“Guarantee” is scary word not just for contractors, but for any business.
Guaranteeing anything—great results, the lowest prices, etc.—puts you in a vulnerable position.
Because if you don’t deliver on your guarantee, you’re on the hook… BIG TIME.
But…
If you can actually follow through on your promise, there’s no stronger marketing statement than a guarantee.
That’s why we guarantee contractors PPC leads for two hundred dollars or less.
This is a pretty big deal. If you’ve ever dealt with a PPC company, you’ve likely experienced less-than-stellar results.
That’s because most PPC solutions just plain don’t work. I’ve talked to a ton of contractors who have been burned by PPC, so I’ve heard countless horror stories.
Not only do our PPC services work, but we guarantee they work.
Here’s how…
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- To qualify for our guarantee, you have to spend $3,000 or more in PPC Ad Spend with MYM for a minimum of three months. This is because PPC takes about three months to optimize. (Note: sometimes the minimum Ad Spend that’s required may be more than $3,000 per cycle, especially in large and more competitive areas.)
- We guarantee you’ll receive at least a 15-lead-per-month average over the three-month period, totaling at least 45 leads during those three months. This works out to a Cost Per Lead (CPL) of $200. The leads will be REAL… not clicks or calls from people who don’t need your services.
- If we generate fewer than 45 leads for you when the three-month guarantee period is up, we’ll continue funding your campaign on our own dime until we deliver the 45 leads we guaranteed.
- The actual CPL is averaged over the entire three months and often less than $200… we have clients who get as low as a $75 to $125 CPL. If your CPL is lower than $200, you pocket those surplus leads!
- To make the guarantee fair to us, we require your lost opportunity rate be less than 15 percent. If it’s more than 15 percent, the guaranteed lead cost goes up $20 for every 10 percent your lost opportunities increases.
- For instance, if your lost opportunities come in at 14 percent, your guaranteed CPL will be $200. If your lost opportunities are 22 percent, though, your guaranteed lead price CPL will be $220. If your lost opportunities rate is 50 percent, your CPL will be $260. (Ain’t math fun?)
- If your lost opportunities are 50 percent or more, we might suspend your account until the problem is fixed. This is because we are all about leads, not just clicks. If you’re losing out on leads because you aren’t answering your phone, you must address the issue to remain a client in good standing. To help you out, we provide ultra-reliable phone-answering services for clients in need.
Bottom Line: As long as you’re good at responding to leads who contact you, you don’t risk anything with our PPC.
Let me show you a recent example…
The Door Store is a window and door company in Illinois. We launched their PPC campaign on January 5th, 2016. Since then, their PPC campaign has generated 350 bonafide leads. That works out to 20 leads per month for a CPL of $162.36 (stats from 6-21-17).
And when I say “leads,” I don’t mean clicks. I don’t mean online chats inquiring about service calls. I don’t mean calls from people asking if the company repairs cracked iPhone glass. I’m talking about people who are actively looking to install new windows or doors, which is what the client does.
For more info about MYM PPC, visit our PPC page or get in touch with us. We’d be happy to put together a PPC proposal for you and analyze your current PPC efforts
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Since No-Risk PPC Lead Generation is so innovative and different than any other PPC service out there, contractors naturally have questions about it.
In a nutshell, No-Risk PPC Lead Generation lets YOU set the number of monthly leads you want. We deliver those leads at no more than $200* per lead. You pay for the leads only AFTER we supply them.
For the nitty-gritty details, read this list below of the most common questions contractors have about the program. (Or, if you’d like to speak to someone directly, email us at noriskppc@mymonline.com.)
Q: So, how is No-Risk PPC Lead Generation different from the 742 other PPC services out there?
A: We focus on LEADS, not just clicks. You tell us the amount of leads you want every week. We deliver them to you at no more than $200 per lead. You pay for the leads (and ONLY the leads) once you receive and approve them. It’s completely no risk.
Q: How do you guarantee leads for $200 or less?
A: Because we’re dang good at what we do. Unlike other PPC companies that dabble in the remodeling industry, PPC for remodelers and contractors is the ONLY PPC we do. We use special technology that allows us to determine not only the amount of PPC leads you receive, but also the exact cost per PPC lead.
Q: What if the cost per lead comes in above $200?
A: Then you pay $200 per lead, and we cover the rest. So if your cost per lead comes in at $250, we pay the extra $50 per lead. Just know that we are very good at generating high quality PPC leads for less than $200—you should expect your leads to cost about $110 to $170, depending on your market.
Q: Are the leads high quality?
A: Yes! Our clients report that the closing ratios from their PPC leads are very similar to their other lead sources.
Q: How many leads can I get from you in a month?
A: As many as are available in the market. We will give you an estimate before we start. Naturally, the bigger the market, the more leads will be available. The range varies from about 30 on the low end to as many as 500 a month for some services in some markets.
Q: What do you consider a lead?
A: Anyone who contacts you expressing interest in your service. We don’t count service calls, hang-ups, repeat callers, and telemarketing calls as leads; the person must be looking for the kind of project(s) you provide.
Q: When do I have to pay for my leads?
A: We will invoice you every two weeks for your leads, and you will pay via automatic ACH from your checking account. If there is ever a dispute over an individual lead quality, we will compensate by giving you a free lead in the next cycle.
Q: What if I don’t like the quality of the leads you send me?
A: Discuss it with us. We can possibly adjust the campaign to fix the problem. Or you can simply quit the program. Both scenarios are extremely rare, but please know that we won’t deal with folks who nitpick every single lead (sorry!).
Q: How is this different than buying leads from Angie’s List, Home Advisor, etc.?
A: These are leads that are coming from YOUR website… so you are the only person who will get the lead. You won’t have to beat 5 or 10 other contractors to the punch. Also, since the prospect went to YOUR website, they will already know who you are, and why you are the best choice to buy from.
Q: Is there a monthly management fee?
A: Yes, we charge a $1,000 a month management fee… BUT we waive the fee for the first 3 months to prove to you that our program works.
Q: What are the requirements for participating in this program?
A: 1.) You must be able to handle at least 30 leads a month, both financially- and capacity-wise. 2.) You must pay promptly. 3.) You have to be good about answering your phone—we DO count missed calls generated by PPC as leads. If you meet these three simple criteria, you’ll likely be a good fit for the program.
Q: How long is the commitment?
A: There is no commitment, but please be aware that it does take 60 to 90 days to “optimize” your campaign. That means that during the first month or two, your lead costs will be higher (still never more than $200)… and you can expect the lead cost to fall over time.
Have more questions? Great! Due diligence is a quality I like.
Send us an email at noriskppc@mymonline.com. We’d be happy to discuss No-Risk PPC Lead Generation in more detail with you.
* In some instances the Guaranteed Cost Per Lead may need to be as high as $300.00. The increase is typically rare and usually due to things such as ultra-competitive geographic areas, out of the norm competitor efforts in the pay per click services arena or extreme seasonal competition. Fortunately these max lead cost increase is usually required for large metropolitan areas, however if this increase applies you will ALWAYS be notified in the initial discussions with us regarding your individual companies situation. In other words, if an increase is required we will let you know up front before any leads are generated.
When I think of Seattle, here’s what comes to mind:
- The Seattle Seahawks
- Grunge music
- Rain
- Lots and lots of rain
Not necessarily in that order.
While the whole “it rains 24/7 in Seattle” is a myth, the city does get more precipitation than any place in the U.S. not named Portland, Oregon.
Here is what’s not a myth, though…
When the raindrops fall, gutter sales spike.
So when one of our gutter clients with locations in Seattle AND Portland needed a PPC campaign, we needed to find a way to take advantage of increased consumer interest in gutters that comes with rainy days.
Our PPC team put on their thinking caps… and it didn’t take long for them to concoct a brilliant solution: automate the client’s PPC spend based on the weather.
To do this, we linked the algorithm of the local weather channel app to our client’s PPC campaign. We set the parameters for the bidding, so the client’s campaign would automatically adjust those amounts based on the weather.
The result: Whether it rains at 2:47pm on a Tuesday or 4:21am on a Sunday, our system knows it and automatically increases the client’s PPC bid.
This allows the client to stay at #1 in the ad rankings and makes it impossible for other companies to outbid them.
Check. Mate.
And we’re just getting warmed up with this new innovation.
During the next cycle, we’ll research exactly how MUCH rain triggers more website traffic and conversions. Then we’ll fine-tune the weather parameters accordingly.
Once we perfect the system, our client should have a monopoly on the frequent rainy-day gutter-sale surges Seattle and Portland experience.
This is the kind of cutting-edge problem solving you get only with MYM PPC.
Here’s what else you get with MYM that you won’t with just about anyone else:
- Tracking of how many LEADS… not just clicks… you get
- Recording your phone call conversations to see how well—or poorly—the people answering your phones are setting appointments (and advice for how to improve)
- Transcriptions of all your website chats
- Exhaustive weekly reporting on every single detail of your PPC campaign
- A guaranteed Cost Per Lead of $200
Trust me… PPC competition is so fierce these days that you NEED these kinds of innovations to maximize your results.
Best of all? Our prices are in line with—or even less than—the PPC guys who DON’T offer all of this awesome stuff.
Click right here for more info on our PPC Services.
And if you want to see how your current PPC campaign is performing, sign up for a free Lead Generation Audit. We’ll provide you with a detailed report on how your PPC campaign (and SEO) is performing for you, as well as ironclad ways to boost results.
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