What Sasquatch, Dolly Parton, And My Brother-In-Law Jared
Can Teach You About Getting Referrals
My brother-in-law Jared is a big dude. Like Grizzly bear big. Like lumberjack big. Pretty much like Sasquatch big. Big enough that he calls me “Tiny” even though I’m a fairly average 6 foot tall, 180 pounds.
So I was a bit surprised when Jared improbably announced he was going to begin training to run a half marathon… and asked if I wanted to join him. That’s how I found myself with him on an early July morning sweating out what was supposed to be an easy 40 minute jog. Afterwards, when I asked Jared how it went, he said he felt great—except he felt a shin splint coming on, which he blamed on not having the right shoes.
In business, this is the perfect setup for what you’d call “The Referral.” Sure enough, he asked, “What kind of shoes do you have? I need to get some new ones.”
He shouldn’t have asked. Can I just tell you, I love my running shoes. Nike Zoom Vomero. I found them at Academy Sports & Outdoors priced at $109 and instantly fell in love with them the moment I tried them on. They were so soft, so comfortable, so incredibly awesome; I seriously considered wearing them out of the store like a 5-year old with a new pair of Buster Browns. Okay, I did wear them out of the store.
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