Kathi Fleck Is A Master Designer & Remodeler…
But She Needed MYM’s Help To Give Her Home Show A Makeover.
Written by Rich Harshaw
You know the old story about the “cobbler’s children have holes in their shoes” and “the barber’s kids desperately need haircuts”? That’s kind of how I felt when I met Kathi Fleck, owner of LoneStar Property Solutions, and looked at her contractor marketing—and her home show materials, in particular.
I quickly recognized that Kathi was no ordinary remodeler. Her background and passion was design… and she had an uncanny ability to reach into people’s’ brains, grab a clear picture of what they were hoping to achieve, then deliver exactly what they wanted. Clients were always thrilled with the final results, and would often say things like “It’s exactly like I imagined it would be—except it’s BETTER!”
So as I worked through the Identity creation process, the challenge was—as usual—to find an interesting, engaging, and compelling way to communicate her unique abilities. Here’s what we came up with for headlines:
