When I think of Seattle, here’s what comes to mind:

1. The Seattle Seahawks
2. Grunge music
3. Rain
4. Lots and lots of rain

Not necessarily in that order.

While the whole “it rains 24/7 in Seattle” is a myth, the city does get more precipitation than any place in the U.S. not named Portland, Oregon.

Here is what’s not a myth, though…

When the raindrops fall, gutter sales spike.

So when one of our gutter clients with locations in Seattle AND Portland needed a PPC campaign, we needed to find a way to take advantage of increased consumer interest in gutters that comes with rainy days.

Our PPC team put on their thinking caps… and it didn’t take long for them to concoct a brilliant solution: automate the client’s PPC spend based on the weather.

To do this, we linked the algorithm of the local weather channel app to our client’s PPC campaign. We set the parameters for the bidding, so the client’s campaign would automatically adjust those amounts based on the weather.

The result: Whether it rains at 2:47pm on a Tuesday or 4:21am on a Sunday, our system knows it and automatically increases the client’s PPC bid.

This allows the client to stay at #1 in the ad rankings and makes it impossible for other companies to outbid them.

Check. Mate.

And we’re just getting warmed up with this new innovation.

During the next cycle, we’ll research exactly how MUCH rain triggers more website traffic and conversions. Then we’ll fine-tune the weather parameters accordingly.

Once we perfect the system, our client should have a monopoly on the frequent rainy-day gutter-sale surges Seattle and Portland experience.

This is the kind of cutting-edge problem solving you get only with MYM PPC.

Here’s what else you get with MYM that you won’t with just about anyone else:

• Tracking of how many LEADS… not just clicks… you get
• Recording your phone call conversations to see how well—or poorly—the people answering your phones are setting appointments (and advice for how to improve)
• Transcriptions of all your website chats
• Exhaustive weekly reporting on every single detail of your PPC campaign
• A guaranteed Cost Per Lead of $200

Trust me… PPC competition is so fierce these days that you NEED these kinds of innovations to maximize your results.

Best of all? Our prices are in line with—or even less than—the PPC guys who DON’T offer all of this awesome stuff.

Click right here for more info on our PPC Services.

And if you want to see how your current PPC campaign is performing, sign up for a free Lead Generation Audit. We’ll provide you with a detailed report on how your PPC campaign (and SEO) is performing for you, as well as ironclad ways to boost results.

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Believe it or not, when it comes to PPC for Remodelers (or any business, really)…

…Bidding on a competitor’s name for your PPC campaign is not only kosher, but it’s also highly effective.

That’s what one of our clients recently discovered.

Here’s the story…

This client was dead set against anything and everything PPC.

His opinion was that it cost too much, it didn’t work, organic leads were better, and all the typical stuff the chorus of PPC skeptics repeat over and over.

One day, the client calls our Digital Services Director and says his competitor is getting way more leads than he is. He wanted to know why this was, and what MYM could do about it.

One quick Google search of our client’s company name is all it took to discover the problem…

His competitor was doing PPC… and bidding on our client’s name!

When we told our client the news, smoke poured out of his ears.

He wanted to know how the heck a competitor using his company’s name against him was fair practice.

After we explained it’s 100% white hat to bid on competitors’ names—and that it’s actually common—his blood pressure came back down to ordinary human levels. That’s when he realized he had to give PPC a shot.

Here’s what happened…

We launched the client’s PPC campaign on August 9th, 2016 with a monthly spend of around $3,000.

Our first step was to stop our client from hemorrhaging internet leads to his competitor.

We bid on our client’s name in an attempt to strong-arm his competitor’s PPC ads out of our client’s staked internet turf.

And it worked.

Shortly after we launched the client’s PPC campaign, his competitor’s PPC ads disappeared when you searched our client’s name. Our client’s PPC ads took their place.

Moral of the story: While it might seem like a waste of money to bid on your own name, it’s sometimes necessary to keep YOUR leads in YOUR wheelhouse. (Plus, it’s usually cheap.)

But using PPC to “play defense” against our client’s competitor was only a small part of the plan.

After we vanquished our client’s PPC opponent, the next step was to unleash an all-out PPC onslaught to get leads… lots and lots of leads.

Mission: Stunningly Successful.

Within 60 days of launching the client’s PPC campaign, we’ve delivered him 42 juicy leads for a dirt-cheap cost of $161.13 per lead.

Here’s a look:

And guess what?

As of today, the client’s cost per lead continues to trend down, while the number of leads pouring in goes up.

Yeah… it’s safe to say this client has changed his tune about PPC.

Here’s the takeaway…

You may be a PPC “Doubting Thomas.” But I guarantee you are nowhere near as cynical as this client was before we converted him into a “True Believer” in the power of PPC for Remodelers.

Honestly, the same is true for ALL remodelers. Exterior Remodelers, Painting Contractors, Siding Installation Companies, Window Replacement Companies, Interior Remodelers, …. I could go on and on.

For us to achieve this level of PPC success for you, though, you have to listen to exactly what we say.

• When we crunch the numbers for your PPC budget and tell you how much to spend, that’s how much you should spend.
• When we tell you that you’re missing too many calls during business hours, you better have someone manning your phones to take those hot-and-ready-to-go PPC leads that call you.
• When we review your missed opportunities with you (we record your phone calls and online chats, so you can see and fix your issues), take our advice for improvement.

Follow those simple instructions, and I guarantee—yes, GUARANTEE—MYM PPC will make you money.

It has for every single one of our PPC clients who play by the MYM rulebook.

Here’s a more complete picture on  how our PPC delivers droves of cash-in-hand leads to your doorstep.

P.S. Here is a webinar I held in which I destroy everything you THINK you know about PPC, and why you’re getting screwed if you aren’t doing it the right way. She’s a long one, clocking in at 1 hour and 17 minutes. So if you only have a precious few minutes to spare, watch from 8:07 to 16:00 for a quick breakdown of why PPC is essential, and the three biggest reasons most contractors screw it up.