Let’s talk about Kim Kardashian.
I mean, what’s a more relatable topic for an email-subscriber list mostly made up of contractors?
But hear me out.
Because while she seems dumb—and a person you probably have ZERO in common with—Kim Kardashian is actually a covert marketing genius who knows 100x more about effective branding than just about anyone.
And she may well be one of your best resources to model your marketing efforts after.
(cue Apocalypse)
Think about it. Not many people are as wealthy, successful, and well-known as good ol’ Kim K. Her brand is famous throughout the world. And according to Forbes, she has a net worth of $149 million.
How do you think that happened?
Yeah, she’s essentially famous for being famous. But to maintain that reputation and stay in the limelight, she’s had to flex some major marketing muscle.
Here are Kim Kardashian’s four ultra-effective marketing secrets… Secrets you can crib and utilize in your contractor marketing.
1 – She Knows Her Audience
A lot of people loathe Kim Kardashian. And she is A-OK with that.
She understands that to be successful, you can’t please everyone.
You have to focus on YOUR market… even if that means alienating other groups of people.
And you know what?
Who cares if you’re alienating a segment of the population? These are the people who would never buy from you anyway.
No harm, no foul.
If you’re a high-end home builder who won’t accept a project under $100K, you don’t want someone contacting you about a $30K kitchen remodel.
If you’re a contractor who likes to take his time to ensure everything is perfect, you don’t want people calling who need a project, like, yesterday.
Yeah, Kim Kardashian’s book comprised completely of selfies might seem like the world’s biggest waste of trees… to YOU. But her audience ate it up, and the “book” made millions of dollars.
So don’t be afraid to craft a marketing message that may filter out a segment of the population you don’t want anyway.
Kim K’s Marketing Lesson: Having an ultra-specific message geared toward a specific group of people is how you get that specific group of people to buy from you. So market to YOUR target audience.
2 – She Gets Attention
Kim Kardashian is virtuoso at getting attention. She’s made it an art form.
Whether she’s marrying Kanye West or “breaking the internet” with her butt, she knows how to make people sit up and take notice.
Let’s be clear. I’m not telling you to pose scantily clad for a photo and put it online. (Please, don’t.)
But home improvement marketing is like Attack Of The Contractor Clones…
Every contractor says the same things. Every contractor loads their marketing with platitudes. And not one of these contractors stands out.
That’s why a powerful, passionate, attention-grabbing identity is THE key to marketing success.
Kim K’s Marketing Lesson: Getting noticed is 90% of the battle. Create marketing that stops people in their tracks and forces them to pay attention to you. (For more info on how to do that, watch my webinar, Identity: How To Really Stand Out From The Crowd.)
3- She Markets Herself Constantly
Kim Kardashian treats social media like its own full-time job. Name any social media app, and you can bet she is on it.
Twitter. Instagram. Facebook. Snapchat. And probably 17 other social media apps you and I have never heard of.
This is because her target market (mostly girls and young women) are on these social media services.
As such, Kim Kardashian is constantly posting on social media, engaging with her fans and posting statuses and pictures of her life. She intersperses these types of posts with subtle sales pitches that her audience eats up.
The following three pictures are three consecutive posts by Kim Kardashian on her Instagram account:
Do you see the clever, understated marketing going on in these photos?
She creates a bond with her audience (the picture with her baby) and turns them into “warm prospects.” Then she sends out a subtle-yet-effective sales pitches that sound more like “your longtime friend Kim,” rather than “impersonal spokeswoman Kim.”
Wash, rinse, repeat.
Kim K’s Marketing Lesson: Make yourself known and create “top of mind awareness” for your company through regular advertising that REACHES your target market. Kim Kardashian’s main marketing channel is social media; yours may be something else. Whether it’s direct mail, social media, PPC, SEO, or a blend of all of these, keep hammering away to ensure your prospects know you’re out there.
4- Some Of Her Products Are Surprisingly Good
Book of selfies aside, Kim Kardashian sells some surprisingly solid merch.
She has an affordable perfume line with very good reviews. And in 2009, she co-founded a successful online shoe store that currently has an A+ with the BBB.
If you’re going to run a marketing campaign that grabs attention, puts all eyes on you, and gets people to buy from you, you have to produce quality. Period.
If you sell windows, you better install the most efficient, durable, and beautiful windows on the market. If you remodel kitchens, you better produce projects that dazzle every single one of your customers. And so on.
Otherwise, you’ll rapidly get chewed up, spit out, and hauled away with the trash in the court of public opinion.
Kim K’s Marketing Lesson: If you’re going to talk the talk, you better be sure your services walk the walk.
Get Paid Like Kim K Today…
Follow Kim Kardashian’s marketing master plan (there’s something I never thought I’d say), and watch the riches roll in.
Or…
Have MYM create stunningly effective, profit-producing marketing FOR you. We provide turnkey marketing solutions for contractors who crave results.
Reach out to us by calling 817-416-4333, or visit our website and use the Live Chat box.
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Way back on December 12th, 2016, I predicted the following:
- The Golden State Warriors would go 68-14 during the NBA’s regular season
- The Golden State Warriors would win the 2016-2017 NBA Championship
I need to start my own psychic hotline…
The Warriors went 67-15 during the regular season and won the championship.
I was literally one game off in my prediction.
“Yeah, yeah, Rich. You predicted an NBA Super Team would have a great record and win the championship… so what?”
I hear you.
But I’m not sending you this email just to brag about my sports-prediction powers.
I’m writing this to you as a reminder that you can create a marketing Super Squad. One that is the equivalent of this year’s unstoppable Golden State Warriors.
How?
By “drafting” MYM to your team.
When you team up with MYM, it’s like adding Kevin Durant to your already elite squad.
Together, we become a marketing juggernaut, bulldozing the competition by 40 points per game.
Why? Because we provide total marketing solutions for contractors like you:
- Branding
- Website Development
- Copywriting
- SEO
- PPC
- Online Reputation Management
- Media Buying (TV & Radio) And Commercial Creation
- Past & Current Customer Marketing
- Proximity Marketing
- Home Show Marketing
- New Mover Marketing
- And a lot more
Not only do we fulfill all of your marketing needs, but we also do it with MVP-level talent.
The MYM team is the marketing equivalent of this season’s Golden State Warriors: We’ve got All-Stars galore.
Check out what it’s like teaming up with MYM.
With MYM on your squad, your success is as sure as Kevin Durant sinking a game winner during crunch time.
P.S. Way-too-early prediction: The Warriors go 70-12 during the 2017-2018 regular season and win the championship again next year. Bank on it!
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Here is a list of some of MYM’s most recently completed contractor websites:
Explore these great websites. Then read this blog post about underperforming contractor websites. Then ask yourself if it’s time for YOU to update, overhaul, or even ditch your current website.
I get it…
The decision to change your website can be hard.
You’ve poured a ton of effort and money into it.
You feel like your pride is on the line.
As if you’ve somehow “failed” by admitting your website isn’t pulling its weight.
But if your website is not getting results (traffic, leads, appointments)… what choice do you have, really?
Remember: The first step to fixing a problem is to admit you have one.
So swallow your pride if your website is a money pit. Say to yourself, “What I have is NOT working, and it’s costing me money. I need to resolve this ASAP.”
When you do, you’ll feel liberated. And you’ll have taken the first step to turning your prospect-repelling, money-hemorrhaging website into a profit-producing cash magnet.
If you need help deciding whether you need a new website, that’s what our Lead Generation Audit is for.
We’ll rigorously analyze your website for visibility, conversion power, and a LOT more.
It’s $4,500 worth of services… for the grand total of $0.00.
P.S. We have quite a few websites launching soon. I’ll keep you posted because some of them are COMPLETELY different than anything you’ve ever seen from MYM.
We’ve recently improved our website-design process to offer our clients MUCH more flexibility and choice. You’re going to see some truly amazing websites in the near future.
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“To me, it’s mafia. To me it’s a racket. To me, it’s extortion.
To you guys, it’s Yelp.”
This quote comes from an Italian restaurant owner in an upcoming documentary called Billion Dollar Bully.
The documentary is about Yelp’s shady business practices by manipulating and removing reviews for businesses that don’t advertise with them.
Here is a trailer:
MYM has a client that could be “Exhibit A” for this documentary.
On 2/13/17, I told you about an MYM client who stopped advertising with Yelp, only to mysteriously hemorrhage their five-star reviews on Yelp immediately after.
At that time, they had lost 85 five-star reviews since 1/1/17 (from 648 to 563).
As of today, 6/8/17, they are down to… get ready for this…
81 five-star Yelp reviews.
EIGHTY-ONE.
Yep… Yelp “filtered” (a.k.a. deleted) 482 of this contractor’s five-star reviews in just four months. All because the contractor stopped paying Yelp for advertising.
This, in spite of adding OVER 100 NEW 5-Star Reviews since January 1st…
They SHOULD have been up to about 750 right now.
Instead, they sit at an abysmal 81.
It could be even worse by now—Yelp is still actively removing 5-star reviews at the alarming rate of 1 or 2 per day. Click here to check and see for yourself.
And oh by the way… they still have FIFTY (50) 1-star reviews… THE EXACT SAME NUMBER THEY HAD January 1.
Go figure.
The Italian restaurant owner is right: Yelp is the internet mafia. If you don’t pay, your five-star reviews go away.
Billion Dollar Bully proves that Yelp extorting business owners is nothing new. But I’m bringing up this issue again to show you how widespread the problem is and tell you to use EXTREME caution with Yelp.
If possible, don’t rely on Yelp as your primary (or secondary or tertiary) review source. Because it probably won’t end well for you.
Instead, stick to accumulating reviews on places like Google, Facebook, HomeAdvisor, Yellow Pages, and local review websites. (Basically, any review website that DOESN’T have a documentary dishing dirt about how terrible it is.)
Our Online Reputation Management (ORM) can help you.
With MYM ORM, increasing your positive online reviews on LEGITIMATE review websites—and improving your online reputation overall—is easy.
Here are three major benefits of MYM’s Online Reputation Management:
- New Review Soliciting – We shrewdly and respectfully email your customer list that you provide us and direct them to leave you a review.
- Subpar Review Interception – If a customer leaves you less than a 3-star review (This number is customizable), it gives them a quick pop up that says, “Hey! Sorry to hear you had a bad experience. We want to make it right. Please call us.” This gives you the chance to take that 2- or 3-star review, and turn it into a 5-star review.
- Brand Monitoring – You’ll be alerted every time a new review is published about your company. This is not limited to reviews we generate through the reviews process, but any review across 100+ websites. This makes it easy for you to respond to negative and positive reviews quickly. (To learn how to respond to online reviews, read my last blog post.)
Click here to find out more about MYM’s Online Reputation Management. Also be sure to use the free Review Scanner at the top of the page to generate an instant reputation report of your business.
P.S. If you want to learn more about Billion Dollar Bully, visit its Kickstarter page. MYM is in no way affiliated with this documentary; we simply respect the heck out of David standing up to Goliath.
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