Your Web Address Should Be Easy To Read, Easy To Understand, And Communicate Something About What You Do.
Don’t Make Your Prospects Translate Hieroglyphics Just To Figure Out Your Web Address, Your Company Name, & What You Do.
By Rich Harshaw
About once a month Monopolize Your Marketplace answer questions that come to me via email or via one of my call-in webinars. If you have a question, please email it to me at
rharshaw@mymonline.com.
Rich:
We are an HVAC company in the Denver, Colorado area. We are in the process of rebranding our company, and as a part of that, we want to find a company name that can also double as a domain name for our website. In the past we’ve used the word “HVAC” in our company name, but nobody really knows what that means. We don’t want to put the words “heating, cooling, and ventilation” in the company name because it’s just too darn long. Can you help us come up with something better that what we have (below)?
- DENVEREXPERTHVAC.COM
- DENVERHVACEXPERTS.COM
- DENHVACEXP.COM
- HVACEXPERTSDENVER.COM
- DENVERCOMFORTEXPERTS.COM
WE don’t think any of these are particularly good, but our brains are stuck. Help!
Alex Walter, AlexWalter.com (soon to be changed!)
Thanks for the question, Alex. And I’m glad you asked. Because bluntly speaking, all of your ideas above are terrible.
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Everybody Likes A Good DJ… But Do You Really Want One Voicing Your Ad?
The Question of Whether or Not To Use DJ’s As The Voice Of Your Radio Commercials Is A Bit Thorny…
Written by Rich Harshaw
Rich:
We have been on the radio for a long time, and we’ve used a variety of voices for our ads over the years. Our most common tactic is to have the DJ’s from the stations we are on (or program hosts, for talk radio) provide the voices. The prices they charge are pretty reasonable, and it seems to be working. But I heard you on a webinar say you recommend one single voice, not multiple voices. Can you give me some of the pros and cons of using the DJs? We are about to double down on radio, and I want to make sure we get it right.
Don Crowley, Eagle Mountain Windows
Great question, Don—and one that comes up all the time, so I’m going to address it in detail here on this blog posting. As with most contractor marketing topics, there is not necessarily an easy “black and white” answer; there are definitely shades of gray. Since you asked me about the pros and cons, that’s exactly how I’ll give my answer.
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Yes, You Get A Good Deal, But There Are Several Negatives To Consider Also...
Even Though Remnant Advertising Can Be Cheaper, It’s Probably Not The Best Solution For You.
Written by Rich Harshaw
About once a month, Monopolize Your Marketplace answers questions that come to via email or via one of our call-in webinars. If you have a question, please email it to
rharshaw@mymonline.com.
Rich:
We are members of an industry peer group and heard about buying radio & TV on an auction bid buying basis; we’re considering trying it ourselves. The company in our peer group says they tell the stations the price they’re willing to pay and then the stations run the spot when they have remnant space, open spots, etc. They say they have had fabulous results with this program, receive excellent placement and pay about 60% less. Have you dealt with this before? Do you have an opinion?
Sincerely, Rebecca
Hahaha! Do I have an opinion? Do I ever NOT have an opinion?
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