Want More Visitors In Your Booth? Use A “Big Bill” Like This One And Stop People In Their Tracks…
Want More Visitors In Your Booth? Use A “Big Bill” Like This One To Stop People In Their Tracks And Get More Home Improvement Leads & Appointments…
Attract More People Into Your Booth. Get More Appointments.
Make Follow-Up A Snap. Read These Tips!
Marketing Quick Tips: Home Shows
By Rich Harshaw
Note:This article is part of Monopolize Your Marketplace’s ongoing “Marketing Quick Tips” series. This information is not meant to be comprehensive; it’s simply meant to give you some quick ideas on the topic..
Home show season is right around the corner… so it’s time to get your home show ducks in a row RIGHT NOW. As you ponder the best ways to maximize home show leads and revenue, consider these tips:
Tip 1: Is It Even Worth Your Time? Remember the good old days when there was one main show that came to town every year that attracted more attendees than you knew what to do with? Now most cities have multiple shows at different times of the year—and fragmented attendance. The last thing you want to do is pay a ton of money, staff up, then sit around twiddling your thumbs for three days.
So do a little bit of intelligence work. It’s pretty simple: contact the show organizer and ask them for references from last year’s show that you can call, then actually do your due diligence. Call at least five companies and ask them how many years they’ve attended, what the attendance patterns have been in recent years (Up? Down? Steady?), how last year’s show was, how responsive the attendees were, and whether or not they’re going back. Those questions should loosen the lips, so to speak, and you should be able to gather a wealth of information.
If the organizer won’t give you information on previous attendees, you can often find them by searching on their website—frequently the information from last year isn’t updated until just before this year’s show. Of course, if they won’t give you the info, that’s just weird—and a really bad sign. Read More
Please enjoy this video of yesterday’s unique, fun, and idea generating webinar, Guerrilla Marketing!
Please take a moment to reach out to our sponsors and thank them for bringing this kind of quality content to you: Marketsharp, Qualified Remodeler Magazine, Bathwraps by Liners Direct, Guild Quality, and Gutter Covers International. Read More
Going Big In Marketing Gives A Contractor More Visibility, More Room To Sell, And More Credibility…
Tips, Tricks, & Advice For Determining What Size Ad To Go With.
My friend Chris got up at 5 AM, waited in line, and bought the new iPhone 6 on the first morning it was available for sale. I met with him for lunch later that day and held my suddenly-puny iPhone 5 next to his gargantuan new model… and was horrified. My scrawny phone was dwarfed by iPhone 6 awesomeness… so even though I’m not one of those “gotta have the latest and greatest gadget” kinds of guys, I determined right then and there I would upgrade as soon as possible.
But what about the iPhone 6 Plus?
Now that sucker is HUGE. I asked Chris why he chose the relatively tame 6 instead of its elder brother, and he replied that the iPhone Goliath was simply TOO BIG. I had seen pictures of course, but Chris reported that the real McCoy was too big to fit comfortably in his hand… or pocket for that matter. It’s just too big.
The Reluctant Buyer Suddenly Turned Into A Motivated Now Buyer… Thanks To The Gift Card.
People Perceive Gift Cards To Be Extremely Valuable…
Here Are Seven Ways To Use Them To Your Advantage.
Written by Rich Harshaw.
A few weeks ago I wrote an article called “Wink, Wink Deals” and gave an example of a remodeling salesman pulling a gift card out of his wallet and offering it to a client as a “deal clincher.” I’ve had several people ask me for more details about that, so I decided to cover it in more detail—along with several other ways to use gift cards in your business—in today’s article.
But first let’s talk about gift cards—what they are, how they work, and why they’re so darn powerful in a contractor’s marketing campaign.
For our purposes, there are two different kinds of gift cards—gift cards that can be redeemed for purchases with YOUR COMPANY, and gift cards for other companies… usually restaurants or retailers.
The second kind of gift cards—restaurants, retailers, etc. —have swept over the country like a plastic tsunami in recent years. They’re the go-to (and admittedly lazy) gift for all occasions—from birthdays, to holidays, to thank you’s, to graduations, to anything and everything else. These kinds of cards can be extremely useful in a marketing campaign… but they also have given a sort of “credibility by association” to the other kind of gift cards—ones that are only valid for purchases at your company. Read More
