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How To Use Customer References The Right Way

It sounds crazy, but giving references right on your website will build trust faster than just about anything else you can do.

It sounds crazy, but giving references right on your website will build trust faster than just about anything else you can do.

It sounds crazy, but references right on a contractor’s website will build trust faster than just about anything else.

Don’t Hoard Them Up Like A Squirrel Storing Nuts For The Winter…

Make Them Freely Available To Anyone, Anytime, Anywhere!

By Rich Harshaw

Here’s a crazy idea: what if you gave your prospects customer references on your website?

I’m don’t mean testimonials. Those are fine, but not what I’m talking about.

And I don’t mean online reviews. Those are even better than testimonials… and any home improvement website should have them as well. But that’s not what I’m talking about either.

I’m talking about a list of names, phone numbers, cities, and project types of actual customers, sitting right there on your website, in plain view.

Like fifteen of them. Or twenty. Or thirty.

Without the prospect having to fill out a form.

Or even identify themselves at all.

I’m talking about a list of current customer references just sitting there on your home improvement website for anyone and everyone to see and call… with no strings, no restrictions, and no conditions.

Told you it was a crazy idea!

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