Identifying Stuff That People HATE When Doing Business With You Might Be Your Best Bet To Innovate & Grow Your Business.
By Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing INNOVATION series. Some of the ideas will be specific to contractor marketing; others will not. Use these ideas to spark your imagination as you think of ways to improve your business.
Imagine being able to wave a magic wand, utter a simple “abracadabra” and get whatever you wanted. It’s everyone’s fantasy, right?
Abracadabra! A huge pile of cash!
Abracadabra! A new Ferrari!
Abracadabra! A beach house in Maui!
Here’s the funny thing: in business, magic wands actually exist, and they actually do bring you huge piles of cash.
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