Proximity Marketing: How To Turn Every Job Into 2 or 3 More.
Pre-Positioning: How To Make Prospects Fall In Love With You… Before Your Sales Person Ever Shows Up.
Referrals: How To Get More Of Them Than Ever Before.
Watch Monopolize Your Marketplace CEO Rich Harshaw as he packs 3 NEW RULES of CONTRACTOR MARKETING topics into one compact, 80-minute webinar! These topics might LOOK like “old standbys,” but wait until you learn the NEW WAYS THAT ACTUALLY WORK!
- Why “3 postcards and pray” proximity marketing never works and never will work
- 9 steps of Super Robust Proximity Marketing… including step-by-step implementation
- How to handle the dirty work without getting your hands dirty (thank you, Marketsharp!!)
- Why pre-positioning is absolutely critical if you want to maximize home improvement lead conversion
- Why your current pre-positioning efforts are probably falling short of their potential, and how to fix them
- Principles of “confirmation bias,” price conditioning, and reciprocity
- Details on the 4 components of pre-positioning, and how to implement them all
- Financial implications of pre-positioning including execution costs and expected returns
- See samples of pre-positioning packages
- Why just “asking for referrals” doesn’t work… and never will work
- A 3-step system that will instantly increase referrals by 50% to 100%
- How to realistically build your referral business to at least a quarter of your business or more
- Pros and cons of putting formal referral reward programs in place.
© 2014 – 2016, Rich Harshaw. All rights reserved.