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Finally: No-Risk PPC For Contractors That Gets Results

PPC guarantee

“Guarantee” is scary word not just for contractors, but for any business.

Guaranteeing anything—great results, the lowest prices, etc.—puts you in a vulnerable position.

Because if you don’t deliver on your guarantee, you’re on the hook… BIG TIME.

But…

If you can actually follow through on your promise, there’s no stronger marketing statement than a guarantee.

That’s why we guarantee contractors PPC leads for two hundred dollars or less.

This is a pretty big deal. If you’ve ever dealt with a PPC company, you’ve likely experienced less-than-stellar results.

That’s because most PPC solutions just plain don’t work. I’ve talked to a ton of contractors who have been burned by PPC, so I’ve heard countless horror stories.

Not only do our PPC services work, but we guarantee they work.

Here’s how…

    1. To qualify for our guarantee, you have to spend $3,000 or more in PPC Ad Spend with MYM for a minimum of three months. This is because PPC takes about three months to optimize. (Note: sometimes the minimum Ad Spend that’s required may be more than $3,000 per cycle, especially in large and more competitive areas.)
       
    2. We guarantee you’ll receive at least a 15-lead-per-month average over the three-month period, totaling at least 45 leads during those three months. This works out to a Cost Per Lead (CPL) of $200. The leads will be REAL… not clicks or calls from people who don’t need your services.
       
    3. If we generate fewer than 45 leads for you when the three-month guarantee period is up, we’ll continue funding your campaign on our own dime until we deliver the 45 leads we guaranteed.
       
    4. The actual CPL is averaged over the entire three months and often less than $200… we have clients who get as low as a $75 to $125 CPL. If your CPL is lower than $200, you pocket those surplus leads!
       
    5. To make the guarantee fair to us, we require your lost opportunity rate be less than 15 percent. If it’s more than 15 percent, the guaranteed lead cost goes up $20 for every 10 percent your lost opportunities increases.
       
    6. For instance, if your lost opportunities come in at 14 percent, your guaranteed CPL will be $200. If your lost opportunities are 22 percent, though, your guaranteed lead price CPL will be $220. If your lost opportunities rate is 50 percent, your CPL will be $260. (Ain’t math fun?)
       
    7. If your lost opportunities are 50 percent or more, we might suspend your account until the problem is fixed. This is because we are all about leads, not just clicks. If you’re losing out on leads because you aren’t answering your phone, you must address the issue to remain a client in good standing. To help you out, we provide ultra-reliable phone-answering services for clients in need.
       

Bottom Line: As long as you’re good at responding to leads who contact you, you don’t risk anything with our PPC.

Let me show you a recent example…

The Door Store is a window and door company in Illinois. We launched their PPC campaign on January 5th, 2016. Since then, their PPC campaign has generated 350 bonafide leads. That works out to 20 leads per month for a CPL of $162.36 (stats from 6-21-17).

And when I say “leads,” I don’t mean clicks. I don’t mean online chats inquiring about service calls. I don’t mean calls from people asking if the company repairs cracked iPhone glass. I’m talking about people who are actively looking to install new windows or doors, which is what the client does.

For more info about MYM PPC, visit our PPC page or get in touch with us. We’d be happy to put together a PPC proposal for you and analyze your current PPC efforts

 

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