The Most Staggering Marketing Statistic I’ve Ever Seen….
By Rich Harshaw
The most inspiring marketing campaign I’ve ever seen came out of nowhere… in the middle of nowhere. Keep reading because this idea can (and WILL!) produce results in any contractor’s marketing.
This story dates back to 2005, although none of the critical facts have changed one iota since then. I was on a 4,975 mile cross country vacation with my wife and six kids… who were between the ages of six months old to twelve at the time. After driving from Texas to Idaho then on to Yellowstone Park, we found ourselves in Rapid City, SD admiring the presidential head carvings of Mt. Rushmore.
The next day after lunch, we loaded up the kids and headed east on I-90 with a destination of Sioux City, SD. About fifty miles east of Rapid City on Interstate 90 we passed a pinprick on the map called Wall, South Dakota. It sits on the edge of the Dakota Badlands, and under normal conditions, it would be one of those no-stoplight towns you’d never exit for in a million years unless nature was calling in the fiercest of ways and you didn’t have an empty bottle handy.
But the conditions surrounding Wall are NOT normal… thanks to Ted Husted.