Posted by Rich Harshaw on May 24, 2016.
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Everyone always wants to know:
“Why does it take soooo long for it to work?!?”
Here’s the truth: It’s going to take a solid 6 to 12 month effort to get your website to appear on the 1st page of Google search results. And probably longer than that to achieve the overall #1 ranking.
Why? Because your competitors—the savvy ones, at least—are also doing everything they can to be “king of the hill.”
There’s no magic trick to suddenly knock them from their perch. It takes long, hard WORK.
That’s old-fashioned, but anyone who tells you otherwise is flat-out lying.
The salesmen who promises first-page rankings in two weeks or a month—common tactics—should be ignored. (Actually, they should be jailed, but that’s another story.)
But with patience and the right game plan, IT DOES WORK. It always works.
Just ask Danny LeBlanc.
Danny owns EZ Baths, a bathroom remodeling company that services Louisiana and Houston, TX.
Before Danny became an MYM client 18 months ago, he had hired three different SEO companies to improve his old website’s search-engine rankings.
All of them—even the apparently reputable ones—gave him the sketchy “We’ll get you to #1 by yesterday” spiel.
And all of them produced the same result: NOTHING.
To make matters worse, they provided zero transparency, and zero reporting. Danny had no idea where his money was going or what these companies were doing. They said it was all “behind the scenes.” All he knew was that he forked over thousands of dollars… and his search-engine rankings were bottom-of-the-barrel awful.
After the third time being burned, Danny had already given up on SEO altogether. So when he hired us to build his new website, it took a General Patton-like resolve from us to get him to even entertain the idea of trying.
To persuade Danny that the fourth time would indeed be the charm, we told him right up front:
- We do NOT promise first-page rankings overnight. It takes up to 6 months to begin to see results, and up to a year to summit the mountain.
- What our EXACT process is, how it works, and where every penny of his money would be going.
- We’d provide incredibly detailed weekly reports and review his SEO progress with him on a regular basis. He would never feel left in the dark.
Danny appreciated our refreshing honesty and transparency. So he pulled the SEO trigger one more time.
It Ended Up Taking Us 8 Months To Slay The Beast
We rolled up our sleeves and got to work on Danny’s behalf.
After 6 months, results were already ahead of schedule.
After 8 months, EZ Baths now ranks in the Top 10 for all of their keywords, with the majority of those keywords landing in the coveted first three spots.
Take a look…
EZ Baths’ keyword rankings from 3/26 to 5/14. Note: Some minor fluctuations in weekly rankings (e.g., going from 2 to 3) are normal.
As a result of our all-out SEO onslaught, Danny’s business is booming. “As of today, we’ve seen over a 50% increase in website traffic and a surge in business,” Danny says.
Here’s the secret sauce; it’s surprisingly simple:
- Focused heavily on creating regular geographic-specific content and case studies
- Ensured all of social media featured content specific to the target areas
- Scripted, produced, and optimized videos on YouTube
- Created location-specific landing pages for each of the client’s service areas
- Meticulously monitored traffic and keyword rankings weekly
And we’re not done yet. Right now, this very second, we’re continuing to improve Danny’s SEO campaign to further increase his rankings. With our help, Danny is going to literally monopolize his marketplace.
Ready To Dominate Google, Bing & Yahoo?
Eight months ago, Danny was 100% convinced SEO didn’t work. He was ready to throw in the towel. Forever.
Then he hired us. And we transformed Danny from ‘Doubting Thomas’ to ‘Fanatical Believer.’
It took us about eight months to get Danny’s website to the top of the search-engine heap. But that’s how you win at SEO: by playing it slow, steady, and smart.
This is why it’s mission critical to start your SEO campaign as soon as humanly possible. Because the longer you wait, the more ravenous, “ready-to-plunk-down-cash-right-now” leads you’re depriving your business of.
So click here to learn more about our SEO service. You’ll see exactly how it works, exactly WHY it works, and exactly how much it costs. And if you have more questions, pick up the phone and give us a call. We’re totally honest and transparent, and we’ll tell you what you want to know… without a blatant sales pitch.
Talk to you soon,
P.S. Need to generate more business RIGHT NOW? Our PPC services guarantee you hot, high-quality leads immediately. One-hundred percent of our clients who use it make money—and they make it FAST. Can’t beat those odds.
Posted by Rich Harshaw on May 24, 2016.
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The Door Store is one of our newer clients. Last Wednesday (5/11), we were supposed to take over hosting duties from their old webhost and launch their shiny new MYM website.
Key words here: supposed to.
You won’t believe this…
On Tuesday morning (5/10), The Door Store’s old webhost had a brainfart—and took down the contractor’s website a day early.
No warning. No notice. No explanation. The website just suddenly vanished.
Understandably, the client went CODE RED.
A contractor with NO website… in 2016? Even for one day? That’s like having thousands and thousands of dollars of cash ripped right from your hands.
In sheer panic (and probably soaked in sweat), the owner, David Voss, called us. We investigated and quickly realized that his problem was potentially FAR WORSE than he anticipated.
You see, if your webhost kills your website, all of your SEO traction is—POOF—gone. Instantly. Kaput. Lost forever to the internet ether.
Unless you act… fast.
Ninja fast. Usain Bolt fast. Kessel run in less than 12 parsecs fast.
This client was about to lose over 100 pages of SEO-boosting content. One. Hundred. Pages.
PASS THE PEPTO.
This is the part where we brag a little…
If The Door Store had hired just about any other internet marketing company, they would have been screwed. They typically have ZERO sense of urgency. We constantly hear horror stories of unreturned emails and voice mail hell… even for routine requests. Not to mention emergencies.
That’s not us.
Every single person at MYM has what’s called “Stop Work Authority.” That means that ANYONE (and I do mean anyone) can push a huge, red stop button (figuratively speaking) and redirect as many resources as necessary from routine projects to deal with an emergency.
In other words, we expect, anticipate, and have a plan for dealing with problems.
Instead of, you know, crossing our fingers and hoping they don’t happen.
When the client called us in total freak-out mode, our entire web team put aside the routine projects they were working on, took a deep breath, and kicked into high gear to complete and launch the new website within the hour. (Keep reading to see some amazing before and after photos.)
What’s more, we put on our thinking caps and used a cached version of the client’s old site map to recover the URLs of 120 pages from the previous website. This prevents the client from the agonizing nut-kick of having to start over at SEO rock bottom.
Bullet: Dodged.
Needless to say, The Door Store is not only thrilled that we fixed their problem ASAP… they’re back-flipping with joy that we launched their awesome new website early.
Want to know how we provide such a high level of passionate service? We strictly limit our client load to just 100 contractors. WE consider them partners, not customers.
Click here to see the crazy backstory of why we restrict our client load, what we promise you when you’re a client (partner), and if there are any open spots available in your area right now. We’re not at full capacity (of 100) yet, but we don’t take on geographic competitors, because, well, it’s the right way to treat partners.
Get to it!
P.S. Witness The Door Store’s amazing website transformation below. It will blow your mind. Then click here to see some of the other awesome contractor websites we’ve created.
Old Website Created By Somebody Else That Vanished Without Warning
MYM Website That Was Finished And Launched In Less Than An Hour To Prevent Armageddon:
Old Site, Below The Fold
New Site, Below The Fold
Posted by Rich Harshaw on May 12, 2016.
I hear the lamest excuses for NOT doing pay-per-click (PPC) advertising:
- We got ripped off one time by some PPC dude
- The leads are garbage; they don’t convert
- It only works if you’ve been around for a long time
What utter nonsense. All of it. Let’s get real.
We took a brand new company in Pennsylvania called “One Week Kitchen and Bath” from having no website and no customers… to generating SALES from PPC leads in less than 3 weeks.
Here’s how it happened:
They came to us after watching a webinar to create a website and manage a PPC campaign.
We normally need about three months to build a contractor’s website. But since it’s nearly impossible for a new business to even start marketing without a website, we pulled out all the stops and built the client a five-page mini-site (instead of the usual 30-25 pages) in just one week.
After all, leads RIGHT NOW are much better than leads three months from now, right?
We started with nothing on Monday, April 18th and were able to write all the content, create all the code, and launch the site on Friday, April 22nd. The following Tuesday (April 26th), we launched the PPC campaign with a minimum spend for his product and market of $3,000.
This contractor went from no website to awesome, lead-generating website within 3 weeks.
And so far, the results have been an unqualified success.
In just 10 days, (from launch to May 7th) our “Little Website That Could” has generated six PPC leads at a solid cost-per-lead of $202.84. We expect that cost per lead to drop to less than $175 by Memorial Day.
Now the best news: They’ve already closed 2 of the 6 leads for $26,250 in total revenue.
To be clear: that’s $26,250 in revenue in the bank just 19 days removed from having NOTHING.
So tell all those whiners and doubters who say PPC doesn’t work to go SUCK IT.
When the campaign is properly structured and properly funded… and when you have the right website to convert lookers into buyers, IT ALWAYS WORKS. Always.
We’ll continue to update this story in future emails—keep your eyes peeled.
In the meantime, click here to find out more about what our PPC advertising can do for you. We’re the only company that GUARANTEES quality PPC leads and 100% percent of our clients make money with our PPC services.
