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Leveraging Your Remodeling Company’s Hidden Assets, Part 2

More Hidden Gems That Are Just Waiting To Make You More Money…

More Hidden Gems That Are Just Waiting To Make You More Money…

Even More Money-Making Opportunities Sitting Right Under Your Nose,
Just Waiting To Be Discovered & Exploited.

By Rich Harshaw

Note: I started writing this post and realized it was a lot longer than I anticipated when I started! What an excellent topic it turned out to be. So I’m breaking this into two parts. This is part 2. Read part 1 here.

Okay, it’s time to ramp up the 2nd half of our discussion about hidden assets… here we go!

Hidden Asset #7 – Relationships: Think about all the people you’ve done business with over the years, and then ask yourself this question: Which of them, if any, run or manage businesses that sell stuff to your same target market? By your target market, I mean local people who are the same age and income level as your typical customer.

The answer to this question might surprise you: Do you have any former customers who are chiropractors or accountants? What about home builders or hot tub sellers?

These people can endorse your company and services to THEIR customer list as a way for you to generate home improvement leads. I won’t go into a tremendous amount of detail now—I’ll save this for a more complete blog posting later—but suffice it to say, they send out a letter to their customers (or email, or Facebook posting) and you get leads.
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