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Playing Whack-A-Mole With Your Bad Online Reviews

Do you remember playing that Whack-a-Mole game when you were a kid?

You had a mallet, and you’d bonk any mole that popped its head out of the hole.

playing whack a mole with your bad online reviews
At MYM, we have our own version of Whack-a-Mole. We call it “Whack-a-Review.”

Here are the rules…

  • Your online reputation is the “player.”
  • MYM’s Online Reputation Management (ORM) is the “mallet.”
  • Whenever a negative review about you pops up online, ORM instantly whacks it on the head, potentially forcing it back into the hole it crawled out from.

Our ORM “whacks” bad internet reviews about your company in two ways:

  1. It immediately alerts you to any negative reviews that pop up or already exist on 170+ review websites across the internet. This allows you the opportunity to contact the customer that left the review to fix the situation, or respond to the review directly on the website (here’s the right way to do that).
  2. When customers leave an online review directly from your website, it sends them through a review funnel. If they plan to leave you a negative online review, they are given the opportunity to discuss their experience with you first. This gives you the chance to talk to the customer, fix the problem, and get that customer to either not to post a negative review or change their negative review into a positive one. (Here’s an example of MYM ORM on a client’s website.)

In both instances, you “win the game.”

Not only do you have the ability to prevent reputation-damaging bad reviews from seeing the light of day… but you can also transform the existing ones (ones you may not know even exist) into favorable feedback about your company.

And “Whack-a-Review” is just one of the great features of our Online Reputation Management.

It also builds your online reputation by getting more of your customers to leave good online reviews. By sending your customers through a review funnel on your website, you build a strong online reputation in no time.

For instance, we recently signed up a new ORM client that had a substantial customer list they provided us.

Within the first week, our ORM generated eight new positive customer reviews for the client on Google and Facebook (two of the sites the client wants to target).

The amount of new online reviews you get per week depends on a number of factors, such as the amount of customers you have and how quickly/aggressively you want to build your online reputation.

Truthfully, creating a stout online reputation is like when the Romans built Rome—it won’t get done in a day.

But let’s assume our ORM generates you two to three new positive online reviews per week.
That’s…

  • About 8 to 12 a month…
  • 104 to 156 in one year…
  • 208 to 312 in two years…
  • 520 to 780 in five years.

Considering that studies show 9 out of 10 prospects read online reviews before contacting a contractor, don’t you think having hundreds of positive online reviews will convince people to pick up the phone and call you?

I’d bet my retirement fund on it.

So you can see just how important it is to start building your online reputation NOW.

Visit our ORM page now to find out more about how we can build, manage, and maintain a healthy, robust online reputation for your company.

And if you want to see if there are currently any negative online reviews about your company that need “whacking,” sign up for a free Lead Generation Audit. We’ll sniff them out for you.

Ready those mallets.

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Even My 11-Year-Old Gets The Importance Of Reviews—Do You?

airsoft handgun reviews
A few months ago, my 11-year-old son Luke wanted to buy a Desert Eagle Full Auto Airsoft Pistol on eBay.

My response: “Um… no.”

But Luke really, really wanted it.

So when I put my size-12 loafer down, he didn’t back off.

Instead, he came at me with a binder’s-worth of review information about the gun and the seller.

He showed me the gun had a four-and-a-half-star rating out of five. He showed me the seller had 3,119 reviews and 99.7% positive feedback. He showed me the seller also had 1,541 positive reviews in the past 12 months.

So even good ol’ wide-eyed Luke knows that online reviews are a hugely persuasive form of social proof.

He might not have thought of it in that exact way (he’s a middle schooler, not a marketer), but he has figured out that people can be swayed into doing or buying something if enough other people do.

And this is why 11-year-old Luke understands marketing better than most contractors.

Sure, contractors think reviews are important… but many underestimate just how important.

Like I said a few posts ago, Social Proof is essential and new research shows 90% of people read online reviews before deciding to call a contractor.

Yes… 90 percent!

don't be surprised about online reviews

Oh, don’t look so surprised.

 

The good news: If you already have a bunch of great online reviews, you have nothing to worry about.

The bad news: If you don’t have a bunch of great online reviews, you’re leaving a depressingly large sum of money on the table.

Fortunately for you, we can fix that.

We’ve been providing Online Reputation Management (ORM) for just a few months, but it’s already proving to be a godsend for our clients who need to beef up their online reputations.

Case in point…

In just one month, our ORM has generated our client Jacob’s Ladder, 10 new five-star online reviews across Google, Facebook, BBB, and Yelp.

At this pace, the company could have 120+ stellar online reviews within the year.

Like I said yesterday, it goes to show that building up a lot of great reviews is not hard, but it does take a lot of time and effort. To do it yourself, you’d have to dedicate a full-time employee to it, and it would cost you thousands of dollars a month.

Consider the eBay seller I mentioned earlier. It’s taken her 15 years to accumulate those 3,119 reviews. That works out to about 208 reviews per year.
If you’re an eBay user, you know that people on there give out reviews like candy. So if it’s taken this woman this long to collect that many reviews on eBay, you can expect it will take you years to attain even one-third that amount on sites like Yelp, Google, and Facebook.

That’s why you need to get started RIGHT NOW if you want to build an ironclad online reputation. The longer you wait, the more rave reviews you lose out on.

Because here’s the thing…

Your customers want to let the world know how great you are. But they have 789 things going on in their lives, so they forget to.

MYM ORM sends your customers through a sophisticated review funnel that gets them to take action and provide online feedback on the review websites of your choosing.

So stop shooting yourself in the foot with an airsoft pistol. Every remodeling project that goes by that you’re not utilizing ORM is another wasted opportunity for a great online review.

Mosey on over to MYM’s official ORM webpage for more details.

Until next time,

P.S. So, did Luke’s tactic of showing me mounds of social proof persuade me to let him bid on the airsoft gun? Actually yeah, it did—under the condition that I would heavily supervise his use. He was outbid in the last few seconds, though, so he didn’t end up getting it. Oh, darn….

 

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Would 750 Online Reviews Impact Your Sales?

5 star reviews
I’ve already talked to you about the massive power of social proof and online reviews.

Essentially, social proof boils down to this:

The more popular something is, the more that people want a piece of it.

So, answer this question…

Do you think 750 glowing customer reviews would make a difference in your sales?

Let me jump in and answer for you…

Heck yeah, 750 glowing customer reviews will make a difference in your sales!

It’s a proven fact that good online customer reviews boost sales for businesses. Give it a Google if you need confirmation.

The question is, how do you get 750 awesome reviews? How do you even get 75 awesome reviews?

It’s simple—MYM’s Online Reputation Management (ORM).

ORM is the process and systemization of getting, managing, and reporting on reviews across the entire internet.

Our ORM contains a highly effective funnel that leads more of your customers to write reviews about you. You generate a constant stream of positive online reviews on the websites of your choosing.

Assume our ORM generates you to two to three new positive online reviews per week. That’s…

  • 10 to 12 a month
  • 120 to 150 a year
  • 240 to 400 in two years
  • 600 to 750 in five years

As you can see, good reviews take time to build up. But these numbers are easily attainable as long as you start RIGHT NOW!

And even if you get even half as many, it will still have a profound impact on your sales. Three hundred excellent reviews will turn A LOT of on-the-fence prospects into enthusiastic cash-in-hand customers.

Now, let me throw some more math at you to demonstrate how ridiculously lucrative our ORM is…

  • Our six-month and one-year ORM agreements are $599 per month. That works out to $7,188 per year.
  • Studies show just a one-star increase on sites like Yelp boost your sales 5% to 9%.
  • So if you’re a $2MM per year company, ORM can put at least an extra $100,000 to $180,000 a year in your pocket simply by increasing your ratings on review websites.
  • That’s a yearly ROI of 1,291.21% to 2,404.17%!

And these are conservative estimates.

Imagine the boost in sales you’ll receive once your positive online reviews start climbing into the 400s… the 500s… the 600s… the 700s… and beyond.

Once you reach those numbers, homeowners will automatically see you as THE remodeling authority in your area. They’ll see all of their fellow homeowners having great experiences with your company, and they’ll line up around the block for the chance to do business with you.

After all, 750 people can’t be wrong.

Visit our ORM page to find out more about what it can do for you.

P.S. Even my 11-year-old understands the pulling power of positive reviews. Next email, I’ll tell you how he tried to sucker me into buying him an airsoft gun off eBay because the seller and the gun had great reviews.

Kids, I tell ya….

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