Posted by Rich Harshaw on October 27, 2016.
Essentially, social proof boils down to this:
The more popular something is, the more that people want a piece of it.
So, answer this question…
Do you think 750 glowing customer reviews would make a difference in your sales?
Let me jump in and answer for you…
Heck yeah, 750 glowing customer reviews will make a difference in your sales!
It’s a proven fact that good online customer reviews boost sales for businesses. Give it a Google if you need confirmation.
The question is, how do you get 750 awesome reviews? How do you even get 75 awesome reviews?
It’s simple—MYM’s Online Reputation Management (ORM).
ORM is the process and systemization of getting, managing, and reporting on reviews across the entire internet.
Our ORM contains a highly effective funnel that leads more of your customers to write reviews about you. You generate a constant stream of positive online reviews on the websites of your choosing.
Assume our ORM generates you to two to three new positive online reviews per week. That’s…
- 10 to 12 a month
- 120 to 150 a year
- 240 to 400 in two years
- 600 to 750 in five years
As you can see, good reviews take time to build up. But these numbers are easily attainable as long as you start RIGHT NOW!
And even if you get even half as many, it will still have a profound impact on your sales. Three hundred excellent reviews will turn A LOT of on-the-fence prospects into enthusiastic cash-in-hand customers.
Now, let me throw some more math at you to demonstrate how ridiculously lucrative our ORM is…
- Our six-month and one-year ORM agreements are $599 per month. That works out to $7,188 per year.
- Studies show just a one-star increase on sites like Yelp boost your sales 5% to 9%.
- So if you’re a $2MM per year company, ORM can put at least an extra $100,000 to $180,000 a year in your pocket simply by increasing your ratings on review websites.
- That’s a yearly ROI of 1,291.21% to 2,404.17%!
And these are conservative estimates.
Imagine the boost in sales you’ll receive once your positive online reviews start climbing into the 400s… the 500s… the 600s… the 700s… and beyond.
Once you reach those numbers, homeowners will automatically see you as THE remodeling authority in your area. They’ll see all of their fellow homeowners having great experiences with your company, and they’ll line up around the block for the chance to do business with you.
After all, 750 people can’t be wrong.
Visit our ORM page to find out more about what it can do for you.
P.S. Even my 11-year-old understands the pulling power of positive reviews. Next email, I’ll tell you how he tried to sucker me into buying him an airsoft gun off eBay because the seller and the gun had great reviews.
Kids, I tell ya….
Posted by Rich Harshaw on April 14, 2015.
Post Category: Client Success
It May Be A Little Unnerving To Stand In Front of a 10-Foot Tall Picture Of Your Face...
How A Portland Remodeler Fared 90% Better At This Year’s Home Show:
A Few Minor Adjustments Made All The Difference In The World.
By Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.
At the end of the day, bigger really is better.
And more is better than less.
At least when it comes to home shows, it is.
You may recall hearing about how our client Don Isaacson (a.k.a., the “Persnickety Remodeler”) who turned his home improvement website into a cash-printing machine in a previous blog post. Or you may have heard me talk about him on one of the webinars I’ve done.
So he went to the home show last year and had a good, solid response. Got a lot of home improvement leads, set lots of jobs, made good money.
But this year he wanted to do better. As he thought about what the negatives were from last year’s show, he felt like he simply didn’t have enough room to showcase everything. After all, ten linear feet is not very much room to cram a ten-foot backdrop, a couple of pop-ups, and all of your promotional materials.
Posted by Rich Harshaw on February 12, 2015.
Don’t Wait For The Sales Meeting! Your Marketing Should Make Prospects Fall In Love With Your Company On The Spot.
Don’t Wait For The Sales Meeting! Your Contractor Marketing Should Make Prospects Fall In Love With Your Company On The Spot.
If Your Marketing Works Properly, Prospects Will Decide To Buy From You Long Before The In-Person Sales Meeting.
By Rich Harshaw
It’s Valentine’s Day (almost!) and it’s your turn to play Cupid.
I’m talking about finding ways to cause your prospects to fall in love with your company… so they are practically begging to do business with you. And I’m talking about achieving this level of adoration BEFORE you ever set foot in their home for a sales meeting.
Stick with me. It’s not only possible—it’s imperative that you learn to do so.
See, the way this industry has conducted itself for the last fifty years doesn’t really work that well any more. You know the drill, right? Generate a home improvement lead, set an appointment, show up at the prospect’s home for the meeting, go through your presentation, close the deal, walk out with a check.
In today’s internet-connected world, people don’t want to wait until the sales meeting to decide if they want to do business with you. They want to know ahead of time. And the companies that figure out how to facilitate that “falling in love” are the ones who are going to win. Big time.
Posted by Rich Harshaw on November 13, 2014.
It sounds crazy, but giving references right on your website will build trust faster than just about anything else you can do.
It sounds crazy, but references right on a contractor’s website will build trust faster than just about anything else.
Don’t Hoard Them Up Like A Squirrel Storing Nuts For The Winter…
Make Them Freely Available To Anyone, Anytime, Anywhere!
By Rich Harshaw
Here’s a crazy idea: what if you gave your prospects customer references on your website?
I’m don’t mean testimonials. Those are fine, but not what I’m talking about.
And I don’t mean online reviews. Those are even better than testimonials… and any home improvement website should have them as well. But that’s not what I’m talking about either.
I’m talking about a list of names, phone numbers, cities, and project types of actual customers, sitting right there on your website, in plain view.
Like fifteen of them. Or twenty. Or thirty.
Without the prospect having to fill out a form.
Or even identify themselves at all.
I’m talking about a list of current customer references just sitting there on your home improvement website for anyone and everyone to see and call… with no strings, no restrictions, and no conditions.
Told you it was a crazy idea!