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Extreme Makeover: Closet Organizer Rehash Letter

The Original Letter Sounded More Like A Death Threat… Until We Gave it A Makeover.

The Original Letter Sounded More Like A Death Threat… Until We Gave it A Makeover.

How We Transformed A Rehash Letter To Feel Less Like A Death Threat…
And More Like A Generous Offer From A Caring Contractor.

Note: This article is part of Monopolize Your Marketplace’s ongoing “Extreme Makeover” series, where Rich Harshaw takes an existing contractor marketing piece that’s not that great… and works his MYM magic on it..

You want to send out a “rehash” letter in an attempt to recover lost sales. That’s smart! So you phrase the letter is such a way that the prospect isn’t sure if he’s being asked to attend a colonoscopy, being audited by the IRS, or being held for ransom. That’s dumb!

Check out this amazing “before and after” transformation of a closet organizer “rehash” letter. The letter has good intentions, but the execution is perfectly terrible. It’s stodgy. It’s antiseptic. It’s boring. And it actually sounds kind of threatening. Never fear—that’s why MYM is here. Let the Extreme Makeover begin!
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