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How To Write A Home Improvement Blog For Your Local Paper & Generate Tons Of Leads While Boosting Your Credibility.

Your Local Newspaper Desperately Needs Fresh Content; Providing It Can Propel Your Business To Another Level.

Your Local Newspaper Desperately Needs Fresh Content; Providing It Can Propel Your Business To Another Level.

This Takes Time, Effort, & Know-How…
But Will Pay Off In Spades If You Diligently Follow This Plan.

Written by Rich Harshaw.

The header of this article pretty much explains what it’s about, so I’ll dispense with the introductory formalities and get right to it.

Here’s the deal: Every town has a local paper that is a goldmine of opportunity for a contractor’s marketing efforts. All you have to do is become a regular contributing columnist (or blogger—it’s essentially the same thing!!) and you’ll reap huge rewards.

When I say local paper, I’m talking about the one that covers EXTREMELY local news… like high school sports, city council meetings, and community-interest stuff like local crime, road construction projects, elections, and so forth. Usually these newspapers are distributed for free either by mail or local carrier, and are supported by advertising of local realtors, retail stores, restaurants, etc. I’m NOT talking about the major metropolitan newspaper (Dallas Morning News, in my case here in the Dallas area); I’m talking about the Suburban papers like Community Impact, MySouthlakeNews.com,or SouthlakeBubbleLife.com. Your town surely has its own.

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I Insist You Read Every Single Word Of This Immediately.

Contractor Marketing Should Use Powerful Words That Reach Out And Punch Readers In Their Faces!

Contractor Marketing Should Use Powerful Words That Reach Out And Punch Readers In Their Faces!

14 Towering “Power Words” That Command Attention & Demonstrate That You’re Absolutely Serious.

Written by Rich Harshaw.

Let’s take a “power words” quiz. Examine these two phrases:

Phrase 1: We Do The Job Right The First Time.

Phrase 2: We Always Insist That Every Job Be Done Exactly Right The First Time—No Exceptions.

The first one expresses a worthwhile idea in a straightforward, easy-to-understand way. Unfortunately, it’s also stated in such an expected, uninteresting, and uninspiring way that nobody will give it a second thought.

The second phrase, on the other hand, has a certain level of panache to it. It’s intrepid, audacious, and borderline cocky. It’s not the kind of thing one says unless one is fairly certain they can follow through on the stated promise. It’s concrete, certain, and confident. And because of that, it’s also unusual, unexpected, and interrupting. It has power, precision, and passion.

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Contractor Marketing Quick Tips: Plain English Writing

Your Ads Might Be As Hard To Read As Ancient Hieroglyphs… And You Don’t Even Know It.

Your Ads Might Be As Hard To Read As Ancient Hieroglyphs… And You Don’t Even Know It.

Your English Teachers Were Wrong. So Was Shakespeare.
Your Writing Should Be Simple And Easy To Read.

Written by Rich Harshaw.

When I was in Boy Scouts, one of our leaders, Mr. Colby, was a certified, bona fide, and unapologetic NERD. He constantly said stuff that left all of us scratching our heads and wondering what the heck he was talking about. If the answer to a question was yes, instead of a simple “yes,” he’d say “affirmative.” Instead of telling us where we were headed on a hike, he’d give us latitude and longitude coordinates. Like that.

Usually we’d just roll our eyes and ignore him.

Then one night after a hearty campfire meal, Mr. Colby put his hands behind his head, leaned back in his chair, and pronounced to the entire group,

“My gastronomical satiety admonishes me to such an extent that I am no longer able to indulge myself beyond the limits of dietary integrity.”

He said it with a straight face. We all just looked at him with blank stares.
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