Watch Closing Ratios Soar and Sales Skyrocket By Shutting Down Price Objections Before They’re Ever Even Raised
If you’re a remodeling company selling on the higher end of the pricing scale, then you’re no stranger to price objections. Sometimes prospects will just tell you that they think you’re too high; other times, they make up excuses because they don’t have the guts to just tell you they think you’re too high. Either way, in the end, your frequently walk out without a sale.
In the past, the solution was to either cut your prices… or to train your salespeople better. But nobody wants to cut prices, and consumers are wary of three-hour sales pitches designed to wear them out while you educate them why you’re actually worth the extra money.
The solution for selling to today’s consumer is to deliberately and liberally utilize contractor-specific, marketing-based price conditioning. The idea is simple: to help your prospects understand what quality looks like, how you deliver it, and why they should expect to pay for it…. and to do all this BEFORE YOU EVER SET FOOT IN THE PROSPECT’S HOME. Read More
Do you participate in home shows? Then you MUST watch this awesome webinar that features a complete system for getting THREE TIMES more home improvement leads than you normally do. That’s right—triple.
The strategy is simple yet effective:
Integrate Your Identity: The first step is learning how to create Identity-based backdrops, hand-outs, and materials that clearly and unmistakably communicate your company’s selling advantages so powerfully that even casual attendees will be certain you’re the best choice in the show. You’ll learn the principles behind WHY it works, HOW to implement, and SEVERAL examples of companies that have used it and achieved huge results. You’ll in effect take the prospects “off the market” and leave your competitors scratching their heads.
Stop ‘Em In Their Tracks: The second step of the Triple Play is the SECRET WEAPON for stopping attendees in their tracks and making them WANT to talk to you. Bowls of candy, pens with your company name, and squishy balls just won’t cut it. On this webinar you will learn what the ULTIMATE tool is, how to use it, and word-for-word scripts for getting the most results. Trust me, you don’t want to miss this.
Follow-Up That Works: Finally, the third step is bullet-proof follow-up that actually works. We’ve created a masterful plan that makes people actually WANT to talk to them when you call to follow up… instead of treating you like Ebola on the phone. You could easily pick up an extra 25% to 50% more sales just by implementing this simple plan into your contractor marketing efforts. Read More
Please enjoy this video of yesterday’s unique, fun, and idea generating webinar, Guerrilla Marketing!
Please take a moment to reach out to our sponsors and thank them for bringing this kind of quality content to you: Marketsharp, Qualified Remodeler Magazine, Bathwraps by Liners Direct, Guild Quality, and Gutter Covers International. Read More
Proximity Marketing:How To Turn Every Job Into 2 or 3 More.
Pre-Positioning:How To Make Prospects Fall In Love With You… Before Your Sales Person Ever Shows Up.
Referrals:How To Get More Of Them Than Ever Before.
Watch Monopolize Your Marketplace CEO Rich Harshaw as he packs 3 NEW RULES of CONTRACTOR MARKETING topics into one compact, 80-minute webinar! These topics might LOOK like “old standbys,” but wait until you learn the NEW WAYS THAT ACTUALLY WORK!
Proximity Marketing
Why “3 postcards and pray” proximity marketing never works and never will work
9 steps of Super Robust Proximity Marketing… including step-by-step implementation
How to handle the dirty work without getting your hands dirty (thank you, Marketsharp!!)
Pre-Positioning Marketing
Why pre-positioning is absolutely critical if you want to maximize home improvement lead conversion
Why your current pre-positioning efforts are probably falling short of their potential, and how to fix them
Principles of “confirmation bias,” price conditioning, and reciprocity
Details on the 4 components of pre-positioning, and how to implement them all
Financial implications of pre-positioning including execution costs and expected returns
See samples of pre-positioning packages
Referral Generation
Why just “asking for referrals” doesn’t work… and never will work
A 3-step system that will instantly increase referrals by 50% to 100%
How to realistically build your referral business to at least a quarter of your business or more
Pros and cons of putting formal referral reward programs in place.
