Is it hot in here, or is it just me?

I’d like you to do me a quick favor.

It’s really easy. And it’ll take maybe 20 seconds of your time.

Here are your instructions:

1. “Fill out the form on the right-hand side of the No-Risk PPC page.”
2. Tell me the absolute maximum number of leads you need to get to where you want to be financially. Doesn’t matter if it’s 40 or 400 a month.
3. End the email with this sentence: “Rich, make it happen!”

Once you click “Send,” here’s what will ensue…

• Your info will be forwarded to MYM COO Bryan Bauman and Digital Services Director Katie Colihan.”
• They’ll follow up with you to collect a little info about your services, location, lead expectations, etc.
• They’ll then crunch a ton of numbers and provide you with an in-depth report on how No-Risk PPC can “deliver the goods.”

One caveat: I do NOT want you to hold back with how many leads you want.

I want you to make me sweat.

I want to think, “Oh, boy… they want HOW MANY leads? (Gulp.)

Here’s why…

By making known the MAXIMUM amount of leads you want, you’re throwing up the Bat Signal to MYM. You’re telling us that you’re ready to grow your business—hard and fast.

This, in turn, gives us the green light to kick into overdrive, burn the midnight oil, and get you those leads.

And if your market dictates it (i.e., your service area has the population to produce the number of leads you want), we’ll deliver them.

To be clear: We won’t be able to supply you with 700 leads per month if you’re in a small town like Narragansett, Rhode Island (population: 15,868). I’m just being honest here.

But if 700 leads per month is what you want, tell me anyway.

After all, here’s the worst-case scenario…

We’ll find out that generating 700 leads per month isn’t attainable in your market—but maybe generating 150 leads is.

One hundred and fifty leads per month is still outstanding.

And it’s 150 leads you didn’t have before.

And you invest a maximum of $200 per lead.*

Now, let’s do the math on 150 PPC leads per month at $170 per lead:

• 150 leads x $170 per lead + $1,000 monthly PPC maintenance fee = $26,500.
• Out of those 150 leads, you close 30%. That’s 45 sales.
• Your average project cost is $10,000.
• 45 sales x $10,000 = $450,000.
• Result: You invest $26,500; you accumulate $450,000 in sales per month. 

Not too shabby for a “worst-case scenario,” eh?

(If you want to run different numbers, play around with the Sales Calculator toward the bottom of the No-Risk PPC page.)

Bottom Line: Dream big. Email me the number of leads you TRULY want—not just what you think you can handle. And let MYM worry about the rest.

Go ahead. Make me sweat.

-Rich

P.S. I’m dead serious. Fill out the form on the No-Risk PPC page right now with the amount of monthly leads you crave.

Whether or not you decide to move forward with No-Risk PPC, you’ll walk away with a clearer picture of how many internet leads are currently available in your market—and at an estimated cost per lead.

*There are EXTREMELY rare instances where the max cost per lead can be up to $300. This is usually due to factors such as ultra-competitive geographic areas, out-of-the-norm competitor efforts in the pay per click services arena, or extreme seasonal competition. If this increase applies, you will ALWAYS be notified in the initial discussions with us regarding your specific company’s situation. In other words, if an increase is required, we will let you know up front before any leads are generated.

© 2018, Rich Harshaw. All rights reserved.