“I operate in a small town. I don’t need SEO, PPC, or any other online marketing!”
I hear this all the time from contractors in small markets. They usually believe online marketing is a waste of time for two reasons:
- They think that because they serve a small population, everyone already knows about their services.
- They don’t believe their service area is large enough for online marketing to net them a profitable ROI.
If you’re in one of these two camps, I have a message for you:
You’re just plain wrong… period. If you’re not taking advantage of online marketing—whether you’re in Manhattan, NY or Podunk, RI—you are gradually losing your market share and slowly killing your business. End of story.
The truth is, 99.9% of people looking for a home improvement project do some internet sleuthing before they even consider picking up the phone. It doesn’t matter if they have already heard about you—they are NOT going to call you until they look you up online.
If your name is not plastered on the first pages of Google, Bing, and Yahoo for the best keywords, you’re making things ridiculously easy for your competitors. All they have to do is a little SEO to scoop up the glut of internet leads in your service area… the leads you keep telling yourself don’t exist.
Case in point…
We built Fortenberry Roofing’s website about a year ago. They operate in a town with a population of 6,274, so they convinced themselves they didn’t need much in the way of internet marketing or search engine optimization. They believed a nice website was all they needed. As a result, we had them on the most bare-bones SEO package we (used to) offer.
But a few months ago, the client did some digging on their competitors. Turns out, their competition was doing some online marketing and search engine optimization and raking in droves of high-quality leads as a result. (Who’da thunk?)
When Fortenberry found out about their competitor’s online success, they decided they needed a piece of the internet marketing pie—ASAP. They immediately dedicated more of their marketing budget to the internet, and then they contacted MYM to expand their online marketing efforts.
We got Fortenberry locked and loaded with our premier SEO package. Since then, Fortenberry’s online traffic has gone through the roof. Wrap your head around these results:
Since 6/25/16, Fortenberry has rocketed from the bottom of the Google Abyss to page one for nearly all of their keywords.
They shot from 29th to 1st for one highly competitive keyword… from 54th to 3rd for another… and from 60th to 1st for yet another. As I write this, 98% of Fortenberry’s keywords rank in the top 10, and the majority of their web traffic now comes from organic search.
A few months ago, Fortenberry insisted internet marketing and SEO wouldn’t work for them. Now they’re dominating Google and gobbling up internet leads left, right, up, down, and sideways.
And get this: We recently launched a PPC campaign for the client. Once we optimize their campaign, they’ll have the remaining piece of the puzzle in place for total online marketing domination.
Bottom Line: It doesn’t matter if you service a city where tumbleweeds outnumber people. If you aren’t marketing yourself online, you’re missing out a ton of business—period.
Just how much? Let us perform a free Lead Generation Audit, and we’ll determine if your online marketing (or lack thereof) is hindering your sales and growth. We’ll also dig deep into your website’s convertibility power to see if it’s turning LOOKERS into BUYERS.
Click here to get started with your Lead Generation Audit.
Thanks!
-Rich
P.S. Sugarcoating should be reserved for telling a seven-year-old his participation trophy is just as good as first place. When we audit your website, SEO, and PPC, we’re brutally honest and pull no punches. If your internet marketing efforts stink, we flat out tell you… then we show you how to fix it. You want the unfiltered truth about your online marketing—with ZERO fluff? Click here to get started.
© 2016, Rich Harshaw. All rights reserved.
