This might sound harsh, but in my experience, it’s just a fact:

90% of contractors are terrible about following up on leads from Home Shows.

I’m not talking here about the appointments that were set at the Home Show. Of course, you are following through on those.

I’m talking about all the people who entered a drawing or otherwise gave you contact information without setting an appointment.

Few contractors have a system in place to reach these prospects, and even fewer offer a meaningful incentive to engage further.

If you don’t have that system, you’re leaving money on the table. Period.

So what should you do? First, whoever is calling back prospects needs to have a script to guide them on how to engage. And second, you need a specific incentive to offer the prospect.

The Triple Play Strategy works so well because it has this systematic follow-up all mapped out for you. Scripts. Marketing Materials. Incentive Gift Cards. Everything you need.

Follow the system. Multiply your leads.  Rinse.  Repeat.

If you are ready to generate a lot more business from Home Shows, now is the best time to contact us.

I’m also offering $500 off the Home Show Package this week only. Reach out to us by calling 817-416-4333 or visit our website and use the Live Chat box.

How would you like to clean-up at the next Home Show you attend?

You know, be the booth that gets more attention and vacuums up the most leads?

You can. The amount of high-quality leads and sales you generate is not random.

It has nothing to do with chance and everything to do with having a proven system and the right marketing pieces.

And the results can be astounding.

Contractors using this powerful system have reported increases in home show leads of 2 to 10 times over previous efforts.

The success of this system is based on the Triple Play Strategy, and today I’m going to lay bare the first part of the strategy.

(I’ll reveal the other two parts in future posts).

The first thing you have to bring with you to the Home Show is your business’s Identity.

Why?

Because when you don’t, you’ll get lost in what I call the ‘Sea of Sameness.’ That’s booth after booth and salesperson after salesperson saying essentially the same things.

What you need to do to stand out is have the right marketing materials that make your Identity bold and crystal clear.

So the first rule at the Home Show is to stand out and actually communicate your core Identity message with power, passion, and precision.

Over the next several blog posts, I’m going to reveal more and more about why the Triple Play Strategy is so effective.

Stay tuned.

If you want to jump ahead, you can read more about our home show package right here.

I’m also offering $500 off the Home Show Package this week only. Reach out to us by calling 817-416-4333 or chat with us on our website.

That’s all for now, check my next post for more Home Show success secrets.