Filtering Posts by Topic: Advertising

You read my blogs for the juicy contractor marketing insight I dish out, right?

Right.

Well, did you know that this MYM blog is home to over 160 (as of this writing) meaty marketing articles and webinars I’ve created since January 2014?

It contains just about every spicy marketing morsel my brain has cooked up in my 23 years in the business.

Seriously, I cover every topic imaginable:

• Internet marketing
• Radio
• TV
• Direct mail
• Branding
• SEO
• Price conditioning
• Home shows
• And more topics than I have bullet points for

There is so much awesome contractor marketing info in the MYM blog that it will take you months to get through it all.

It’s a million-dollar marketing education for a grand total of $0.00.

You have A LOT to choose from, so here are a few posts to take a look at:

The 3 Hurdles Your Website Visitors Have To Clear In 8 Seconds Or Less—Or Else You Die.

Your website visitors are subconsciously making split-second decisions about whether to continue looking at your site. Here are the three major hurdles you’ve got to help prospects clear—within eight seconds—to truly engage them and make them consider doing business with you.

Where Contractors Should Spend Their Marketing Budgets.

Five business-changing tips on how and where to spend your marketing budget. Do this, and watch your sales soar. Don’t do this, and watch your sales sink.

Radio Isn’t Broken. You Just Need To Learn How To Use It.

The foolproof 4-step method to executing a winning radio campaigning. This is one of over a dozen articles I’ve written that teaches contractors how to master radio marketing to make it one of their leading sources of leads. (Scroll to the bottom of the article for a list of radio topics I’ve covered.)

An Urgent Plea From Your Customers: “Offer Me Financing!”

If you think your customers don’t want financing—or that offering financing costs you money—you’re just plain wrong. This article is a concise, by-the-numbers breakdown of how offering financing creates a surge in profits for your company by landing you more customers and higher-paying jobs.

Webinar Video: Overcoming Price Resistance

This info-packed webinar shows you how to shut down price objections before they’re ever raised. You’ll also discover how to skyrocket your closing ratios and average sales amounts.

Here is the video if you don’t feel like clicking the link:

Want over 160 more articles, videos, and webinars that will help you attain unqualified marketing success?

Then you are in the right place. To find a specific topic, use the search bar or Topics menu on the right side of the page.

Trust me. If you’re looking for a specific contractor marketing topic, odds are it’s in here.

Happy reading!

P.S. If there is a marketing topic I haven’t covered in the MYM blog that you’d like to know more about, email me and let me know. If it’s something enough people want me to write about, I’ll be more than happy to. Promise!!!

Dig Into Your Numbers And You Just Might Find Some Gold Nuggets

Don’t Be Afraid To Question Your Assumptions

& Double Check Your Numbers.

Have you ever walked into your closet to find something, searched high and low, and couldn’t find it… only to have your spouse walk in, grab it off the shelf right in front of your face, and hand it to you?

Of course you have.

It must be a human frailty. Sometimes it’s nearly impossible to see stuff that’s right in front of your face.

Funny thing—this happens all the time to remodeling contractors in their marketing.

I recently began working with two new clients on their marketing; one is a huge HVAC company and the other is a large kitchen & bath remodeling company. Both of them are outstanding companies that are run by extremely talented people. Both have robust marketing plans that are funded by sizable marketing & advertising budgets.

And in both cases, I was able to uncover some pretty major inefficiencies just by asking the right questions… and knowing how to dig into the numbers.

Let me tell you a couple of stories:
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This Case Study About A Video Game Manufacturer Will Blow Your Mind. Read It Now.

The Client Had No Idea They Were Sitting On A Goldmine.

How To Turn The Seemingly Ordinary Into The Greatest Thing Ever.

By Rich Harshaw

The year was 1997 and I was less than 3 years into my career as a marketing guru.

Actually, guru status was the farthest thing from my mind. My main objective was to extend my winning streak with this client, Dynamo, Ltd. This was way before I got into construction marketing.

The company manufactured coin-operated amusements… stuff like pool tables, air hockey machines, foosball tables, and so forth.

Earlier in the year, I had hit a homerun for them with a product called “Top Brass Pool.” I had created an advertising campaign that very effectively convinced the owners of bars, bowling alleys, restaurants, and yes, even gentlemen’s clubs… that they could make more money from their pool tables by upgrading from the traditional green felt and wood colored pool table (50 cents per play) to the much fancier blue felt and black laminate version ($1.00 per play).

When truckload-sized orders started pouring in, my client was thrilled—they had been literally on the brink of bankruptcy 7 months earlier when they hired me. Now they were flush with cash—but also overflowing with great expectations.
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