For most PPC providers, offering something like No-Risk PPC’s $200 or less cost-per-lead (CPL) guarantee would be a death sentence.

To recap—if a No-Risk client’s CPL is higher than $200, we cover the difference.

For example: If we get you 30 leads in a month at a $253 CPL, we pay that extra $53 for every lead. So that’s $1,590 out of our pocket.

This type of guarantee would destroy other PPC companies. They would hemorrhage thousands and thousands of dollars per day. And they’d go belly-up by the end of the month.

Yet, it does the exact OPPOSITE at MYM.

Companies LOVE our PPC services. And we’re bringing new clients on so quickly that my head’s spinning faster than a Ninja food processor stuck on the high-speed setting.

What makes us different? Why would something that would be a SUREFIRE way to financial ruin for another PPC company actually benefit us?

I’ll let you in on our classified, “Level-5 Clearance” secret: No-Risk PPC clients almost never experience a CPL over $200.

So even though we have the $200-CPL guarantee in place, we hardly ever have to use it.

Not exactly a bombshell, right?

Maybe not. But there is a WHOLE lot that goes into keeping remodeling-lead costs at the levels we do.

To guarantee leads for $200 or less, a PPC company has to have…

1. A 100% Perfected System. Here’s the thing: I don’t like losing money. I wouldn’t guarantee leads at $200 or less without making absolutely sure our system worked before making it available to the public.
2. Really, Really Smart People. PPC is a tough nut to crack. Many PPC companies fail miserably because they don’t have the smarty-pantses required to craft a lead-producing ad campaign. But we do. Our crack team of PPC experts knows so much about pay per click that it scares me.
3. Mucho Experience. To get remodeling leads at the costs we do, you have to eat, sleep, and breathe the industry. MYM has done just that for over a decade. We know EXACTLY what to say in a marketing message to press a prospect’s “hot buttons” and get them clamoring to do business with you.
4. Mucho Confidence. At the end of the day, you have to be willing to stick your neck out. There are hundreds of PPC providers out there. And they’re all carbon-copies of each other. They don’t want to “rock the boat” and try anything that has even the remotest amount of risk. But without risk, there is no innovation. So MYM has taken the leap other PPC providers won’t—with amazing results.
5. Total Integrity. Let’s be honest—it’s extremely easy for PPC companies to withhold information from you. Or not give you the full picture of your campaign. Or count things as leads that should definitely NOT be considered leads. The only way we can pull off our guaranteed CPL is to provide ABSOLUTE honesty and UNFILTERED insight about campaign performance. If we didn’t, we’d be sniffed out in a second by our savvy clients. (Also: I just plain hate liars.)

So, yeah… other PPC providers think we’re bonkers. That we should be slapped in straight jackets for guaranteeing pay-per-click leads for $200 or less.

But if you’ve got the system in place to deliver, why the heck WOULDN’T you do it?

That’s just how I feel about it.

If you want to know more about No-Risk PPC, here’s what you can do:

• Shoot an email to noriskppc@mymonline.com with any questions.
• Visit the No-Risk PPC page for in-depth details about the service.
• Fill out the form on the No-Risk PPC page, so we can follow up with you about what the program can do for YOUR specific business (estimated number of leads you can expect, average CPL, etc).

Thanks!

-Rich

P.S. If you want to know what customers REALLY think of you—and how you can improve their experiences—JUST ASK THEM. Having a true back-and-forth dialog with customers about your performance, products, and service will improve your business AND create an unbreakable rapport with clients.

Next post, I’ll show you the exact blueprint to asking customers for HONEST, UNFILTERED feedback. This way, you’ll know for absolutely sure your company is headed in the right direction (i.e., the most profitable direction).

© 2018, Rich Harshaw. All rights reserved.