Continuing with the SEO theme I started, I want to share something that’s probably never occurred to you: Your competitors can (and some do) use your company’s name as one of their keywords.
I call this “Grand Theft Google” because your competitor is essentially trying to steal your brand and use it against you. What they do is optimize your company name as a keyword in an attempt to sneak above you on the results page when prospects search your specific name.
Sometimes Grand Theft Google works startlingly well. Here’s an example…
One of our clients had a rather nasty rivalry with a competitor. Before we took over their SEO, one of the first results when you Googled their name was a page on their competitor’s website that totally trashed our client.
This competitor’s page ranked highly under our client’s name for a few reasons. I won’t go into them all, but one was that the page was set up to look like a neutral comparison (though it was anything but) between our client and the competitor. The page format made Google think the content was quality information, and not a hit piece. Worked like a charm.
So yep, the one keyword you thought was 100% safe—your own company name—is actually one of the most vulnerable. And the tactic our client’s competitor used is just one of two dozen ways in which a competitor can hijack your brand on Google.
The question is, how do you stop it from happening?
One of the most effective methods I’ve seen for preventing Grand Theft Google is having online reviews on multiple third-party websites. Google loves linking to online reviews from different sites because it sees this content as objective information that its users will find valuable.
Online reviews carry a ton of SEO power for your brand, and it shows in your search results. As an example, here’s a look at Zen Window’s page-one Google results when you search their name:
As you can see, Google eats up third-party reviews like candy. Five out of the top eight spots are links to different review websites. Not only do all the shiny five-star ratings from review sites help build credibility with prospects, but they also prevent competitors from using Zen Windows’ name as a keyword to “steal” spots on the results page.
The Bottom Line: Being on multiple review websites is like having a can of Google-brand pepper spray in your back pocket. Anytime a competitor tries to steal your brand’s SEO mojo, your online reviews instantly halt the hijacking.
Want to know how your online reputation stacks up, and how big (or small) of an impact it has on your page-one results? Click here for a free Online Review Scan. We’ll instantly generate a detailed report to tell you whether your online reputation is flourishing or floundering.
If it’s the latter, we can help. Our Online Reputation Management (ORM) controls and builds your online reputation to grow your business and make more profit. Here’s a sample of what MYM ORM provides:
- Monitors customer reviews across all 170+ review websites
- Converts happy customers into glowing, sales-producing online reviews
- Stops negative reviews BEFORE they happen
- Turns positive reviews into automated SEO-friendly web and social media content
- Provides regular comprehensive reporting regarding the “health” and status of your online reputation
We began offering ORM about a month ago, and it’s already becoming a hugely popular service among our clients. Join them in reaping the massive rewards of a robust online reputation… and preventing yourself from becoming the next victim of Grand Theft Google.
Have a great day!
P.S. Resistance to SEO is common in contractors who operate in smaller service areas. Tomorrow, I’ll tell you about a client in a small town who was dead-set against SEO… until we convinced him to try an SEO campaign with MYM a few months ago. Wait until you hear what he has to say now. Stay tuned.