A lot of SEO companies claim to be Google experts.

They say they know all of the secrets, tricks, and techniques to get you to number one in X amount of time. (Usually, it’s a ridiculously unrealistic time frame like two weeks or 30 days.)

But here’s the truth…

Those guys? Most of them are posers.

They don’t take the time and effort to learn hugely complex ins and outs of Google.

They make these big promises because it’s easy for them to get away with it.

Most contractors don’t know a title tag from a meta description from a hole in the ground. So SEO companies can usually lure in customers by merely SOUNDING like they know what they’re talking about.

Think about it…

I’m sure you’ve hired an SEO company (or two or three) before.

What did you think of the results?

Not so great, right?

Thousands of your dollars are down the drain (or more accurately, in that SEO company’s pocket)… and your website is still sitting at page 57.

All of the extraordinary claims and promises… they were just puffery to get you to fork over your hard-earned dollars.

That SEO company sold you on a dream, and delivered a Freddy Krueger-degree nightmare.

I don’t mean to bash other SEO companies; some of them are legit, work hard for their clients, and get good results.

I’m simply laying bare the cold, hard truth about the guys who don’t take the time to learn about SEO and what Google wants.

Why?

Because I want you to know that MYM is the complete, 100% opposite.

Our Digital Services team eats, sleeps, and breathes SEO.

While leisurely reading to you means picking up the new Field & Stream issue or latest John Grisham novel, our SEO people read articles with titles like 10 Realistic Ways To Boost Domain Authority On A Website and What Google’s New Algorithm Means For Link Building.

Frankly, their love (obsession?) for SEO scares me a little.

But I’m not complaining… this means MYM has some of the most knowledgeable SEO experts on the interwebs. I like to think of them as Google Black Belts.

Our Google Black Belts are ALWAYS looking for ways to hone their SEO chops and taking their skills to the next level.

For example…

Two people on our SEO team, Katie Colihan (Digital Services Director) and Kim McConnery (Digital Services Project Manager), recently enrolled in this thing called Google Analytics Academy (GAA).

GAA is a set of online resources and courses that Google says “helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.”

Sounds… nerdy, right?

Sure. But you know the saying: “Nerds rule the world.”

Katie and Kim recently completed Google Analytics for Beginners and Advanced Google Analytics courses. Here’s some of what was included in them (pulled from the Google Analytics website):

• Creating measurement plans
• Understanding user behavior with Event Tracking
• Segmenting data for insight
• Tracking campaigns with the URL Builder
• Measuring AdWords campaigns
• Better targeting with Dynamic Remarketing
• Analyzing audience and behavior reports

And a ton of other stuff that reads like ancient hieroglyphics to the average person.

What does all this mean for our clients?

Well…

Not only do they get the smartest SEO minds helming their campaign… they also get peace of mind that our Digital Services team is constantly looking for ways to improve on their already deep SEO knowledge.

Because here’s the thing…

SEO is a continuously changing landscape. What works today may not work tomorrow. And what some of these poser SEO companies tell you to do may be flat-out wrong and a rankings disaster.

So you need people running your campaign who eat, sleep, and breathe SEO. People who LOVE knowing everything there is to know about canonical URLs, inbound links, referrer strings, and hundreds of other details about SEO.

Because when you have these Google Black Belts in your corner, your search-ranking potential (and, therefore, PROFIT potential) can reach lofty new limits.

In fact, I want you to put my SEO team to the test: Sign up for a Lead Generation Audit.

As part of the audit, our SEO team will gauge your SEO’s effectiveness and provide an overwhelmingly detailed Google Analytics report. They’ll expose cracks in your SEO that you didn’t even know existed. Then, they’ll show you how to fix your problems.

Like I said, go here for the audit.

P.S. Next up for Katie and Kim is the mother of all SEO gauntlets: the Google Analytics IQ Test. This is a 90-minute test filled with 70 questions like, “In what circumstances would you want to increase the default sessions timeout length in Google Analytics?” and “The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data… true or false?”

To pass the Google Analytics IQ Test, you need to have an 80% or above. I’ll let you know how Katie and Kim do once they take the test.

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Let’s talk about Kim Kardashian.

I mean, what’s a more relatable topic for an email-subscriber list mostly made up of contractors?

But hear me out.

Because while she seems dumb—and a person you probably have ZERO in common with—Kim Kardashian is actually a covert marketing genius who knows 100x more about effective branding than just about anyone.

And she may well be one of your best resources to model your marketing efforts after.

(cue Apocalypse)

Think about it. Not many people are as wealthy, successful, and well-known as good ol’ Kim K. Her brand is famous throughout the world. And according to Forbes, she has a net worth of $149 million.

How do you think that happened?

Yeah, she’s essentially famous for being famous. But to maintain that reputation and stay in the limelight, she’s had to flex some major marketing muscle.

Here are Kim Kardashian’s four ultra-effective marketing secrets… Secrets you can crib and utilize in your contractor marketing.

1 – She Knows Her Audience

A lot of people loathe Kim Kardashian. And she is A-OK with that.

She understands that to be successful, you can’t please everyone.

You have to focus on YOUR market… even if that means alienating other groups of people.

And you know what?

Who cares if you’re alienating a segment of the population? These are the people who would never buy from you anyway.

No harm, no foul.

If you’re a high-end home builder who won’t accept a project under $100K, you don’t want someone contacting you about a $30K kitchen remodel.

If you’re a contractor who likes to take his time to ensure everything is perfect, you don’t want people calling who need a project, like, yesterday.

Yeah, Kim Kardashian’s book comprised completely of selfies might seem like the world’s biggest waste of trees… to YOU. But her audience ate it up, and the “book” made millions of dollars.

So don’t be afraid to craft a marketing message that may filter out a segment of the population you don’t want anyway.

Kim K’s Marketing Lesson: Having an ultra-specific message geared toward a specific group of people is how you get that specific group of people to buy from you. So market to YOUR target audience.

2 – She Gets Attention

Kim Kardashian is virtuoso at getting attention. She’s made it an art form.

Whether she’s marrying Kanye West or “breaking the internet” with her butt, she knows how to make people sit up and take notice.

Let’s be clear. I’m not telling you to pose scantily clad for a photo and put it online. (Please, don’t.)

But home improvement marketing is like Attack Of The Contractor Clones…

Every contractor says the same things. Every contractor loads their marketing with platitudes. And not one of these contractors stands out.

That’s why a powerful, passionate, attention-grabbing identity is THE key to marketing success.

Kim K’s Marketing Lesson: Getting noticed is 90% of the battle. Create marketing that stops people in their tracks and forces them to pay attention to you. (For more info on how to do that, watch my webinar, Identity: How To Really Stand Out From The Crowd.)

3- She Markets Herself Constantly

Kim Kardashian treats social media like its own full-time job. Name any social media app, and you can bet she is on it.

Twitter. Instagram. Facebook. Snapchat. And probably 17 other social media apps you and I have never heard of.

This is because her target market (mostly girls and young women) are on these social media services.

As such, Kim Kardashian is constantly posting on social media, engaging with her fans and posting statuses and pictures of her life. She intersperses these types of posts with subtle sales pitches that her audience eats up.

The following three pictures are three consecutive posts by Kim Kardashian on her Instagram account:

Do you see the clever, understated marketing going on in these photos?

She creates a bond with her audience (the picture with her baby) and turns them into “warm prospects.” Then she sends out a subtle-yet-effective sales pitches that sound more like “your longtime friend Kim,” rather than “impersonal spokeswoman Kim.”

Wash, rinse, repeat.

Kim K’s Marketing Lesson: Make yourself known and create “top of mind awareness” for your company through regular advertising that REACHES your target market. Kim Kardashian’s main marketing channel is social media; yours may be something else. Whether it’s direct mail, social media, PPC, SEO, or a blend of all of these, keep hammering away to ensure your prospects know you’re out there.

4- Some Of Her Products Are Surprisingly Good

Book of selfies aside, Kim Kardashian sells some surprisingly solid merch.

She has an affordable perfume line with very good reviews. And in 2009, she co-founded a successful online shoe store that currently has an A+ with the BBB.

If you’re going to run a marketing campaign that grabs attention, puts all eyes on you, and gets people to buy from you, you have to produce quality. Period.

If you sell windows, you better install the most efficient, durable, and beautiful windows on the market. If you remodel kitchens, you better produce projects that dazzle every single one of your customers. And so on.

Otherwise, you’ll rapidly get chewed up, spit out, and hauled away with the trash in the court of public opinion.

Kim K’s Marketing Lesson: If you’re going to talk the talk, you better be sure your services walk the walk.

Get Paid Like Kim K Today…

Follow Kim Kardashian’s marketing master plan (there’s something I never thought I’d say), and watch the riches roll in.

Or…

Have MYM create stunningly effective, profit-producing marketing FOR you. We provide turnkey marketing solutions for contractors who crave results.

Reach out to us by calling 817-416-4333, or visit our website and use the Live Chat box.

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Way back on December 12th, 2016, I predicted the following:

• The Golden State Warriors would go 68-14 during the NBA’s regular season
• The Golden State Warriors would win the 2016-2017 NBA Championship

I need to start my own psychic hotline…

The Warriors went 67-15 during the regular season and won the championship.

I was literally one game off in my prediction.

“Yeah, yeah, Rich. You predicted an NBA Super Team would have a great record and win the championship… so what?”

I hear you.

But I’m not sending you this email just to brag about my sports-prediction powers.

I’m writing this to you as a reminder that you can create a marketing Super Squad. One that is the equivalent of this year’s unstoppable Golden State Warriors.

How?

By “drafting” MYM to your team.

When you team up with MYM, it’s like adding Kevin Durant to your already elite squad.

Together, we become a marketing juggernaut, bulldozing the competition by 40 points per game.

Why? Because we provide total marketing solutions for contractors like you:

• Branding
• Website Development
• Copywriting
• SEO
• PPC
• Online Reputation Management
• Media Buying (TV & Radio) And Commercial Creation
• Past & Current Customer Marketing
• Proximity Marketing
• Home Show Marketing
• New Mover Marketing
• And a lot more

Not only do we fulfill all of your marketing needs, but we also do it with MVP-level talent.

The MYM team is the marketing equivalent of this season’s Golden State Warriors: We’ve got All-Stars galore.

Check out what it’s like teaming up with MYM.

With MYM on your squad, your success is as sure as Kevin Durant sinking a game winner during crunch time.

P.S. Way-too-early prediction: The Warriors go 70-12 during the 2017-2018 regular season and win the championship again next year. Bank on it!

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