Posted by Rich Harshaw on July 8, 2016.
One of the best movies ever made—and this is an undisputed fact—is Rain Man.
You know the flick: Dustin Hoffman plays the titular autistic math genius and Tom Cruise plays his opportunistic brother. Cruise’s character takes Hoffman’s to Las Vegas to count cards and clean out the casinos.
If you have even a passing interest in gambling, you know that card counting is a HUGE no-no in Vegas. It’s not illegal, but casinos don’t like when their prey—excuse me, “customers”—have any sort of upper hand over the house.
In Rain Man, a casino finds out about Tom Cruise’s scheme and has some goons kick the snot out of him in a back alley. In real life, you’d probably just be banned from the building (at least, I hope that’s all).
The truth, though, is that while card counting is frowned upon, it’s a 100% surefire method to clean up in Vegas.
Want to know a 100% surefire (and completely kosher way that won’t get you beaten up) method to clean up with PPC? Put MYM in charge of your campaign.
The guy who runs our PPC division is the Rain Man of pay-per-click. He’s a wizard with PPC numbers—so much so he often bores me to tears with his endless talk about impression share percentages, click-thru rates, and other nerd stats.
I guess you can say I’m Tom Cruise in this scenario (except better looking). The difference is I don’t use my Rain Man’s special ability solely for my own personal gain… I harness his otherworldly PPC powers for the benefit of our clients.
Here’s an example…
Our PPC Rain Man is currently helping a client called Home Masters clean house in Las Vegas. We launched the client’s PPC campaign on December 13th, 2015. Since then, they’ve generated 118 PPC leads. One hundred and eighteen.
It took the standard three months to fully optimize the client’s campaign. But once we did, well… the results speak for themselves.
For example, during Cycle 6 (5/14/16 to 6/16/16), Home Masters’ PPC campaign generated 33 leads at a cost per lead of only $150.25. What’s even more amazing is that from June 6/5/16 to 6/11/16 in that cycle, the company’s campaign brought in 12 leads for $85.57 per lead.
Think about that: Fresh, high-quality leads for 85 bucks a pop. Eighty-five dollars can’t even buy a few bags of groceries anymore. And it’s, what, a third of the cost of one of your kid’s college textbooks?
But low-cost, high-quality leads like these are possible when you have the PPC Rain Man helping your campaign. No gambling, chance, or luck involved. As long as you follow a few extremely simple requirements (click here for info), we guarantee it will make you money.
Want to know if your website is getting enough eyeballs and producing leads? Let us perform a Website Visibility Audit. We’ll tell you exactly where you’re ranking on Google, Bing, and Yahoo. And if you have an active PPC campaign, we’ll put it under the microscope to see if it’s bringing in business—or hemorrhaging cash.
Get started by clicking here.
Thanks!
-Rich
P.S. In the next day or two, I’ll tell you how we painstakingly overhauled every square inch of a client’s SEO efforts in one week. From updating the keywords to improving the nerd coding to posting 60-plus blog articles that search engines go gaga over, we gave this client’s SEO “the works” in just seven days. Stay tuned.
Posted by Rich Harshaw on July 8, 2016.
In my 20+ years in marketing, I’ve developed an eagle eye for spotting bogus get-rich-quick schemes and gimmicky products that are 100% hype, 0% results.
And trust me—this kind of crap makes up most of the industry.
So when I come across a rare marketing solution that delivers on its promises and actually WORKS, I feel it’s my God-given duty to share it with others.
That’s exactly why I’m emailing you today. I recently came across a fantastic, ultra-effective marketing tool made specifically for contractors.
No joke—this is a complete game-changer if you’re looking to land more jobs… and higher-paying ones at that.
It’s called Renoworks Pro, and it’s a design and presentation software that is massively improving contractor close rates during estimates.
Believe me, this baby has the selling power of Zig Ziglar, Billy Mays, and David Ogilvy combined. It’s literally made contractors millions of dollars they wouldn’t have made otherwise.
Here’s how Renoworks Pro works:
- Design: During an estimate, you take a photo of the project area and upload it to the Renoworks Pro program. You then apply product choices directly to the picture from over 250 manufacturer catalogs.
- Show: You blow away homeowners with a stunning presentation of how their home will look before the project starts. You review different materials and options in real time, so they get exactly what they want.
- Close: You build trust with customers, get them excited, and put them in a buying mood. They’ll not only be much more likely to say yes… they’ll also be much more likely to spend MORE.
Renoworks Pro (upper right) creates stunningly realistic and accurate renderings.
Here’s proof of how powerful Renoworks Pro is…
Mike Damora has been using the program since 2008. It’s been an indispensable tool on every estimate since then, and it’s why he sells projects at a 128% higher price than the national average.
“The national average for a window job is $8,800. My average is $20,000,” Mike says. “And while the national average for a siding job is $12,000 to $14,000, mine is $30,000.”
Renoworks Pro makes upselling a whole lot easier for Mike.
For example, he recently went a prospect’s home to provide an estimate for a whole-home remodel. As Mike always does, he designed the project on Renoworks Pro during the quote. He showed the prospect what the project would look like with stone.
The homeowner was blown away. He LOVED the stone. He had to have it, no matter the price.
Bam! Immediate upsell to the tune of thousands of dollars.
And this kind of result is common for contractors who use Renoworks Pro. Take a look at these testimonials for cold, hard proof.
I’m telling you, this program is going to have potential customers positively clamoring to do business with you. It can totally change your business.
If you want to know more about Renoworks Pro, give the company a call at (877) 980-3880 or visit www.renoworkspro.com.
Mention that MYM sent you to receive 10% off a one-year subscription, or your first month free if you open a month-to-month account (a $99 value).
Happy marketing!
-Rich
P.S. Don’t worry—you don’t have to be an egghead or a “techie” to use Renoworks Pro. Your depth of computer knowledge could be limited to knowing how to check email, and you’ll still master the program within a week. I’m by no means a computer nerd, and I got the hang of the program in a couple days. It’s a piece of cake.
Posted by Rich Harshaw on June 1, 2016.
Post Category: Client Success.
Really, how much of a difference is there between ranking #3 on Google and ranking #1?
As long as you’re in those top few search results, it can’t be THAT drastic, right?
Actually, it is. To the tune of potentially millions of dollars.
That’s what one of our clients in the Dallas area, Clarity Windows, found out this past month when we took them to #1 on Google.
For months, they’d been stuck in the #3 spot for a particularly competitive keyword.
That’s a pretty good place to be in such a hyper-competitive market. But they wanted to climb to the top of Google Mountain and plant their flag in that #1 spot.
And we made it happen.
Before I tell you the details, let me throw out some stats to show you just how big a deal being #1 is.
The first five organic search results on Google’s results page get an astounding 76% of the traffic share. Here’s the breakdown of the average traffic share for each spot:
5.) 6.1%
4.) 8.1%
3.) 11.4%
2.) 17.6%
1.) 32.5% (!!!)
As you can see, the difference between being #3 and #1 is almost three times the amount of traffic.
Pretty incredible for moving three short inches up the results page. Three times the traffic means a whole lot more leads… and a whole lot more money in your bank account.
Now that you know why #1 is a huge deal, let’s dive back into the story…
Through a combination of creating geographic-specific content, performing behind-the-scenes “nerd” coding, and other SEO-boosting strategies, we helped Clarity Windows finally break through to #1.
And the results have been absolutely phenomenal.
Clarity Windows’ website contact form alone is now pulling 30+ leads per month.
Take a look…
Snapshot of Clarity Windows’ contact-form leads from 5/1 to 5/19.
And these aren’t measly four-window jobs, either. Some of these leads are gargantuan, ultra-lucrative 20-window projects for prospects who want them, like, yesterday.
See for yourself—here’s one of the lead-form transcripts:
“I am interested in new windows. We have about 25 and some are Mulled 4 window units. We live in [city name removed] and are hoping to start the install process within a couple weeks. We have one room with 8 windows over the garage that is impossible to cool and we’re thinking that is primarily due to the windows.”
Here’s another:
“Would like to get an estimate to replace around 20 windows.”
Here’s one more:
“I’m ready for an estimate on 19 windows for my home. The house is 2 stories with both double hung and slide windows.”
Look at that last transcript again. The prospect says “I’m ready for an estimate.”
Not “I’m considering an estimate.”
Not “How are your prices?”
This prospect is ready to pull the trigger RIGHT. NOW.
Making money from SEO doesn’t get any easier than that, folks.
How is Clarity Windows converting so many hungry, cash-in-hand leads? Because we built them a powerful, persuasive website…
Clarity Windows’ homepage (above fold).
Make no mistake…
Being #1 on Google WILL drive quality traffic to your website. But if the message on your website packs the power of a wet noodle, those hot-and-ready prospects will click away within five seconds.
That’s why you’ve got to suck them in with a powerful, persuasive, relevant message immediately.
Do that, and those prospects will reward you with fistfuls of cash. Over and over.
If you’re not an MYM client and want to know if your website is good enough to convert search-engine traffic into leads, let us perform a lead-generation audit of your website. We’ll evaluate it for power, conversion, and visibility. Then, we’ll provide concrete recommendations for making it better.
Posted by Rich Harshaw on May 31, 2016.
Post Category: Client Success.
I once watched my brother-in law Jared pull 42 rainbow and brown trout out of the Mountain Fork River in SE Oklahoma in an hour with a fly rod.
That’s one fish every 86 seconds.
A few minutes into doing it, other fisherman—who were having far less luck—started to notice.
Then they started to congregate. Then they started to crowd him out. He finally quit after an hour because he was getting overrun.
Funny thing, none of them were catching nearly as many fish. A lot of them weren’t catching ANY fish at all.
In the exact same spot.
On a related note (sort of), did you know 65% of remodeling contractors don’t use PPC?
Here are the main reasons why:
- They got crappy results when they tried it in the past.
- They think PPC leads are low quality.
- They think it costs too much.
In other words, they think it’s a giant waste of time.
One of our clients, Merrell Home Improvements, thought PPC was giant waste of time, too.
They had tried it in the past with another company and failed miserably. By the time we got together to build their website, they wanted nothing to do with PPC. They wouldn’t even have the conversation with us for MONTHS.
They didn’t even believe us when we told them the results were guaranteed—there is literally no way you can lose. The MAXIMUM you will pay is $200 per lead. If it goes over during the testing phase, we pay the difference out of our pocket.
Finally, reluctantly, he agreed to try.
Result: 38 leads in the first 4 weeks—at a ridiculously low cost per lead of $121.61.
That’s like 42 trout in 60 minutes ridiculous.
Check it out:
A bird’s-eye view of the detailed report we review with you after every PPC cycle.
(Don’t worry: We spell it all out for you!)
How do we get results that are so much better than everyone else?
The exact same way Jared out-fishes all those other wannabes on the banks of the river:
We are experts who know exactly what we are doing—not just jokers sitting on the side of a river somewhere praying for a nibble.
No, this is not my brother-in-law Jared. If it were, he’d be holding 42 trout, not just one.
I’ll update you on Merrell’s progress in the future… their lead counts will go up and the cost per lead will go down as the campaign optimizes.
Meanwhile, here are some things you can do:
Have a great day!
Rich
P.S. Tomorrow, I’ll show you how we took a window company in a hyper-competitive market to #1 on Google. Their website is pulling in an absurd amount of high-quality leads. Look for the details in the next email.
