Total Marketing Solutions For Contractors

(817) 416-4333

Recent MYM Success Lead Generation Upcoming Webinars
MYM Credit Builder Program — Click Here

Stop Prospects In Their Tracks At Home Shows

stop prospects at home shows
In my last post I was talking about how to generate anywhere from 2 to 10 times the leads at Home Shows using MYM’s exclusive Triple Play Strategy.

In this post I’m going to tell you the key to the 2nd part of the strategy.

Part 2 of the strategy is to stop prospects in their tracks and meaningfully engage them.

First, you need a very attractive giveaway that makes people excited. Give a grand prize out once a year that is special. If you are only giving it once a year, you can afford to make it something special because it will help you generate interest all year long.

The other way to stop prospects is to use a Big Bill. This is a 17” x 7.3” facsimile of a $1,000 or $5,000 or some other big denomination of a piece of cash. It’s so outlandish; so unexpected; and so… COOL that it becomes an instant conversation starter.

With a magnetic giveaway to draw in prospects and the Big Bill to make you memorable, you are on your way to many successful Home Shows.

There is one more key to the Triple Play Strategy, and I’ll talk about that in my next post.

In the meantime, if you’re ready to make a huge leap in the number of leads you get, I’m offering $500 off the Home Show Package this week only. Reach out to us by calling 817-416-4333 or visit our website and use the Live Chat box.

No Comments Yet / Click Here to Leave a Comment or Question.

Want To Close More Home Show Leads? Do Better Follow Up.

close leads with better followup
This might sound harsh, but in my experience, it’s just a fact:

90% of contractors are terrible about following up on leads from Home Shows.

I’m not talking here about the appointments that were set at the Home Show. Of course, you are following through on those.

I’m talking about all the people who entered a drawing or otherwise gave you contact information without setting an appointment.

Few contractors have a system in place to reach these prospects, and even fewer offer a meaningful incentive to engage further.

If you don’t have that system, you’re leaving money on the table. Period.

So what should you do? First, whoever is calling back prospects needs to have a script to guide them on how to engage. And second, you need a specific incentive to offer the prospect.

The Triple Play Strategy works so well because it has this systematic follow-up all mapped out for you. Scripts. Marketing Materials. Incentive Gift Cards. Everything you need.

Follow the system. Multiply your leads.  Rinse.  Repeat.

If you are ready to generate a lot more business from Home Shows, now is the best time to contact us.

I’m also offering $500 off the Home Show Package this week only. Reach out to us by calling 817-416-4333 or visit our website and use the Live Chat box.

No Comments Yet / Click Here to Leave a Comment or Question.