Feast your eyes on this beauty above.

She’s a Prime Black Angus Ribeye. Cooked medium rare (just how I like it), so you get that perfectly rich and juicy flavor.

But here’s the thing…

While I love me some steak, I’m not going to shove the whole 12-ounce cut down my gullet at once.

Instead, I’m going to cut it into small hunks to savor every tender bite. And I’m sure you’re the same way.

It’s a lot like offering your customers financing.

Just like how I’m craving that beautiful cut of beef in the photo, your customers are craving a home improvement project.

They want it. Desperately.

What they don’t want, though, is to swallow the entire cost of the project at once.

I don’t care if you’re remodeling for Richie Rich’s uncle. And it doesn’t matter if your customers have cash to spare in their bank accounts.

The fact is, paying for the full cost of a project at once is hard for EVERYONE to stomach. (Have you read my story about how taking my six kids to the dentist cost me $8,214.70?  I had the money, but I sure as heck didn’t want to part with all of it at once.)

So, why not offer your customers the option to pay in small, bite-sized monthly chunks?

Because when you do, here is what’s going to happen:

• You’re going to close more jobs.
• You’re going to close jobs more quickly.
• Your customers will spend MORE on your services.
• Your business will boom.

But here’s the rub… you can’t do this with just any financing company.

A lot of them take way too long to approve your customers, require unrealistically high credit scores, and rob you blind with fees.

That’s why financing through the GreenSky® Program* is the only way to go.

Just like MYM, the GreenSky Program is dedicated to the home improvement industry.

As a result, the GreenSky Program has over 11,000 merchants and 500,000 consumer loans across a wide range of categories, including interior remodeling, exterior remodeling, roofing, and HVAC.

Seriously, the GreenSky Program has eliminated literally every problem that contractors have with financing.

Long approval processes? Gone.

Delayed payments? Gone.

Messy paperwork? Gone.

Here is what’s left:

• 5-second decisions: Your customer applies via website, phone, or the mobile app and receives a credit decision in as little as five seconds.
• Get paid in one day: You receive up to 20% to 50% upfront funding in your bank account within one business day of customer approval.
• No paperwork: No need to fill out stacks of annoying, cumbersome paperwork—everything is done digitally (and securely backed up).
• Upsell like a champ: The GreenSky Program offers high credit limits and may approve for higher than the requested credit limit. This makes it incredibly easy to upsell on projects your customers finance.
• No enrollment fee: Unlike other programs, the GreenSky Program does NOT nickel and dime you. There’s no enrollment fee and just a small, painless fee per transaction. You’ve earned the money—you deserve to keep it.

If you aren’t using the GreenSky Program for financing, you’re losing out on hundreds of thousands of dollars in sales. Period.

To prove it, in the next post I’ll show you just how easy it is to upsell and close more jobs when you incorporate the GreenSky Program into your business.

If you’re interested in finding out more about how the GreenSky Program can help you wildly increase profits, visit the MYM GreenSky Trusted Partner page.

Bon appétit.

P.S. The most expensive steak in the world is the A5 Kobe Strip Steak. It costs $350 (tax not included) for 12 ounces, and you can only get it at Old Homestead Steakhouse in New York City. The reviews say the steak is the best thing you’ll ever taste in your life. When you offer the GreenSky Program’s financing to your customers and dramatically increase your revenue, affording this streak will be like buying off the Dollar Menu at McDonald’s.

* All financing is subject to credit approval and credit qualification.  Financing for GreenSky® consumer credit programs is provided by federally insured, federal and state-chartered financial institutions without regard to race, color, religion, national origin, sex or familial status.
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A contractor with a weak website is like Jeff Gordon racing the Daytona 500 on foot, or Tiger Woods golfing with a baseball bat.

In other words…

You could be the “best of the best”… but if you don’t have the right equipment, you’ll fail more quickly and miserably than Serena Williams playing Wimbledon with a kitchen spatula.

Bottom line…

Tiger Woods NEEDS his golf clubs to succeed.

Jeff Gordon NEEDS his race car to succeed.

Serena Williams NEEDS her tennis racket to succeed.

And a good contractor NEEDS a powerful and persuasive website to succeed.

Otherwise, it’s “game over.”

Just ask Arbor Insulation.

They are one of our newer clients, and they specialize in (you guessed it) insulation and home sealing.

The company is owned by an MYM client who had us to create a website for their remodeling business. The client liked working with us so much on their remodeling website that they had us redo their website for Arbor Insulation.

The client wanted to ditch their old website for a few reasons:

1. It didn’t rank well in search engines.
2. It wasn’t getting enough leads (see #1).
3. The client thought it felt “stale.”

Here’s a look at Arbor Insulation’s old homepage (click “Show Images” in your email browser if pictures don’t appear):

Arbor Insulation Homepage Before

Even though Arbor Insulation is an amazing company, they didn’t have the right “equipment” (i.e., website) to contend with their competitors online.

The big problem with the website was that it didn’t answer the burning questions in prospects’ minds… namely, “Why are you better?” and “Why, exactly, should I choose to spend my hard-earned money on YOU?”

Instead, Arbor’s old site followed a familiar pattern with contractor websites: It made big claims without providing evidence to back them up. (Example: “We offer the best in building envelope solutions.” Okay… how?)

Fortunately, the client was savvy enough to realize they needed a serious upgrade… and that MYM was the company that could provide it.

When we created Arbor’s new website, we made sure to put what makes them special front and center—AND provide specifics on WHY they are better.
Here’s a look…

Arbor Insulation Homepage After 

Arbor Insulation After Homepage Photo #2

Arbor Insulation After Homepage Photo #3

Arbor Insulation After Homepage Photo #4

In addition to a more modern design, Arbor Insulation’s new website exudes a powerful, PRECISE Identity.

It doesn’t just say, “We’re better.”

It says, “We’re freaking flat-out awesome, and here is EXACTLY why.”

And that’s just the homepage. Visit Arbor Insulation’s full website, and you’ll see this theme run throughout every section of the site.

We launched Arbor Insulation’s website on April 6th, so it’s too early to provide you with SEO stats (SEO takes months to get results). But I’ll keep you updated when our intensive SEO efforts start to bear sweet, succulent fruit.

In the meantime, click here to hook yourself up with our free Internet Lead Generation Audit.

When you do, you get $4,500 worth of expert marketing services and guidance… for the sum total of $0.00.

Here is some of what’s included:

• Identity Discovery Session — What makes your company unique, different and better?
• Website Visibility Audit — Why isn’t your website getting the traffic it should?
• Website Conversion Audit — Why is your site failing to convert lookers into buyers?

We provide concrete answers to these complex questions. Then we show you exactly how to fix your problems.

Click here now for more info and to claim your free Internet Lead Generation Audit.

P.S. Your customers don’t want financing, right? Financing is confusing, right? Financing takes too much money out of your pocket, right?

Wrong, wrong, and WRONG.

Tomorrow, I’ll tell you why financing is ESSENTIAL for contractors, and share with you the company that is revolutionizing financing for remodelers. With this company in your corner, you’ll land more jobs, close at higher prices, and spike your bottom-line profits—BIG TIME.

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Some of the most common reasons contractors tell me they don’t offer financing is…

• My customers don’t need or ask for it
• It’s too complicated
• It costs me money

Sorry, but all those “reasons” are big, steamy piles of… you know.

Let me squash each of these lame objections like the annoying little bugs they are.

Objection #1: “My Customers Don’t Need/Ask For Financing.”

Just because your customers don’t ask for financing doesn’t mean they don’t want it.

I mean, how is this even a real reason? What homeowner WOULDN’T want multiple options to pay for their project?

Even if some of your customers don’t want financing, so what? While THAT customer may not want financing, I guarantee some of your customers would jump at the chance for low monthly payments instead of footing the entire bill when the project is done.

But if you don’t offer, you’ll never know. And you’ll never reap the HUGE financial benefits financing provides (more on that in a second).

Objection #2: “Financing Is Too Complicated.”

I get this one. A lot of finance companies make the process a pain with loads of paperwork, restrictions, delayed payments, and an agonizingly long approval process.

Here’s what I say about those financing companies: Forget them. All of them. Your life is complicated enough. You don’t need one more thing to worry about.

That’s why I throw all of my support behind the GreenSky® Program.*

The folks at the GreenSky® Program saw contractors were having a heck of a time with other financing companies. So they simplified the entire process and made it ridiculously easy (and lucrative).

No cumbersome paperwork—everything is done digitally. No waiting—your customers get approved in seconds, and you get money in your account the next day. No dealing with ornery, unhelpful service reps—your account is managed by friendly, helpful experts.

Yeah, financing can be complicated. But financing with the GreenSky Program is not.

Objection #3: “Financing Costs Me Money.”

I already covered this in an earlier post, but it bears repeating. Offering payment options to your customers can and WILL increase your revenue.

Studies show that people spend more when they can pay in monthly installments. And the better the financing terms, the more they’ll spend. This allows you to effortlessly upsell on every financed project and substantially increase your revenue.

It’s simple math: The small fees you pay for financing are a drop in the bucket to how much more money you’ll be earning.

If You Already Offer Financing…

If you already offer financing and are reading this anyway (you rebel!), switching to the GreenSky Program is essential to not only closing more jobs, but also closing them at higher prices.

Here’s why I can confidently say—without even knowing who your finance provider is—that you’ll attain better results with the GreenSky Program:

• Decisions in seconds: After your customer applies via website, phone, or the mobile app, they receive a credit decision within seconds.
• Get paid within 24 hours: You can get 20% up to 50% upfront funding within one business day. (Good luck finding another company that does this.)
• No paperwork: No need to fill out stacks of annoying, cumbersome paperwork—everything is done digitally (and safely backed up).
• No nickel and diming: Unlike other companies, the GreenSky Program requires no enrollment fee and charges only a nominal fee per transaction. The money goes where it should—in your pocket!
• Leading finance provider in home improvement: The GreenSky Program has over 11,000 merchants and 500,000 consumer loans across a wide range of categories, including interior remodeling, exterior remodeling, roofing, and HVAC.

This all adds up to an experience where both you and your customer can focus on the job, not the financing.

Win-win.

For more info on the business-boosting benefits of the GreenSky Program, visit the official MYM GreenSky page.

You can thank me later. 😉

P.S. GreenSky has happily agreed to “roll out the red carpet” for MYM readers. When you fill out the form on the MYM GreenSky page, you’ll get exclusive benefits like…

• Dedicated account management by your own personal GreenSky representative
• Daily reporting to identify how to get most value from your accounts
• Detail-level finance sales training and program launch training
• New employee training
• Educational opportunities at NARI events and access to ongoing GreenSky research

But you only get this royal treatment when you contact the GreenSky Program through the form on this page. So get to it!

*All financing is subject to credit approval and credit qualification.  Financing for GreenSky® consumer credit programs is provided by federally insured, federal and state-chartered financial institutions without regard to race, color, religion, national origin, sex or familial status.

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