How We Transformed A Rehash Letter To Feel Less Like A Death Threat…
And More Like A Generous Offer From A Caring Contractor.
You want to send out a “rehash” letter in an attempt to recover lost sales. That’s smart! So you phrase the letter is such a way that the prospect isn’t sure if he’s being asked to attend a colonoscopy, being audited by the IRS, or being held for ransom. That’s dumb!
Check out this amazing “before and after” transformation of a closet organizer “rehash” letter. The letter has good intentions, but the execution is perfectly terrible. It’s stodgy. It’s antiseptic. It’s boring. And it actually sounds kind of threatening. Never fear—that’s why MYM is here. Let the Extreme Makeover begin!