Filtering Posts by Topic: Web Marketing

Hey there, remodelers! Bad news for you—you are a bunch of stupid, ignorant, gullible idiots!

Or at least that’s what the PPC & SEO service providers of the world are hoping.

They look at contractors as “easy pickins” to sell their services to without any real accountability.

They know that it’s a pretty good bet that most remodelers don’t know SEO from a CEO. They don’t know PPC from the BBC. They know you’re probably good at building stuff and selling stuff… but they know that most remodelers’ eyes glaze over when the discussion turns to computer stuff, including online advertising.

In fact, they’re counting on it.

Then they swoop in, sell you a bunch of services that may or may not work, and then have the gall to tell you that IT IS WORKING, even when it is not.

They want you to be stupid. They prey on your ignorance.

And meanwhile, you spend a ton of money with a crappy ROI. You don’t get nearly the number of leads you should get. You get screwed.

And the worst part is, you usually don’t even realize what’s happening to you.

I know companies that spend over $1,000 a month for SEO services, and they rank well in search engines, but they get very few leads—sometimes none.

I know companies that spend thousands on PPC every month, and only get half as many clicks and a quarter of the leads they should—and they don’t even know it.

I’ve talked to hundreds of contractors of all types who pay a monthly fee for SEO and don’t have any idea how it’s working because they never get reports. They just shrug their shoulders and hope it’s working.

Which is exactly what they are counting on.

And it’s all a crying shame.

And I’m here to fix it all—every single bit of it.

That’s what this webinar is about—to educate you on what you REALLY need to know about SEO and PPC.

I’m going to talk to you for almost an hour and a half and EXPOSE all the BS tactics that most internet marketing services sellers use to bamboozle you into thinking they can increase your home improvement leads.

I’m not going to use any high fallutin’ language. I’m going to only use words you can easily understand.

I’m going to help you understand—clearly and plainly—what goes into SEO for contractors… what really makes it work… and what really makes it MAKE YOU MONEY.

I mean let’s face it: you don’t really give a rat’s butt about keywords and page rankings, do you? At the end of the day, you want home improvement leads. Lots and lots of them. And you don’t want to pay a fortune for them. Highly qualified, cheap leads. Wasn’t that the promise of the internet in the first place? What the heck ever happened to that?

But here’s the deal: you have to understand the basics. You have to know what to look for, what questions to ask, and when to call BS.

I’m going to show you that.

I’ll talk about what I call the SEO Pyramid—the 4 most important components of a GREAT SEO campaign, and how you can do it.

Most of these SEO guys talk about Google like it’s a shrouded mystery that only the anointed can comprehend and master. They make it sound like Google wants you to fail, and that Google is constantly changing the rules to make it impossible to succeed.

That’s a major league load of crap.

Google wants you to be successful! They want people to find what they are searching for. But they also know that lots of companies are going to try to cheat. They’re going to use unethical and deceptive tactics to get rankings they don’t deserve. It’s not that hard to find success. There are simple, unchanging principles that govern it, and I’m going to expose all of it to you so you finally get it.

You’re going to have a 1,000 watt light bulb go on over your head.

I’ll also show you stuff that has to be present on your website to convert the traffic you DO get. After all, if a contractor’s website gets a ton of traffic–and it doesn’t convert to leads and sales–then what’s the point?

By the way, did you notice how all the nerds that run all the SEO companies never talk about conversion? It’s because they have no clue how to achieve it. In fact, when they DO muster a guess, they are usually wrong, to the detriment of your results.

I don’t care if you’re a tiny half million dollar window company… or a $20 million dollar kitchen and bath remodeler. What I’m going to teach you is going to blow your mind. And it will work.

Then I’m going to talk about PPC. Pay per click.

Man, talk about a den of thieves.

You already know there are a bazillion PPC guys out there just drooling over your PPC budget.

And almost all of them are going to screw you over—sometimes intentionally, sometimes out of ignorance. Either way, you lose.

I’m going to show you how to analyze your market so you know how much to spend. How to write the ads, and how to get the most bang for your buck. I’ll show you the best time to place your ads, and when your ads should NOT be running.

And most importantly, I’m going to show you how to judge PPC results based on LEADS AND SALES… not click and impressions.

Yes, LEADS AND SALES. That’s what you’re really paying for, isn’t it?

Look, I know there are lots of PPC webinars and SEO webinars. This one is different—it’s going to show you the REAL DEAL. You will walk away smarter, wiser, and richer.

And probably furious. When you realize you have a giant corkscrew stuck in your back.

But hey, onward and upward, right?

Let’s get together on July 9 and talk about it. You’ll be glad you did.

What You Will Learn

• Why there is no accountability in the world of SEO & PPC
• How to judge an SEO or PPC company before you hire them
• The SEO Pyramid: unchanging principles that bring success
• The two biggest PPC killers
• How to determine budgets… and how to interpret results.

Don’t Wait For The Sales Meeting! Your Contractor Marketing Should Make Prospects Fall In Love With Your Company On The Spot.

If Your Marketing Works Properly, Prospects Will Decide To Buy From You Long Before The In-Person Sales Meeting.

By Rich Harshaw

It’s Valentine’s Day (almost!) and it’s your turn to play Cupid.

I’m talking about finding ways to cause your prospects to fall in love with your company… so they are practically begging to do business with you. And I’m talking about achieving this level of adoration BEFORE you ever set foot in their home for a sales meeting.

Sound impossible?

Stick with me. It’s not only possible—it’s imperative that you learn to do so.

See, the way this industry has conducted itself for the last fifty years doesn’t really work that well any more. You know the drill, right? Generate a home improvement lead, set an appointment, show up at the prospect’s home for the meeting, go through your presentation, close the deal, walk out with a check.

In today’s internet-connected world, people don’t want to wait until the sales meeting to decide if they want to do business with you. They want to know ahead of time. And the companies that figure out how to facilitate that “falling in love” are the ones who are going to win. Big time.
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If Your Home Improvement Website Looks Like All Your Competitors’, Customers Will Keep Looking.

People Will Shop Multiple Sites (Stores) Simply Because They’re Conveniently Available. You’ve GOT To Find A Way To Stand Out.

By Rich Harshaw

Trust me; it’s not as much of a stretch as you think. Contractor websites are a lot more like a shoe store at the mall than you realize. Hear me out.

Imagine you wanted to buy a new pair of running shoes. The mall is a good place for shoe shopping because they have several competing shoe stores, so you’ll be able to look around and find exactly the right shoe at the best possible price.

When you get to the mall, you naturally go to the store first that’s closest to where you came in. Once inside that first store, you see the usual, expected large displays of shoes on a couple of the walls, and various types of athletic apparel in the middle area. You head to the wall of shoes, look for the section you’re interested in (running, in this example), then glance around to see if any particular shoe or shoes catch your attention. If so, you’ll pick up the display, check the price… and if find something you like, you might have them measure your foot and try on a pair.

What happens next is where this story gets interesting—and a lot like your remodeling company.
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Don’t Make Your Prospects Translate Hieroglyphics Just To Figure Out Your Web Address, Your Company Name, & What You Do.

By Rich Harshaw

Rich:

We are an HVAC company in the Denver, Colorado area. We are in the process of rebranding our company, and as a part of that, we want to find a company name that can also double as a domain name for our website. In the past we’ve used the word “HVAC” in our company name, but nobody really knows what that means. We don’t want to put the words “heating, cooling, and ventilation” in the company name because it’s just too darn long. Can you help us come up with something better that what we have (below)?

• DENVEREXPERTHVAC.COM
• DENVERHVACEXPERTS.COM
• DENHVACEXP.COM
• HVACEXPERTSDENVER.COM
• DENVERCOMFORTEXPERTS.COM

WE don’t think any of these are particularly good, but our brains are stuck. Help!

Alex Walter, AlexWalter.com (soon to be changed!)

Thanks for the question, Alex. And I’m glad you asked. Because bluntly speaking, all of your ideas above are terrible.
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