Webinar Posting: Everything You Think You Know About Pay-Per-Click Is Wrong, And How To Do It The Right Way.
Just Make Sure When Your Prospects See It,
It Makes Them Want To Buy From You Instead Of Anyone Else.
Written by Rich Harshaw.
Will it blend? That is the question.
At least that’s the question Tom Dickson, former CEO of Blendtech has been asking since 2006, when he started his wildly successful video series with that same name on YouTube.
It’s so simple, it’s genius: To show people the raw blending power of his blenders, Tom takes odd, interesting, and unexpected household items and throws them into the blender and “lets it rip.”
The idea came from a new marketing director named George Wright. He’d seen Tom chopping up blocks of wood in their product testing laboratory. Wright was new, so unlike longtime employees who were used to seeing Tom grind odd objects into dust, he was blown away. Who would have thought a blender could blend wood into sawdust! $50 later, they created the first “Will it Blend” video of the Blendtech pulverizing marbles into a pile of white dust.
How Many Licks Does It Take To Get To The Center Of A Tootsie Pop?
How Long Should You Run Your Commercials Before Mixing Them Up?
Written by Rich Harshaw.
The year I was born—1969—Coca Cola had already been in business for 83 years, and they were on their 27th advertising slogan, “The Real Thing.” The campaign ran in various forms for 6 years, until 1975, when they introduced a bicentennial theme, “Look Up America.”
Here’s a reminder of “The Real Thing,” and it’s more famous sister, “I’d Like To Buy The World A Coke.”
Video Is An Easy Way For Contractors To Boost Credibility,
Juice SEO, And Yes, Generate Leads & Sales.
Get Your Camcorder—It’s Time To Make A Video.
By Rich Harshaw
Video! It’s the latest, greatest thing for your website! Right?
Well… yes and no. It’s not that new, and it can be great or not-so-great depending on how well you execute it. That’s what I’m here for: to give you some quick ideas on what to do—and what to avoid—when integrating video into your home improvement website. Without further ado—the tips!
Tip 1: Beware Of IMPROPER Use Of Video: We’ve all heard the headlines stating that “people spend 93 minutes a day watching online videos” or whatever the statistic of the day is. It’s tempting to want to leave the “heavy lifting” of communicating your sales messages to videos. But you also have to understand the dynamics of how people like to ingest information online, especially when they’re on a contractor website. When a person encounters a web page with text on it, their eyes will quickly scan the page and make snap judgments about whether the content is interesting/relevant/useful to them. They do this by checking headlines, scanning for images/graphics, and scanning text. In other words, they “size up” the information on the page with a quick visual inspection. When they’re presented with a video, however, their ability to quickly “size it up” and make a snap judgment is severely hampered. You can’t quickly scan a 2 minute video and see if the information looks interesting—you have to watch it in a linear fashion—start to end. Consequently, many videos are simply skipped. To remedy this, make sure the headlines and text that introduce your video tell people what to expect.