Between the Make The Jump and MYM’s Awesome Contractor-Referral Giveaway emails, I haven’t had much time to talk to you about anything else. So even though it’s been live for a little over a month, I want to show you one of the client websites we launched in mid-March.
It’s for Zen Windows Des Moines.
You may have heard of Zen Windows. They are a very successful nationwide company that does window quotes completely by phone and email. They have over 25 locations, with each one being run by a local contractor.
Des Moines is the third Zen Windows location we’ve built a website for (they REALLY like us!), and it’s run by brand-new business owner Alix Wenniger.
Alix opened Zen Windows Des Moines in September 2016. She had no website, and her company’s online presence basically consisted of a location page on the main Zen Windows website.
After hearing great things about MYM from other Zen Windows owners, she came to us to help her build her website and create a powerful Identity.
Mission: Rousingly Successful.
Here are a few photos of the homepage…
Homepage (above fold)
Homepage (below fold)
Homepage (below fold)
(Note: If you can’t read the copy in these photos, you can visit the website.)
The website doesn’t just look great… it also READS great.
Alix’s customer demographic is primarily busy women with jobs and families. They want new windows, but they don’t want some sleazy arm-twisting salesman in their homes for hours on end.
Alix is the type of person she is marketing to. She doesn’t like sales situations. And as a business owner and a mom, she doesn’t have time for lengthy dog-and-pony-show sales meetings.
As such, we crafted her Identity to relate to her prospects. It says, “I’m just like you, so I GET IT. That’s why I’ve developed a better way to buy windows.”
Honestly… where are you going to find another contractor website that sounds this personal?
The direction we took for this Identity is obviously not suited for every contractor. But for Zen Windows Des Moines, it’s perfect.
And that’s the point.
We don’t do “stock” Identities and marketing copy. Every contractor is unique.
We uncover the distinct qualities that make YOU special. Then we create a powerful, persuasive Identity that gets YOUR prospects to take action. And THEN we wrap it up in beautiful, functional, easy-to-navigate website design.
P.S. MYM’s Awesome Contractor-Referral Giveaway comes to a close soon, so get those referrals in. Honestly… when’s the next time you’ll have the chance to help a friend and get rewarded with a big-screen TV for your efforts? Opportunities like this are rarer than seeing Big Foot riding Halley’s Comet on his way to visit the Loch Ness Monster.