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Positioning Yourself As The Remodeling Expert

Becoming A Recognized Expert Means Creating Great Content, Then Finding An Audience.

Becoming A Recognized Expert Means Creating Great Content, Then Finding An Audience.

The Key Is To Create Interesting, Unique, and Relevant CONTENT.

Then Find Bigger And Bigger Audiences.

“You should turn your business into a TV show.”

When I heard this advice from my friend Troy Dunn in about 2005, I thought he was crazy. Turn my business into a TV show? What does that even mean? Who would even want to watch such a thing?

Before I could voice my objections, he clarified: “You should think first and foremost about your expertise in your field. Anyone who is in business SHOULD consider themselves to be an expert. If so, the best way to solidify yourself as an expert is to create a TV show about your business. It makes you the unquestioned leader in the field… not just locally, but everywhere.”

And he knew what he was talking about. His company was a special-flavor private investigation firm that specialized in tracking down and reuniting long-lost family members. His clients were typically adopted kids who were trying to find either their birth parents and/or birth siblings.

He got in early on the “reality TV” thing by volunteering to have his services documented on daytime TV talk shows like Sally Jesse Raphael, Montel Williams, Oprah, and so forth. His claim to fame back then was that he held the world record for having appeared on more TV shows as a guest than anyone else. Think about that for a minute.

A few years later, as reality TV morphed from competition shows like Survivor and American Idol into shows about literally ANYTHING (think: Treehouse Masters, Pawn StarsStorage Wars), Troy took his expertise and passion for TV to a new level by creating a show called “The Locator” on WE TV. After 5 seasons, he moved over to TNT with a show called “APB with Troy Dunn.” I’ll be darned if Troy didn’t do exactly what he had told me to do: He made his business into a TV show.

Meanwhile, back on earth…. the point of this article is NOT to tell you to turn your business into a TV show—although you shouldn’t necessarily discount that either (more later). The point is to find ways to showcase your expertise so that you can position yourself as an authority and enjoy the credibility that comes with it.
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How To Write A Home Improvement Blog For Your Local Paper & Generate Tons Of Leads While Boosting Your Credibility.

Your Local Newspaper Desperately Needs Fresh Content; Providing It Can Propel Your Business To Another Level.

Your Local Newspaper Desperately Needs Fresh Content; Providing It Can Propel Your Business To Another Level.

This Takes Time, Effort, & Know-How…
But Will Pay Off In Spades If You Diligently Follow This Plan.

Written by Rich Harshaw.

The header of this article pretty much explains what it’s about, so I’ll dispense with the introductory formalities and get right to it.

Here’s the deal: Every town has a local paper that is a goldmine of opportunity for a contractor’s marketing efforts. All you have to do is become a regular contributing columnist (or blogger—it’s essentially the same thing!!) and you’ll reap huge rewards.

When I say local paper, I’m talking about the one that covers EXTREMELY local news… like high school sports, city council meetings, and community-interest stuff like local crime, road construction projects, elections, and so forth. Usually these newspapers are distributed for free either by mail or local carrier, and are supported by advertising of local realtors, retail stores, restaurants, etc. I’m NOT talking about the major metropolitan newspaper (Dallas Morning News, in my case here in the Dallas area); I’m talking about the Suburban papers like Community Impact, MySouthlakeNews.com,or SouthlakeBubbleLife.com. Your town surely has its own.

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