It’s Your Job To Help Your Website Visitors Make It Over The 3 Critical Hurdles.
Web Searchers—Your Prospects—Are Subconsciously Making Split-Second Decisions That Will Make Or Break The Success Of A Contractor’s Website.
Okay, so maybe you won’t actually DIE.
But you could lose website visitors that SHOULD be buying from you—which is totally unnecessary.
When somebody lands on your home improvement website, their subconscious brain goes into hyper-efficient mode to quickly make split-second decisions about whether or not to continue looking at your site. My totally unscientific research shows that there are THREE major hurdles you’ve got to help prospects clear if you want them to truly engage with your website and actively consider doing business with you.
Without further ado, here are the three hurdles: Read More
Yes, You Get A Good Deal, But There Are Several Negatives To Consider Also...
Even Though Remnant Advertising Can Be Cheaper, It’s Probably Not The Best Solution For You.
Written by Rich Harshaw
About once a month, Monopolize Your Marketplace answers questions that come to via email or via one of our call-in webinars. If you have a question, please email it to firstname.lastname@example.org.
We are members of an industry peer group and heard about buying radio & TV on an auction bid buying basis; we’re considering trying it ourselves. The company in our peer group says they tell the stations the price they’re willing to pay and then the stations run the spot when they have remnant space, open spots, etc. They say they have had fabulous results with this program, receive excellent placement and pay about 60% less. Have you dealt with this before? Do you have an opinion?
Hahaha! Do I have an opinion? Do I ever NOT have an opinion? Read More
You’re Probably Doing Stuff Your Prospects Hate. Here’s An Idea: Stop It
Identifying Stuff That People HATE When Doing Business With You Might Be Your Best Bet To Innovate & Grow Your Business.
By Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing INNOVATION series. Some of the ideas will be specific to contractor marketing; others will not. Use these ideas to spark your imagination as you think of ways to improve your business.
Imagine being able to wave a magic wand, utter a simple “abracadabra” and get whatever you wanted. It’s everyone’s fantasy, right?
Abracadabra! A huge pile of cash!
Abracadabra! A new Ferrari!
Abracadabra! A beach house in Maui!
Here’s the funny thing: in business, magic wands actually exist, and they actually do bring you huge piles of cash. Read More