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I Told My Marketing Consultants To Listen To The CD Set Twenty Times For Guaranteed Success. Did They Do It?

I Told My Marketing Consultants To Listen To The CD Set Twenty Times For Guaranteed Success. Did They Do It?

How To Succeed In Life By Focusing On Super Simple Stuff

By Rich Harshaw

Note: About once a month, Monopolize Your Marketplace takes a break from marketing advice and focuses on personal development topics. We call this ongoing series “Personal Edge.” Enjoy!

There’s no way it’s that simple.

Actually, the path to success is usually so simple it’s mind-boggling. In fact, the only thing more mind-boggling than how simple the path to success actually is… is how reluctant most people are to acknowledge the simple path and take it—precisely because it is in fact so darn simple.

Don’t believe me? Answer this: if you had a deadly disease and were told you could be completely healed by dipping yourself in a local river, would you do it?

Naaman wouldn’t. At least not at first. Naaman was a commander of the Syrian army in Old Testament times; he contracted leprosy—which was incurable and deadly—so he called on a prophet in Israel, Elisha, who he heard could heal him.

When Naaman showed up at the prophet’s house, instead of greeting him personally, Elisha sent a servant with instructions: Naaman would be cured by dipping himself in the nearby River Jordan seven times. Naaman was furious: he had expected the prophet to meet him personally, call on the Lord on his behalf, and strike the disease out of his body. Besides, the River Jordan was polluted and disgusting—the thought of curing leprosy by bathing in it was absurd. According to the story, Naaman turned and went away in a rage.
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