Posted by Rich Harshaw on November 25, 2014.
Post Category: Personal Edge
You’re Sitting In A Chair… In The Sky… And You’re Complaining That You’re 20 Minutes Late?
You Have A Moral Obligation To Your Soul To Seek Out
And Find Joy In Good Things.
By Rich Harshaw
Note: About once a month, Monopolize Your Marketplace takes a break from marketing advice and focuses on personal development topics. We call this ongoing series “Personal Edge.” Enjoy!
“Give it a second; it’s going to space!”
That’s the advice Louis CK gives Conan O’Brien about technology and cell phones in the clip below. The advice stems from the comedian’s observation that we’re developing into a nation of entitled whiners who take literally everything for granted… to the point where any minor hitch in daily routine becomes grounds for angry ranting, incessant complaining, and even full-blown rage.
If your smartphone, for instance, refuses to load your Facebook page in the expected 0.4 seconds, you get impatient and implore it to “COME ON, YOU STUPID PHONE!”
We’ve all been there.
Traffic jams. Slow moving drive-thru lanes. Unfilled water glasses at restaurants. Delayed flights. Weather outages on DirecTV. Discovering broken eggs after you get home. Not enough likes on your Facebook post.
Major injustices. Unacceptable delays. Unforgivable mistreatment.
Posted by Rich Harshaw on November 21, 2014.
Post Category: Innovation
You’ve Never Really Had Fun Until You’ve Pranked A Man Holding A Machine Gun
Lighten Up And Have Some Fun In Your Business.
It Might Just Make You A Fortune.
By Rich Harshaw
“What’s in the box?”
That’s what the machine-gun toting border patrol agent demanded to know as he inspected the contents of my friend David’s trunk. He had accidentally left the case of fancy cigarette lighters in there; he had been giving them away as gifts to customers, and simply forgot to take them out before driving into Reynosa, Mexico to visit his manufacturing facility.
“Cigarette lighters,” David responded as casually as possible.
He had crossed this border hundreds of times, and knew a non-subtle bribe request was forthcoming. Instead of waiting, he suggested a demonstration:
“These are special lighters,” David offered, as he plucked a box from the case and handed it to the agent. “The flame on them is huge—like ten or twelve inches high. Go ahead, try it.”
The border patrol agent let his weapon rest on the shoulder strap as he grabbed the box from David, opened it and poured out the silver lighter into his right hand, eyed it momentarily, then flicked it with thumb.
Suddenly, without warning, the border patrol agent screamed out in pain, slammed the lighter on the ground, and looked bug-eyed at David, wondering what had just happened.
The gringo, it turns out, had just punked him.
Posted by Rich Harshaw on November 18, 2014.
Post Category: Quick Tips
Want More Visitors In Your Booth? Use A “Big Bill” Like This One And Stop People In Their Tracks…
Want More Visitors In Your Booth? Use A “Big Bill” Like This One To Stop People In Their Tracks And Get More Home Improvement Leads & Appointments…
Attract More People Into Your Booth. Get More Appointments.
Make Follow-Up A Snap. Read These Tips!
Marketing Quick Tips: Home Shows
By Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Marketing Quick Tips” series. This information is not meant to be comprehensive; it’s simply meant to give you some quick ideas on the topic..
Home show season is right around the corner… so it’s time to get your home show ducks in a row RIGHT NOW. As you ponder the best ways to maximize home show leads and revenue, consider these tips:
Tip 1: Is It Even Worth Your Time? Remember the good old days when there was one main show that came to town every year that attracted more attendees than you knew what to do with? Now most cities have multiple shows at different times of the year—and fragmented attendance. The last thing you want to do is pay a ton of money, staff up, then sit around twiddling your thumbs for three days.
So do a little bit of intelligence work. It’s pretty simple: contact the show organizer and ask them for references from last year’s show that you can call, then actually do your due diligence. Call at least five companies and ask them how many years they’ve attended, what the attendance patterns have been in recent years (Up? Down? Steady?), how last year’s show was, how responsive the attendees were, and whether or not they’re going back. Those questions should loosen the lips, so to speak, and you should be able to gather a wealth of information.
If the organizer won’t give you information on previous attendees, you can often find them by searching on their website—frequently the information from last year isn’t updated until just before this year’s show. Of course, if they won’t give you the info, that’s just weird—and a really bad sign.
Posted by Rich Harshaw on November 13, 2014.
It sounds crazy, but giving references right on your website will build trust faster than just about anything else you can do.
It sounds crazy, but references right on a contractor’s website will build trust faster than just about anything else.
Don’t Hoard Them Up Like A Squirrel Storing Nuts For The Winter…
Make Them Freely Available To Anyone, Anytime, Anywhere!
By Rich Harshaw
Here’s a crazy idea: what if you gave your prospects customer references on your website?
I’m don’t mean testimonials. Those are fine, but not what I’m talking about.
And I don’t mean online reviews. Those are even better than testimonials… and any home improvement website should have them as well. But that’s not what I’m talking about either.
I’m talking about a list of names, phone numbers, cities, and project types of actual customers, sitting right there on your website, in plain view.
Like fifteen of them. Or twenty. Or thirty.
Without the prospect having to fill out a form.
Or even identify themselves at all.
I’m talking about a list of current customer references just sitting there on your home improvement website for anyone and everyone to see and call… with no strings, no restrictions, and no conditions.
Told you it was a crazy idea!