Posted by Rich Harshaw on January 22, 2018.
Here’s a hot-off-the-presses website update we completed for our client, Zen Windows North Carolina: https://www.zenwindowsnc.com/.
As you explore the website, consider updating your website as a belated “New Year’s resolution.” Especially for one or more of the following reasons…
1. Your website has not been updated in the past two years.
What’s “awesome” and what’s “stale” in terms of website design changes at a blisteringly fast pace. Sporting a website built in 2016 or earlier is like driving a 1998 Buick Century in 2018.
A ’98 Buick Century may still run okay.
But don’t let prospects see you driving it if you want to impress them.
Simply put, an outdated website is uncool. Being seen as trendy and cool might mean squat to you. But a “cool,” state-of-the-art website impresses prospects. It gives them the feeling that you are a professional company—one that is “with the times,” so to speak. It shows you care about how your clients see you. It shows you take time and effort and dedication and pride in your business.
And if your outdated website generates a solid amount of leads, consider this: a fresh website facelift will generate even more. It’s a no-brainer: An easy-to-navigate and engaging website will outperform a clunky site every day that ends in “y.”
2. Your website is not mobile-friendly.
More and more people use their mobile devices as their primary source for surfing the web. In fact, internet usage is now split 50/50 between mobile devices and desktops. And studies show that percentage is only going to continue trending toward mobile.
In other words: In 2018, more of your prospects will use their smart phones to visit your website than ever before. So if your mobile website looks like garbage or is hard to navigate on a mobile device (or worse—is not optimized for mobile devices at all!), prospects will bail within seconds.
Literally. People don’t have time to deal with zooming in to read the microscopic text on your mobile site. And they don’t the patience to navigate through cumbersome menus to find the info they want.
Speaking of info… with mobile sites, there is a fine line between “not enough” content and “too much” content.
You don’t want a mobile website with bare-bones content. But if you don’t tell the visitor what they want to know, they’ll move on to the next contractor.
Bottom line: You have to take into account the user experience on a mobile device. People browsing your website on a smart phone are not going to spend as much time on the site as when they are sitting down at their desktop. So striking the right balance of content on a mobile website is critical to conversions.
3. Your website doesn’t pull in leads as well as your other marketing methods.
This is the biggest sign you need a website renovation—your website (and online marketing) should be your NUMBER ONE source of leads. End of story.
Numerous studies conclude over 90% of people search for local businesses online. So, basically everyone except Great Grandma Gertrude (who is still a yellow-pages kind of gal) searches online when they need a contractor.
Think about it. A direct mail campaign can capture some interested leads. A radio ad can reach a certain segment of your prospect pool (assuming it’s playing on the right station at the right time of day). And a print ad may catch the attention of a few folks.
But a homeowner who wants a project RIGHT NOW isn’t sifting through his mail for your postcard. Or changing radio stations in his car to find you. Or thumbing through the newspaper in search of your ad.
No… homeowners who are in “buy now” mode (or close to it) are all going to the same place: The World Wide Web. And if they land on your crusty old website, they’ll turn tail in the blink of an eye.
And consider this…
Say you send 100 mailers to a targeted audience. Roughly 10 of those people will be interested in what you’re offering.
Now… what do you think their next step will be?
That’s right: Visiting your website!
So no matter what, your prospects—no matter how you reach out to them—are going to end up on your website at some point. It’s too risky NOT to have an up-to-date website.
If your website is looking a little long in the tooth, make yourself a belated New Years’ Resolution to update it or get a new one. A powerful, state-of-the-art website will get you more leads, boost your search engine rankings, and increase your business.
(And, unlike losing weight or cutting out junk food, this is a resolution that’s actually EASY to keep.)
Give us a call at (817) 416-4333, or visit the MYM website and use the chat function to get in touch about a fresh website for 2018.
P.S. Next post, I’ll show you yet another new contractor website we recently launched. It contains some really cool things we’ve never done with a client’s website before. I think you’ll enjoy it.
Posted by Rich Harshaw on January 16, 2018.
A lot of companies who ask me about No-Risk PPC want to know how the whole $200 lead guarantee works.
They think there’s some sort of catch. Or fine print. Or hidden exclusion.
Nope. Nope. And nope.
Between December 10th and December 24th, 2017, we had a No-Risk client from Milwaukee, WI that accumulated nine PPC leads at a cost per lead (CPL) of $416.13.
Here’s the part of their invoice showing their CPL:
Why was the CPL so high?
A few reasons.
First, this was a new No-Risk PPC client. So the campaign was still optimizing. (It takes about three months for a PPC campaign to fully optimize.)
Second, this was over Christmas break, a.k.a. the remodeling slow season. Not many folks in America’s Dairyland are looking to replace their windows. Especially when they’re busier than a California expressway during rush hour. And especially when they’re spending money out the wazoo on Christmas gifts.
Those two factors created the rare instance of us not being able to get a client’s CPL down to $200 or less.
So… what’d we do?
We foot the bill for the $1,945.17 overage.
Here’s that part of the invoice:
As a result, the client was charged for the nine leads at a CPL of $200. Instead of paying $3,745.17 for those nine leads, they ended up paying only $1,800.00.
So as you can see, the $200 CPL guarantee is 100% bona-fide.
The truth is, we rarely miss the $200 CPL mark; most No-Risk PPC clients are in the $120 to $180 range.
Here’s a look at a few invoices for other No-Risk PPC clients (CPL is boxed in red):
The takeaway: 95% of the time, our CPL is on point.
(Note: The management fee you see on two of the invoices is waived for the first three months of your campaign. This gives you the opportunity to try the program with zero financial risk.)
Make no mistake: The other 5% of the time—when the CPL exceeds $200—paying the difference sucks. But it comes with the territory.
We guarantee our No-Risk clients’ financial protection—period. We’ll offer coverage on our own dime if it means giving our clients the best possible experience and results.
Before we created No-Risk PPC, we had no CPL guarantee in place. So when clients would see these $400+ numbers early in the campaigns, they’d and freak out and quit PPC altogether.
Now, you can relax. You will never pay a single, solitary cent over $200 per lead. EVER.
So… is the No-Risk PPC guarantee real?
Oh, it’s real. And it’s spectacular.
P.S. Things are already trending in the right direction for our Milwaukee window contractor. The CPL on their latest invoice (for leads between December 25th, 2017 and January 9th, 2018) was $210.57.
That’s a big improvement from the $416.13 just two weeks prior. And you can bet we’re burning the midnight oil and running overtime to get that lead cost down even lower. We’re confident we can get their CPL below $200 during the next two-week cycle. I’ll keep you updated.
Marketing Companies and Consultants take advantage of a contractor’s lack of marketing knowledge to squeeze more money out of them. It happens all the time… and most contractors don’t realize it.
— Your Marketing Company Is Probably Ripping You Off and You Have No Idea
I have a 2009 Toyota Camry Hybrid. I bought it new on April 25, 2008, and it has run PERFECTLY every day since.
I initially drove it for a few years. Then various ones of my kids have driven it for the last several years.
Last July, at about 110,000 miles, the Hybrid battery light came on… literally the first problem with the car I ever had.
So I hauled it down to the dealership—they confirmed the hybrid battery was dead and wanted something like $4,400 to put a new one in.
I’m cheap, so I said no way and got the car back. It was still drive-able, so I was able to get it home.
I found a company online that installs refurbished hybrid batteries; it was going to be $1,700—still a lot of money, but cheap compared to $4,400. The company had to come up from Houston to install it (on my property), and they gave me a one-year warranty.
My son drove the car to college in Utah in September, and it worked fine.
Then he flew home for Christmas to Texas and left the car at the airport. When he got back, it wouldn’t start. It was completely dead.
I immediately started cursing my decision to get the refurbished battery.
I paid $200 to have the car towed to a dealership in Provo, about 45 minutes from the airport near where my son lives.
It took them 10 days to figure out that “we can’t pinpoint the exact problem but the hybrid battery and the electric system that controls it is definitely bad.”
So I called the battery company to see if they would honor their warranty; they said they would—I could either have the battery shipped up to Utah to do the work, or I could haul the car back to Texas to get it done here.
I tried to find a mechanic who could do the install there (the battery company would pay for shipping of the battery, but not the install). The dealership wanted $495 to install it. I found a guy who would do it for $200, but I’d have to arrange a tow truck to get it to him.
Meanwhile, I ended up buying my son a whole new car—I was so frustrated with that Camry that I just wanted to get rid of it. I asked the dealership what they would give me on a trade-in… they said $500—the car is worth about $5,000 with a good hybrid battery, but with a bad battery, almost nothing.
So then I tried to find somebody to haul the car to me from the Provo dealership. This is a whole other mess I’d rather not talk about… but I finally found a guy who would do it for $800.
So my choices were:
- Pay the dealership $495 to install the replacement battery that would be shipped from the battery company
- Pay a guy $200 to install it, but have to pay another $50 to $100 and the hassle of arranging to get it towed to him
- Either way, I’d have to get the running car back to Texas so I could sell it—either haul it or fly up and drive it down… either way probably $500 to $800
- Give it to the dealership for $500
After much tribulation and delay, I finally paid a guy $800 to haul it to my house. It would normally be about $600, but it costs extra to haul a non-running car.
Today, the car finally got to my house.
The guy pulled up in front of my home and knocked on the door. I asked if there was any way to navigate his car hauler onto my driveway, so the Camry wouldn’t be on the street. He looked at me funny and said, “I don’t have to do that. I’ll just drive the car.”
I said, “What do you mean? The car doesn’t run.”
He said, “Yes, it does. I drove it up on the car hauler.”
I said, “What the heck are you talking about. The hybrid battery is dead.”
He said, “No, I think it’s just the regular car (starter) battery. I haul these hybrids all the time. The dealership always says the hybrid battery is dead, but lots of times it’s just the regular battery.”
He drove it off the truck and onto my driveway. He showed me that he had connected a portable jump charger unit to the battery—with that it started and ran fine.
The entire time, it was just a garden variety dead battery. $79 at Wal-Mart.
I paid $200 (tow) and $110 (diagnostics at the dealership) and $800 (to haul the car) to get it to my driveway. Two months—MONTHS—worth of unnecessary aggravation.
Sound familiar, contractors?
Tons of Marketing Companies and SEO/PPC Consultants take advantage of a contractor’s lack of marketing knowledge to squeeze more money out of them. It happens ALL THE TIME… and most contractors don’t realize it. (It’s probably even happened to you!)
At MYM, we hate that crap.
We’re always honest. We always play by the books. And we never sell you stuff you don’t need.
We know you’re no expert. You come to us because you NEED an expert. And we take that responsibility seriously.
In fact, we regularly turn down contractors we feel wouldn’t be a good fit for us (or us for them).
Sure… we could take them on as a client—even if they aren’t a good fit—to collect their monthly payments and fatten our bank account. That’s what a lot of companies do.
To us, that’s wrong. We have these things called “morals.” And we adhere to them uncompromisingly.
We’re the kind of company that tells you a $79 dead car battery is a $79 dead car battery… not a $4,400 dead car battery.
If you want confirmation we’re the straightest of shooters, click here for our free Lead Generation And Marketing Audit. We’ll candidly tell you where your marketing is succeeding, where it’s failing, and EXACTLY how to fix any problems. No money or obligation required on your end.
P.S. I should warn you… our marketing audit doesn’t pull any punches. We shine a 1,000-watt spotlight on your marketing to expose any and all warts. Only apply if you can handle tough love.
Posted by Rich Harshaw on January 1, 2018.
Happy New Year!
Let me take a second to say “so long” to 2016, possibly one of the craziest years in recorded history.
I hope your personal 2016 went well. Mine certainly did.
But if your 2016 didn’t go as planned–or you fell short of the goals you set—let me tell you an ironclad way to make 2017 the BYE (Best Year Ever).
It’s called Backward Goal Setting.
While typical goal setting calls for writing down a big audacious goal without figuring out your starting point, Backward Goal Setting focuses only on the individual steps it takes to get there.
I’ve used Backward Goal Setting since I was a 19-year-old missionary baptizing villagers in Taiwan… and it’s worked for me ever since.
Click here to read the story of how Backward Goal Setting made me—known in the village as the “giant white kid on an over-sized bicycle”—one of the most successful missionaries in Taiwan… and to see how it can make 2017 one of your Best Years Ever.