it isn’t really a viable option. This will be crystal clear about an hour into the seminar.
And then there’s hiring us.
If you are interested, we’d be happy to talk to you about it and see if it’s a good fit. Hand us your business card, and we’ll set up a time to talk to you. We have a limited capacity to accept new clients, so we scrutinize each one very carefully.
But here’s a promise:
There will be no “sales pitch” at the seminar. None.
The point of the seminar is to educate and enlighten. To show you the guiding principles to get you where you’re trying to go.
The seminar is a great value. You’ll definitely get your money’s worth. If you don’t think so, just let me know and I’ll gladly refund what you paid to attend.
To get all the details about the seminar, and to see if we have any spots left available (we limit attendance to just 10 companies to ensure maximum interaction), click here.
I look forward to meeting you soon!
Posted by Rich Harshaw on March 24, 2017.
How much is the information worth that you’ll get at my upcoming “Make The Jump to $10MM” 2-day seminar?
Would you believe $40,000?
Would you believe $90,000,000? (yes, MILLION!)
I was on spring break with my family in 2011 when I got a call from my assistant. She said some guy had called in urgently requesting to speak to me, who wanted to attend my 4-day, $8,000 marketing training bootcamp.
“So, why are you calling me? Just give him the information and sign him up,” I asked her.
“He said he really wants to speak to you personally first,” was the reply.
So I jotted down his number and called him from a gas station in Galveston, TX.
With all the background noise, it was hard to hear him. Here’s what was said:
Him: Hey, how much will you charge me if I want to bring 4 people to this event?
Me: Well, it’s $8,000 for the first 2, then $1,000 each for the other two as long as they’re from your company.
Him: How much would you charge me to come do the seminar here?
Me: Huh? Where is here?
Him: I’m in (city); how much would you charge me to just come here and do the seminar?
Me: Uhhhh… well, we normally gross between $50,000 and $70,000 in registration fees for one of these events.
Him: How about $40,000? Would you come here and do it for $40,000? We’ll pay your flights and hotel, too.
Me: Uh, well. I’ve never really done that before. But I guess I would.
Him: How soon could you get here and do it?
Me: Who is this?
We discussed who he was and what his company was for a moment, and agreed that I’d make the trip to do the training.
The $40,000 check arrived at my office before I got home from my vacation.
I stayed in a luxury suite at the downtown Sheraton hotel for 4 days while I conducted the training for him and his staff. He actually ended up bringing a few other friends of his—other business owners—so there were about 10 or 12 people in attendance.
On the last day, he asked me how much I would charge him to do “THAT” for his company. We worked out a price, and we’ve been working together for the last 5-plus years now.
During that time, his sales have skyrocketed from about $40MM to over $130MM.
That’s up over $90MM a year.
I engineered a media buying plan that started at $1MM the first year, and has grown to over $4MM this year (that’s just the radio and TV part of the budget).
I’ve written over 100 radio commercials and 40 TV commercials for this company.
You’ll get to see all of it at the “Make the Jump to $10MM” event.
We limit this event to 10 companies to make sure that it’s personal, hands-on, and intimate. You should consider attending if you:
- Are already doing AT LEAST $2.5 million in sales. If less, we may have other events that are a better fit for you. Contact us to find out.
- Are serious about 15% to 25% annual growth.
- Feel like your internet marketing strategies are impotent or stagnant.
- Want expert advice and instruction on using broadcast media to blow up your sales.
The 2-day seminar is being held April 26 & 27 in Dallas; to learn more, just click this link. Registration is extremely limited… to just 10 companies.
P.S. Here’s a question I get a lot: Hey, I’m going to pay you to come to a seminar… are you just going to use the seminar to sell me something else? Read my next post for the honest answer.
Posted by Rich Harshaw on March 23, 2017.
One of the copywriters that works for me forwarded me an email today and asked for my opinion. It was from some dude who is a copywriting “expert” who had some harsh advice for marketers.
In the email, the expert dude was on an epic rant against so-called “nurture” email campaigns, and how they are a waste of time and how instead, you should just sell the crap out of people. Make your intentions clear and hit them with an offer. He made his point while using a lot of cute “tough” language that served to puff out his chest and “prove” that he knew what he was talking about.
Some of his points had some merit, and I think—if I read between the lines—that he and I actually agree on quite a few things.
But his “this is the only way to do it and if you don’t do it this way you’re a stupid idiot and will surely fail and it will be your own stupid fault” attitude was… off-putting, to say the least.
Here’s why: There is no such thing as a “formula for success.”
Yes, there are principles. And best practices. And common guidelines.
But a comprehensive, paint-by-numbers approach to success?
Give me a break.
I already told you about two of my clients who take utterly opposite approaches to producing TV ads. One spends $20,000 per ad, while the other spends $2,500 for FIVE ads.
So… which of those approaches is “the right” approach?
What I didn’t tell you is that one of those clients uses heavy doses of direct response in those TV ads, while the other one is more about nurturing clients along (sorry salty expert dude).
One of those clients invests almost a quarter-million dollars a year into home shows. The other does no home shows at all.
One of them spends millions on direct mail. The other sends no mail.
Again, I ask you—which approach is right?
I’m sure you saw the punch line coming: BOTH approaches are right!
I’m telling you all this to underscore the importance of making absolutely sure the advice you get from “experts” is customized and tailored to your exact situation.
You won’t get to $10MM by letting some pretended expert try to paint-by-numbers your company to success. To learn more about my Make the Jump event click here.
Case in point:
My sales team will kill me for telling you this, but one of our largest clients doesn’t do any PPC advertising at all. None. We hate that because we make money managing companies’ PPC advertising.
But this ONE client—and just this one—has done such a good job of advertising on TV and branding themselves… and charges SUCH high prices (like we talked about), that the people who come to them from PPC almost never buy from them—because they are in a price comparison mode. They gather 4 quotes from 4 companies and see that our client is two to three times higher, and they go cheap.
And my expert advice to that client: Don’t do PPC. Spend your money elsewhere—like on TV.
We also crunched the numbers for that same client recently, and saw that TV was out-producing radio by about 70%. So we re-jiggered his budget to buy even MORE TV, and less radio.
Why should we care?
All we want is results for our clients.
Our expertise is in knowing enough about ALL facets of marketing, so that we can quickly steer you into WHATEVER marketing waters are best for you, while avoiding the rest.
PPC? TV? Direct mail? Radio? Home shows?
Who cares? We don’t.
We only care that it works.
At my upcoming 2-day seminar, “Make The Jump To $10MM,” you’ll learn how to make those distinctions and understand when to zig and when to zag. And if you can’t figure it out—that’s okay, we can help.
You can’t afford to waste time on blind alleys as you grow your company. Be careful who you trust for advice.
P.S. If you think my 2-day event is expensive ($2,999), wait until you read my next post. I’ll tell you about a guy who paid TEN TIMES that for a private showing.