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The Holy Triumvirate Of Contractor Marketing

umvirate of contractor marketing

If you know me even a tiny little bit, you know my favorite band is Rush.

Rush doesn’t just churn out awesome music; they are a highly skilled, highly technical three-piece progressive-rock band.

In fact, the band is so talented that fans have dubbed them The Holy Triumvirate.

That’s a lofty nickname to live up to. But, boy, do they ever do it.

Anyway…

As I was blasting Rush’s Moving Pictures album in my car on the way to the office this morning (I’ve gotta get pumped for the day), it made me think about another Holy Triumvirate: MYM’s Trusted Partners.

Our three Trusted Partners—Renoworks Pro, MarketSharp, and GreenSky®—are what I call The Holy Triumvirate Of Contractor Marketing.

Each company brings something different to the table… and each one provides a product that can launch your business to new heights of success.

Here’s how each member of The Holy Triumvirate Of Marketing is similar to the original Holy Triumvirate:


Renoworks Pro (Visualization Software)

Rush Member: Geddy Lee (Vocalist, Bassist)

Everybody knows Geddy Lee’s infamous, high-pitched wailing. But he’s also a helluva bassist.

The bass establishes the beat and is the backbone of the music; Renoworks Pro is the backbone of your sales presentations.

You take a picture of your prospect’s home and upload it to Renoworks Pro. You then apply products directly onto the photo from over 250 manufacturer product catalogs. You can then make your presentation in your prospect’s home or online with Renoworks Pro’s robust remote-selling features.

Since prospects can see what their project will look like, they are more likely to say yes… and at such HIGH prices that Geddy Lee’s vocal chords would be jealous.

What Gushing Groupies Say:

  • “Since using Renoworks Pro, I have increased my close rates and profit by 60%!” –Paul Sacco, JM Door & Hardware

  • “With Renoworks Pro, I can usually add between $3,000 to $10,000 of product and services to every job!” –William LaMonaca, Colorado Home Exteriors



MarketSharp (Contractor CRM)

Rush Member: Neil Peart (Drummer)

Fans, musicians, and critics alike consider Neil Peart one of the best drummers of all time. His beats and patterns can be so complex that you swear the guy is part octopus.

That’s why Neil and MarketSharp are one in the same. MarketSharp has a hand in almost every aspect of your business: lead generation, office operations, job scheduling, sales tracking, accounting, automated marketing campaigns, and a WHOLE LOT more.

Just like Neil is often considered drumming’s G.O.A.T. (Greatest Of All Time), MarketSharp is universally praised as the best CRM for contractors that’s ever been made.

What Gushing Groupies Say:

  • “Thank God for MarketSharp. If we did not have this program, our leads and customers would be all over the place. MarketSharp allows us to keep track of almost everything in one program. WE LOVE YOU!” –Julia Falke, 21st Century Remodeling

  • “If we did not have MarketSharp, I would need at least 2 more people in the office working with me!” –Katlyn Gottbeheat, Gugger Home Improvement

 

GreenSky® (Financing Program)

Rush Member: Alex Lifeson (Guitarist)

Alex Lifeson is an extremely versatile guitar player. And that’s why the GreenSky Program fills his shoes in The Triumvirate.

The GreenSky Program provides your customers with a large range of financing options—there’s something for practically all of your customers.

And while a lot of progressive-rock guitar players dink around with obnoxious scales, time signatures, and effects, Alex keeps things clean, catchy, and filler-free.

It’s like how The GreenSky Program provides financing WITHOUT all of usual hassles that comes with it. There’s no enrollment fee. Credit decisions are done in seconds. It’s completely paperless. And you get 20% to 50% of the money within 24 hours of your customer’s approval.

What Gushing Groupies Say:

  • “Your financing options have afforded us the ability to land jobs that we would have lost otherwise.  In June alone it was responsible for over $35,000.00 dollars in sales.  Around 1/4 of our monthly totals are generated by your financing programs!” –Heath Braley, BullsEye Plumbing, Heating & Air

  • “This sale was headed straight for a competitor today without the very prompt and professional information from your representatives and the flexibility in your decision process. This sale is a testament to flexibility. I appreciate the great help. It was a team effort all the way.” –Ken Sorensen, At Home Services

If you’re a contractor who is not taking advantage of the Holy Triumvirate Of Contractor Marketing, you’re squandering your company’s true potential to maximize profits. It’s that simple.

Visit our Trusted Partners page to discover more about incorporating their services into your business.

I’ll see you in the limelight.

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Putting Your Clients’ Names… On Your Website?!

putting satisfied customers on your website

What if you put your customer references directly on your website?

I’m talking names, phone numbers, and email addresses of at least 15 past customers… and putting them on your website for the world to see. No opt-in required.

Do you think that would help your website conversions?

A better question…

How could putting customer references on your website NOT help conversions?

Think about it…

If you have a strong Identity that’s powerfully communicated on your website, you’re going to need to provide social proof to back up all your big claims.

And there aren’t many better ways to do that than giving prospects an instant way to talk to living, breathing people who have hired you, worked with you, and love you.

Putting references directly on your site—instead of providing them to prospects only when asked for—is also a supreme show of confidence.

You’re telling your prospects, “I’m so confident in my work, I’m giving you the names and numbers of 27 of my customers you can call right here, right now.”

Since calling a stranger can be first date levels of awkward, it’s also a good idea to provide the prospect with a list of “ice-breaker” questions to ask your references. These can include…

  • Were you satisfied with the results produced by the company?
  • Were there any issues during the project? If so, were they handled appropriately?
  • If you needed the company, were they easy to reach and responsive?
  • Did you ever feel pressured or stressed by them?
  • If you had to do it over, would you choose them again?

Of course, I’ve had contractors object to putting references on their website. Here are the most common ones…

Objection 1: What if my customers don’t want to be on my website?

Easy—don’t put them on your list!

Getting a customer’s written permission is necessary, but you’ll find it is much easier to get than you think.

For example: If you’ve completed 500 jobs, and you’re shooting for a reference list with 20 names, that’s only 4% of your past customer base. Doesn’t that seem doable?

Objection 2: What if my references get too many phone calls?

Then, by all means, remove them from the list.

Let your references know up front that they can request to be taken off your list at any time, whether permanently or just for a breather.

A good solution is to rotate two or three different lists once or twice per month. You will quickly find out that only your most earnestly interested prospects actually take the time to call your list. And most of them actually WAIT until after they’ve engaged you in conversation to actually pick up the phone.

Objection 3: What about my customers’ privacy?

If you don’t want your customers’ names showing up in Google searches, have one of your website geeks code your reference page so it’s not indexed by search engines. This way if someone searches your customer’s name, your webpage will not show up in the results.

Objection 4: What if my competitors see my customer list?

Big deal.

What could your competitors do with the information, exactly? Call your customers, tell them you’re awful and try to make them talk crap about you to your prospects?

Remember, the people on your reference list are HAPPY customers. Your competitors aren’t going to do anything with this list, and even if they did, it wouldn’t affect you in any way.

Asking Can’t Hurt…

Ultimately, there’s no harm in asking your customers to be on your online reference list.

The worst that can happen is that they say “no.” The best that can happen is that you create a powerful form of social proof on your website—one that NONE of your competitors have the guts to utilize.

P.S. Is putting customer references directly on your website a gamble? No, not at all. Simply follow the steps above, and you’ve got a powerful new persuasion tool for your website. Give it a shot!

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