If you’re a contractor who regularly reads my emails—but you haven’t partnered with MYM because you’re “on the fence”–the following story is for you.
On May 3rd, we launched a new contractor website: Johnson County Siding & Windows Co. (“JoCo” for short.)
JoCo is a sports radio show’s equivalent of a “long-time listener, first-time caller.”
The company had followed MYM for years. They’d listened to our webinars. They’d subscribed to our emails.
Simply put, they were HUGE MYM fans.
But for one particular reason (which I’ll get to in a second), they never made the leap to becoming an actual MYM client.
That all changed when JoCo’s owner Teresa Christie and head of sales, Justin Christie attended MYM’s Make The Jump seminar in Dallas last October.
Teresa is JoCo’s marketing manager. Prior to the Make The Jump seminar, she was looking to build a new website for the company. JoCo’s last website was built in November 2014, and was not getting the organic traffic and leads Teresa wanted.
“Our biggest concern was SEO,” Teresa said. “We were paying a substantial amount of money with no results.”
So, how did JoCo go from “on the fence” spectator to “over the moon” MYM client?
Before attending Make The Jump, Teresa had gotten three other bids on a new website. And when it came to website companies, she liked to stay local.
“I tend to do business with marketing companies and website companies in my area,” Teresa said. “I have some apprehension about working with virtual companies.”
So… what made Teresa step outside her comfort zone and choose MYM?
“After spending time with Rich and [COO] Bryan Bauman at Make The Jump, I was impressed with their knowledge, professionalism, and honesty,” Teresa said. “That clinched the deal for me.”
Plus, the price was right. Out of the three other website bids Teresa received, one bid was less than MYM and another was much higher. MYM’s pricing was in the middle.
After demonstrating that we could provide tremendous value for her money and quelling her apprehensions about working with a virtual marketing company, Teresa signed on as an MYM client.
And so began JoCo’s website-creation process. Here’s a summary:
Creating The Copy
When creating web content for contractors, internet marketing companies need to write copy that’s powerful, passionate, and precise. That’s a given. But it’s also important to get the TONE of each individual client right.
Though we were creating JoCo a new website, Teresa wanted to maintain the branding they had already built. They had a reputation for being a highly professional company that focused on educating the client, rather than going for the immediate sale. Teresa wanted that identity reflected in their new website.
“The content creation process was fantastic,” said Teresa. “[Senior Copywriter] Dave Moffitt was great. He’d write sections of the website, send them to me one by one, and we’d discuss them in detail.”
Because of our highly collaborative content-creation process, we were able to provide JoCo with our renowned powerful MYM copy across their 40+ web pages, while also ensuring it was something that reflected THEIR company, philosophy, and branding.
Overcoming A Design Setback
After Teresa approved the content, we began the design phase of the project. The first design came back about a month later… and missed the mark.
“The colors were off and the design seemed too busy,” Teresa said.
When it comes to websites, these things happen about 10% of the time… even when you’re working with a top-notch marketing company.
But we’re not the kind of company that tells a client to “deal with it” if they don’t like the design. Nope—when a client is dissatisfied, we’re primed and ready to course correct ASAP.
After Teresa told us she was underwhelmed with the first design, we hit “pause” on the website’s creation and hopped on the phone with her.
We discussed everything about the design—what the client liked, what they didn’t like, and what we needed to change. To ensure we delivered the exact result the client wanted, we decided to gather the whole MYM team and had weekly calls with Teresa. We would review what we had done for the week with her to ensure JoCo got the website they envisioned.
When we turned around the second design, JoCo was extremely pleased—not only with the look of the website, but also the overall process.
“The phone calls were a phenomenal experience,” Teresa said. “I’m a perfectionist, so the constant communication saved me a lot of anxiety and produced a very good end result.”
Implementing High-Level SEO Strategy
As I mentioned earlier, Teresa’s biggest priority was boosting JoCo’s search rankings. And she wasn’t thrilled with the SEO strategies that prior internet companies had developed for her.
“With our old marketing company, we didn’t receive much aside from blog and Facebook posts,” Teresa said.
While MYM does blog and Facebook posts too, we also implement dozens of sophisticated SEO strategies to ensure great rankings for our clients.
“MYM has a higher-level SEO strategy and a better feel for the end result than other internet marketing companies I’ve worked with,” Teresa said.
Not to pat ourselves on the back (okay, maybe a little), but it’s true. Our SEO process is exhaustive, and we have some of the best minds in the business on our team. (Click here for a comprehensive list of what our SEO setup involves.)
It’s too early in the SEO process to show you results—SEO can take at least six months to propagate. But because of our comprehensive SEO strategy, we’re confident we’ll have JoCo ranking competitively in no time. (I’ll keep you updated on their SEO progress through MYM’s email newsletter.)
JoCo’s website took about five months from the initial kickoff call to launch. And for Teresa Christie of Johnson County Siding & Windows, working with MYM was an overwhelmingly positive experience.
“Building a website is a tremendous amount of work,” Teresa said. “I appreciate that MYM listened to me and was willing to converse throughout the process.”
Here are other steps we’ve taken or will take in the near future to ensure JoCo’s long-term online marketing success:
- Implemented Online Reputation Management to build the client’s online reputation
- Began creating premium customized blog posts to ensure the highest quality SEO-friendly content
- Will soon install a chat feature on the website to increase lead generation
- Continue to optimize SEO to improve search rankings
We turned this “longtime listener, first-time caller” into an over-the-moon MYM client with our communication, abilities, and knowledge.
“Working with MYM was a very good experience,” Teresa said. “I would absolutely and highly recommend MYM to contractors looking to build a new website.”
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