Posted by Rich Harshaw on May 19, 2015.
Post Category: Client Success.
This Case Study About A Video Game Manufacturer Will Blow Your Mind. Read It Now.
The Client Had No Idea They Were Sitting On A Goldmine.
How To Turn The Seemingly Ordinary Into The Greatest Thing Ever.
By Rich Harshaw
The year was 1997 and I was less than 3 years into my career as a marketing guru.
Actually, guru status was the farthest thing from my mind. My main objective was to extend my winning streak with this client, Dynamo, Ltd. This was way before I got into construction marketing.
The company manufactured coin-operated amusements… stuff like pool tables, air hockey machines, foosball tables, and so forth.
Earlier in the year, I had hit a homerun for them with a product called “Top Brass Pool.” I had created an advertising campaign that very effectively convinced the owners of bars, bowling alleys, restaurants, and yes, even gentlemen’s clubs… that they could make more money from their pool tables by upgrading from the traditional green felt and wood colored pool table (50 cents per play) to the much fancier blue felt and black laminate version ($1.00 per play).
When truckload-sized orders started pouring in, my client was thrilled—they had been literally on the brink of bankruptcy 7 months earlier when they hired me. Now they were flush with cash—but also overflowing with great expectations.
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Posted by Rich Harshaw on April 14, 2015.
Post Category: Client Success.
It May Be A Little Unnerving To Stand In Front of a 10-Foot Tall Picture Of Your Face...
How A Portland Remodeler Fared 90% Better At This Year’s Home Show:
A Few Minor Adjustments Made All The Difference In The World.
By Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.
At the end of the day, bigger really is better.
And more is better than less.
At least when it comes to home shows, it is.
You may recall hearing about how our client Don Isaacson (a.k.a., the “Persnickety Remodeler”) who turned his home improvement website into a cash-printing machine in a previous blog post. Or you may have heard me talk about him on one of the webinars I’ve done.
So he went to the home show last year and had a good, solid response. Got a lot of home improvement leads, set lots of jobs, made good money.
But this year he wanted to do better. As he thought about what the negatives were from last year’s show, he felt like he simply didn’t have enough room to showcase everything. After all, ten linear feet is not very much room to cram a ten-foot backdrop, a couple of pop-ups, and all of your promotional materials.
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Posted by Rich Harshaw on November 6, 2014.
Post Category: Client Success.
The Website Took A Loooong Time To Finish… But It Was Worth The Wait!
The Website Took A Loooong Time To Finish… But It Was Worth The Wait!
Here’s A Good Example Of A Website That Looks Great, Oozes With Identity, And Makes Prospects Absolutely FALL IN LOVE.
By Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.
Normally, I like to get things done fast. Really fast.
I met my wife in mid-October, 1992; we were engaged on January 7th, 1993, and married on May 1st that same year. You read that right: five and a half months from “met to married.”
Then my first son was born fifty-one weeks later.
I can buy a suit in fifteen minutes. One-click shopping from Amazon with free two-day shipping is my best friend. I lease my cars because all I have to do is call my leasing guy on the phone, tell him what I want, and he delivers the vehicle to my house two days later and only requires four minutes to sign all the paperwork.
I just don’t like to mess around.
So when we launched a website for New York contractor Upscale Remodeling earlier this month—nearly three years after starting the project—you might be surprised to know that instead of anxious and antsy, I was feeling calm, cool, and collected.
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Posted by Rich Harshaw on June 30, 2014.
Post Category: Client Success.
How To Turn One Customer Into Two… Then Into Four… Then Eight… And So On….
A New Client Used A Letter I Wrote 9 Years Ago…
And Referrals Started Pouring In.
Here’s The Letter… And An Explanation Of Why It Works.
Written by Rich Harshaw.
Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.
I’d never seen the guy before. I didn’t recognize his name or his company’s name. I wasn’t even sure what the heck he was talking about.
Yet he excitedly walked up to me before a seminar in Denver recently and announced that, thanks to me, he had gotten more referrals in the last three weeks than he had in his previous thirty years.
Who are you, again?
Turns out his name is Mike Liverant, and unbeknownst to me, he was actually already a client of mine. He had signed on with us just a scant four weeks before the seminar, and apparently one of my Senior Consultants had helped him write some letter that was getting him referrals like nobody’s business. He was so excited that he was having a hard time telling the story in an intelligible way. Since the seminar was about to begin, I told him I’d talk to him later.
At the end of the day, he produced the letter. It was printed out on an ink-jet printer and didn’t look particularly “professional.” I started reading the letter, and I instantly recognized the letter. I had written it myself some nine years earlier as part of a referral package that I developed for my clients.
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