Posted by Rich Harshaw on February 7, 2017.
“Why do you try to sell me stuff? I want for marketing advice, not to be pitched to, dagnabit!”
I sometimes hear this from people.
It’s like nails slowly scraping down a chalkboard.
If you don’t get why I promote various products and services from MYM and our Trusted Partners, you need a good slap.
There. That’s better.
If that doesn’t knock some sense into you, let me break it down for you.
My emails usually point out a marketing problem contractors have, and then the right solution(s) to solve it.
You can either try to implement these solutions yourself or pay someone else to implement them (way more effectively) for you.
The choice is yours.
But here’s what I’ve discovered in my 20+ years in marketing…
To achieve the success you want, you need to invest in yourself.
Sometimes, the solutions I outline require an investment.
So, if you are the kind of person who price shops and thinks everything “costs too much,” snap out of it. You’re in a self-destructive—yes, self-destructive—mindset and hurting your business.
People who think this way get stuck in a rut for their whole lives. They look for ways to pinch pennies, instead of investing in methods that will generate millions of dollars.
As a result, they never attain the level of success and wealth they desire. I see it ALL. THE. TIME.
I know what you’re thinking: “Rich, I understand what you’re saying. But there are so many terrible ‘solutions’ on the market. I’ve been burned before.”
I get it. “Fool me once, shame on you. Fool me twice, shame on me.”
But let’s get one thing straight right here, right now, for all time:
I LOATHE the pretenders who promise a solution and don’t deliver.
I DESPISE the guys who are just in it for the money, and not to help people better their businesses (and lives).
I DETEST the doofuses who shill crappy products that don’t work.
The solutions in my emails that do require the “cash commitment” are all 100% proven to work… and they all provide stellar ROI for the contractors who invest in them.
So, when I tell you that you can substantially increase leads from MYM’s marketing solutions, I’m telling you the whole truth and nothing but the truth.
When I tell you that MarketSharp CRM can streamline your entire business and increase your sales, I’m telling you the whole truth and nothing but the truth.
When I tell you that both Renoworks Pro visualization software and financing through GreenSky can lead to thousands of dollars in upsells on practically every project, I’m telling you the truth, the whole truth and… well, you know the rest.
I’m giving you ALL of the tools you need to transform your business into an unqualified success and break the $10-million-dollar mark (and if you’re already there, the $20-million-dollar mark and beyond).
So, no, I will not apologize for trying to help you. And I’ll continue to provide you with the absolute best marketing investments you can make for your company, along with the smorgasbord of the juicy marketing info I dish out for free.
Sorry, not sorry. 😉
P.S. Speaking of selling, tomorrow I’ll tell you if it’s a good idea for you to star in your own TV ads. Television is NOT for everyone… but it can wildly boost business if you have the right personality.
Posted by Rich Harshaw on January 6, 2017.
You’ve seen the movie Men in Black, right?
In case you live under the world’s biggest boulder, it’s the one where Will Smith and Tommy Lee Jones play agents for a secret organization (the Men in Black) that handles alien crime on Earth.
The MiB uses a number of cool devices for keeping the “whole aliens on Earth” thing hush-hush.
One of the contraptions is a “Neuralizer.” It’s basically a pen that flashes a beam of light at someone and erases their memory if they’ve seen an alien.
This puts the person in a trance. To keep the person from freaking out that aliens are on Earth, the MiB agent replaces his or her memory with a story that doesn’t include a little green Martian.
Here’s a funny scene with the Neuralizer in action.
Okay, so we know aliens freak people out. (I’m sure not going to greet them with an Edible Arrangements gift basket if they land in MY backyard.)
But do you know what else scares the living heck out of people?
The price of home improvement projects.
Sure, some of your prospects may not show it; they usually have great poker faces. But if it’s their first time remodeling (and most of the time, it is), the initial price tag will internally induce Code Red-levels of panic. As if they just saw an alien outside their window spit-shining his metal probe.
In some cases, this results in a lost sale. (The lines “I’ll think about it” and “I’ll get back with you” are usually code for “AHH, THIS COSTS TOO MUCH, I’M OUT!!!”)
Fortunately, there’s a “Price Resistance Neuralizer” you can use to erase any and all price objections on the spot, instantly calm your prospects down, and take them from “scared to death” to a state of pure euphoria.
It’s Renoworks Pro visualization software.
Renoworks Pro replaces the scary thought of spending thousands of dollars on the unknown with a warm, fuzzy feeling of investing in a project that is real, tangible, and the homeowner will LOVE.
- Design: Take a photo of the home and upload it. Apply product choices directly to the picture from over 250 manufacturer catalogs.
- Show: Wow homeowners with a stunning presentation of how their home will look before the project starts.
- Close: Build trust with customers, get them excited, and put them in a buying mood to land more (and more profitable!) projects.
The result looks like this…
Yeah, it really looks that good.
When you use Renoworks Pro visualization software, price doesn’t just take a backseat—it gets kicked straight to the curb and hauled out with the trash.
Your prospects stop thinking, “How much?!” and start asking, “Can you start right now?!”
Try it and see yourself.
Fill out the form on the MYM Renoworks Pro page to schedule a live demo of the program with a Renoworks Pro representative.
They’ll walk you through the program, answer your questions, and show you how you can start closing more jobs at higher prices… all without the hard sell (the Renoworks Pro folk are nice, laidback people).
As an MYM email subscriber, you’ll also get your first month of Renoworks Pro for free when you sign up for the program. It’s literally zero risk.
Click here and fill out the form to get started right now.
P.S. Online reviews more than a year old are basically prehistoric in the eyes of your customers. in my next post, I’ll tell you why it’s 100% mission-critical to your business’s success to keep a constant flow of fresh, new online reviews coming in.
Posted by Rich Harshaw on December 20, 2016.
Last week, I told you about Renoworks Pro, the remodeling visualization software that is literally adding tens of thousands of dollars to projects or contractors across the U.S. of A.
I want to follow up with a quick email about more amazing results remodeling contractors are reporting:
“Renoworks Pro is huge – it provides me the ability to upsell. I can usually add between $3,000 to $10,000 of product and services to every job. This helps set me apart from the competition and I worry less about competing on price versus adding value during the sale.”
-William LaMonaca, Colorado Home Exteriors
“Renoworks Pro replaces our ‘crystal ball.’ A homeowner photo regularly becomes a $40,000 remodeling contract approved, anticipated, and referred by a customer.”
-Jack Cooper, Custom Exteriors Inc.
“Renoworks Pro helps my prospects visualize their projects. It fast tracks prospects’ decision-making process by giving them clarity and confidence in their decision.”
-Wayne Verboomen, The Window Guy
“Since using Renoworks Pro, I have increased my close rates and profit by 60%.”
-Paul Sacco, JM Door & Hardware
“For the exterior contractor, Renoworks Pro is the single best upselling tool in the remodeling industry. Let the competition fumble with samples and sales pitches while you show the prospect their home transformed into their dream house, right before their very eyes.”
-Mike Damora, K & B Home Remodelers
Find out more—and take advantage of an exclusive MYM email subscriber discount—by visiting our Renoworks Pro page and filling out the form.
When you submit the form, a Renoworks Pro consultant will contact you shortly with more information and give you the opportunity to schedule a free live demo.
P.S. Look out for when I do a follow-up email on Renoworks Pro and how it completely melts prospect price objections. We’re back to our regularly scheduled MYM-related programming in the next post. It’s a post you definitely do NOT want to show to your spouse. You’ve been warned!
Posted by Rich Harshaw on December 16, 2016.
The picture above? It’s worth $40,000.
Not the house in the picture… THE PICTURE.
No, it’s not some lame pretentious art piece or anything like that.
It’s just a picture someone snapped with a smartphone, and it’s worth the same as a brand-new 2017 Audi A5 Sport.
Because the picture was uploaded to Renoworks Pro.
Let me explain.
Here’s how it works:
You take a picture of your prospect’s home. You upload it to Renoworks Pro and show them different products directly on their home’s exterior from over 250 manufacturer catalogs.
Here is an example:
Renoworks Pro user Jack Cooper of Customer Exteriors Inc. says:
“A homeowner photo regularly becomes a $40,000 remodeling contract approved, anticipated, and referred by a customer.”
Not only does Renoworks Pro generate ultra-lucrative projects for Jack, but it also compels his customers to regularly refer his company to their friends and family.
And when you think about it, it’s easy to see why.
Renoworks Pro produces a cash-creating domino effect. Your customer is blown away by Renoworks Pro and hires you for a huge project. That customer then tells their friends and family how amazing their experience was and how you delivered exactly what they wanted.
Wash, rinse, repeat. Over and over and over.
All told, a single photo of a customer’s home can lead to multiple jobs and hundreds of thousands of dollars in your bank account.
Want more info? Visit our MYM Renoworks Pro page.
When you sign up for Renoworks Pro through MYM, you get your first month of the program free!