A contractor with a weak website is like Jeff Gordon racing the Daytona 500 on foot, or Tiger Woods golfing with a baseball bat.

In other words…

You could be the “best of the best”… but if you don’t have the right equipment, you’ll fail more quickly and miserably than Serena Williams playing Wimbledon with a kitchen spatula.

Bottom line…

Tiger Woods NEEDS his golf clubs to succeed.

Jeff Gordon NEEDS his race car to succeed.

Serena Williams NEEDS her tennis racket to succeed.

And a good contractor NEEDS a powerful and persuasive website to succeed.

Otherwise, it’s “game over.”

Just ask Arbor Insulation.

They are one of our newer clients, and they specialize in (you guessed it) insulation and home sealing.

The company is owned by an MYM client who had us to create a website for their remodeling business. The client liked working with us so much on their remodeling website that they had us redo their website for Arbor Insulation.

The client wanted to ditch their old website for a few reasons:

1. It didn’t rank well in search engines.
2. It wasn’t getting enough leads (see #1).
3. The client thought it felt “stale.”

Here’s a look at Arbor Insulation’s old homepage (click “Show Images” in your email browser if pictures don’t appear):

Arbor Insulation Homepage Before

Even though Arbor Insulation is an amazing company, they didn’t have the right “equipment” (i.e., website) to contend with their competitors online.

The big problem with the website was that it didn’t answer the burning questions in prospects’ minds… namely, “Why are you better?” and “Why, exactly, should I choose to spend my hard-earned money on YOU?”

Instead, Arbor’s old site followed a familiar pattern with contractor websites: It made big claims without providing evidence to back them up. (Example: “We offer the best in building envelope solutions.” Okay… how?)

Fortunately, the client was savvy enough to realize they needed a serious upgrade… and that MYM was the company that could provide it.

When we created Arbor’s new website, we made sure to put what makes them special front and center—AND provide specifics on WHY they are better.
Here’s a look…

Arbor Insulation Homepage After 

Arbor Insulation After Homepage Photo #2

Arbor Insulation After Homepage Photo #3

Arbor Insulation After Homepage Photo #4

In addition to a more modern design, Arbor Insulation’s new website exudes a powerful, PRECISE Identity.

It doesn’t just say, “We’re better.”

It says, “We’re freaking flat-out awesome, and here is EXACTLY why.”

And that’s just the homepage. Visit Arbor Insulation’s full website, and you’ll see this theme run throughout every section of the site.

We launched Arbor Insulation’s website on April 6th, so it’s too early to provide you with SEO stats (SEO takes months to get results). But I’ll keep you updated when our intensive SEO efforts start to bear sweet, succulent fruit.

In the meantime, click here to hook yourself up with our free Internet Lead Generation Audit.

When you do, you get $4,500 worth of expert marketing services and guidance… for the sum total of $0.00.

Here is some of what’s included:

• Identity Discovery Session — What makes your company unique, different and better?
• Website Visibility Audit — Why isn’t your website getting the traffic it should?
• Website Conversion Audit — Why is your site failing to convert lookers into buyers?

We provide concrete answers to these complex questions. Then we show you exactly how to fix your problems.

Click here now for more info and to claim your free Internet Lead Generation Audit.

P.S. Your customers don’t want financing, right? Financing is confusing, right? Financing takes too much money out of your pocket, right?

Wrong, wrong, and WRONG.

Tomorrow, I’ll tell you why financing is ESSENTIAL for contractors, and share with you the company that is revolutionizing financing for remodelers. With this company in your corner, you’ll land more jobs, close at higher prices, and spike your bottom-line profits—BIG TIME.

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Between the Make The Jump and MYM’s Awesome Contractor-Referral Giveaway emails, I haven’t had much time to talk to you about anything else. So even though it’s been live for a little over a month, I want to show you one of the client websites we launched in mid-March.

It’s for Zen Windows Des Moines.

You may have heard of Zen Windows. They are a very successful nationwide company that does window quotes completely by phone and email. They have over 25 locations, with each one being run by a local contractor.

Des Moines is the third Zen Windows location we’ve built a website for (they REALLY like us!), and it’s run by brand-new business owner Alix Wenniger.

Alix opened Zen Windows Des Moines in September 2016. She had no website, and her company’s online presence basically consisted of a location page on the main Zen Windows website.

After hearing great things about MYM from other Zen Windows owners, she came to us to help her build her website and create a powerful Identity.

Mission: Rousingly Successful.

Here are a few photos of the homepage…

Homepage (above fold)

Homepage (below fold)

Homepage (below fold)

(Note: If you can’t read the copy in these photos, you can visit the website.)

The website doesn’t just look great… it also READS great.

Alix’s customer demographic is primarily busy women with jobs and families. They want new windows, but they don’t want some sleazy arm-twisting salesman in their homes for hours on end.

Alix is the type of person she is marketing to. She doesn’t like sales situations. And as a business owner and a mom, she doesn’t have time for lengthy dog-and-pony-show sales meetings.

As such, we crafted her Identity to relate to her prospects. It says, “I’m just like you, so I GET IT. That’s why I’ve developed a better way to buy windows.”

Honestly… where are you going to find another contractor website that sounds this personal?

The direction we took for this Identity is obviously not suited for every contractor. But for Zen Windows Des Moines, it’s perfect.

And that’s the point.

We don’t do “stock” Identities and marketing copy. Every contractor is unique.

We uncover the distinct qualities that make YOU special. Then we create a powerful, persuasive Identity that gets YOUR prospects to take action. And THEN we wrap it up in beautiful, functional, easy-to-navigate website design.

Find out more about our Identity and website services to see if what we offer is the kind of marketing you’re looking for. Then, get in touch with us—we’d love to speak to you!

P.S. MYM’s Awesome Contractor-Referral Giveaway comes to a close soon, so get those referrals in. Honestly… when’s the next time you’ll have the chance to help a friend and get rewarded with a big-screen TV for your efforts? Opportunities like this are rarer than seeing Big Foot riding Halley’s Comet on his way to visit the Loch Ness Monster.

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Let’s take a quick trip to Imaginary Land…

Say you want to bring on another salesperson.

After poking around, you find a guy who has been in home improvement sales for 15 years.

You bring him in for an interview, and he nails it. He clearly has a ton of industry knowledge.

You call his old boss, who gushes about him. He tells you that your new sales guy knows how to close.

After you work out a base salary and commission package with the guy, he signs on.

You put him through your company’s sales training. He absorbs everything like a sponge.

So far, so great.

After a couple training and shadowing your top guy, for a few weeks the moment of truth comes. You hand him 10 leads…

… and he closes one sale.

Your company’s average closing rate is 33% for first-call closes, and 40% for follow ups.

Uh-oh.

The second week doesn’t go so hot, either: 12 issued leads, two sales.

The guy is a newbie, so you cut him some slack.

But things don’t improve in week three: 11 leads, and just a single sale.

You begin to get nervous.

You direct your sales manager to dig into the issue. He discovers your new salesman is not following your sales protocol… at all.

He drones on and on. He doesn’t ask prospects enough questions. He gets flustered after objections.

At this point, you’ve invested six weeks and over $10,000 in his hiring, training, leads, and salary.

Do you get rid of him?

Do you give him another chance?

Do you hop in your DeLorean, gun it to 88mph, and travel back in time to start over?

The answer is obvious…

YOU FIRE HIM, PRONTO!

He is not just falling short of your averages by a giant margin, but he’s also costing you a lot in lost revenue. If your typical sale is $8,000, the eight sales he lost cost you $32,000 in gross profit. You really have no choice but to fire him.

Logically, you’d also give the boot to any severely underperforming employee. Dreadful accountants, substandard installers, bad receptionists—anyone who isn’t pulling their weight.

So why do so many contractors stubbornly clinging to websites that don’t get the job done?

By that, I mean any website that doesn’t do what websites are supposed to do: Make prospects fall in love with your company so they contact you, schedule appointments, and hire you.

Actually, I already know the answer to my question. I’ve asked hundreds and hundreds of remodelers.

Here is usually what they tell me…

1.  Don’t Realize The Website Is Not Performing

This is by far the most common reason. Business owners often have no idea their losing prospects left and right because their sites lack the power to turn lookers into buyers. They don’t understand the key elements of conversion, which includes an Identity, headline funnel, social proof, and evidence.

2.  It’s A New Website And They Don’t Want To Start Over

This the second most common reason, but it makes zero sense. This is like holding on to the salesperson in the story above simply because you’ve already invested time and money in him. It’s an emotional, even prideful decision that’s illogical. It’s ALWAYS more expensive to keep an underperforming website (or employee) than it is to bite the bullet, start over, and do it right.

3.  No Confidence They Can Do Better

This relates to #1. It’s the misconception that all websites will perform about the same as long as they look relatively good. In addition, many business owners have already been through the “website development” ringer with a few marketing companies over the years, and they’re convinced that they all stink. While that conclusion is largely true, it’s not ALWAYS true.

4.  Get Compliments About Website

Cognitive dissonance on display here. It’s tough to believe your website is underperforming when everyone says it’s great. But consider the “tryout” episodes of American Idol. Someone who is AWFUL auditions and honestly thinks they are amazing. For years, family and friends have told them they are great. But when they are scrutinized by professional talent evaluators—and common sense—they’re clearly terrible. The “American Idol Effect” happens all the time with websites.

5.  Don’t Understand How Important A Website Is

This is becoming rarer these days. But there ARE still business owners who are convinced that only their repeat and referral business they’ve gotten the past 30 years can continue to sustain them. They simply don’t believe their lousy website hurts their sales. Except that’s not true. It’s exceptionally difficult to see the business you’re missing from a crummy website—after all, you don’t see (and therefore miss) the people who never call.

Is This You?

Clearly, a terrible salesperson is easier to spot than a money-sucking website. That’s why we provide free Website Conversion Audit for businesses curious to know if their website is pulling its weight.

We’ll scrutinize your website and grade it a 0 to 100 scale based on 18 specific elements.

It’s our opinion, but trust me… if we say your site scores a 32 out of 100, you have a lot of work to do. (By the way, the average score is 32 out of 100… yikes!) We’ll also analyze your SEO and PPC rankings and grade your “website visibility.”

If you discover you’re hemorrhaging opportunities, give yourself a break.

You’re in business, and you’re going to make mistakes. Those mistakes are going to cost you money sometimes. It stinks, but it’s called life. Just don’t continue to knowingly make the same mistake—that’s just silly!

Click here now to get your Website Conversion Audit.

P.S. Since I’m on the topic of great websites, I want to remind you about MYM’s Awesome Contractor-Referral Giveaway. If you know a contractor or company that needs to “fire” their current website and replace it with one that gets REAL results, refer them to us now. You’ll win an AMAZING gift if they become the next MYM client.