Old School Canvassing Requires A Van, Constant Hiring & Firing,
And The Nerve Of A Mormon Missionary.
Here’s An Easier, More Effective Method That WORKS.
Written by Rich Harshaw
I know a thing or two about “the nerve of a Mormon Missionary” and knocking doors. I spent two solid years in Taipei, Taiwan in 1988-1990 knocking door and learning every Chinese way imaginable to say “GET LOST!!!!” I’ve been chased by dogs, threatened by what appeared to be mobsters, and have had countless (and I mean COUNTLESS) doors literally slammed in my face.
But two years is a long time… and I don’t really handle rejection very well—in any language. So I experimented and found some interesting ways to lower the number of rejections, and lighten them when they did occur. I also found many ways to get invited into people’s home and have intelligent, productive conversations with them.
So when I started working in contractor marketing, one of my first orders of business was to help home improvement companies with canvassing. The advice below isn’t meant to be the comprehensive treatise on canvassing—that will come later in a different post. But I do want to share some things that I know will work better than what you’re doing now.
Read More
