Filtering Posts by Month: February, 2018

Nothing strokes the old ego more that first weightlifting session after a long break at the gym.

Right after the workout, you feel confident. Invincible. Like you could lift a car.

Until the next day.

When you wake up the following morning, it’s like someone took a jackhammer to your pec muscles. Your aching quads and calves make it feel like you’re walking on wet spaghetti noodles.

By the second day, your muscles are positively on fire. Scooping coffee into your Bunn Speed Brew feels like an Olympic feat.

To make matters worse, your body looks EXACTLY the same.

• You can’t grate cheese off your abs.
• You don’t have Schwarzenegger-sized pectorals.
• And you haven’t achieved “24-inch pythons.”

The only thing you’ve gained is a body that feels like it was run over by a bulldozer.

Twice.

You ask yourself: “Is all this pain really worth the months it takes to start seeing results?”

If you’re like most people… the answer is a big, fat “NO.”

According to Business Insider, 80% of New Year’s resolutions fail by February.

And what is the most common New Year’s resolution?

Getting fit!

Stated differently, 8 out of 10 people who are adamant about having a beach body on January 1^st have already given up by February 1^st.

One month is, of course, MUCH too soon to see results. But most people don’t want to fight through the months of pain it takes to get the body they want.

This “abandoning of the ship” en masse plays out exactly the same with companies that try out PPC advertising for the first time.

When you initially start PPC, you feel immense pain. But it’s different from that post-gym pain.

• It’s the agony of shelling out thousands of dollars up front.
• It’s the anguish of waiting months for your campaign to optimize and get to a reasonable return on investment (if that happens at all).
• It’s the brutal torture of not knowing whether your campaign will generate actual LEADS (since most PPC providers don’t track that).

The pain associated with starting a PPC campaign is enough to make most businesses quit after the first month. They see that they’re spending money and not getting an immediate return. So they bolt before they get to the part where the results come.

We may not be able to help you at the gym… but we can take the pain out of getting started on pay per click with No-Risk PPC.

Why?

• You don’t pay anything to get started.
• You don’t need a monthly budget—you choose the amount of leads you want, and we supply them.
• We bill you only for the leads we generate for you.
• The cost per lead (CPL) is set at $200 or less, guaranteed.

In other words… unlike typical pay per click, No-Risk PPC is all gain, no pain.

The fact is, while your campaign is optimizing in the first three or so months, sometimes lead costs CAN get very high (like $416.13…). [link to “Is The Guarantee Real” post] It doesn’t always happen. But it can.

You don’t have to worry about that, though. If the CPL is over $200, we cover the difference and absorb any potential losses for you.

Stick with it, and we know that there are THOUSANDS of sub-$200 leads in your future.

Email us at noriskppc@mymonline.com for more details on what No-Risk PPC can do for you.

Thanks!

-Rich

P.S. To qualify for No-Risk PPC, you have to meet a few conditions:

1. Have the capacity for at least 30 leads per month.
2. Answer your phones well.
3. Be able to pay promptly.

I’ll go into more detail about these conditions and why we have them in the next post.

In an earlier post, I told you why 2018 is the year to update your website.

This next contractor is well ahead of the curve.

We recently launched a new website for Best-4-U, a Chicago-area roofing company.

By bringing a new website into the new year, this client has a head start on their competitors. While the competition is still hem-hawing about whether to get a fresh website (or worse… sticking with the same old site they’ve had for the past four years), Best-4-U is already 10 steps ahead.

Before I let you dig around in this client’s new website, let me tell you about some of the cool features you’ll find…

• A gorgeous homepage with big beautiful pictures and an abundance of social-proof elements.
• A gigantic job photo gallery with hundreds of high-quality images. Seriously—this thing is HUGE.
• A comprehensive services section detailing the client’s wide-ranging residential roofing services.
• Did I mention a gigantic job photo gallery with hundreds of images? Because it’s HUGE.

Here’s the link to Best-4-U’s website: https://www.roofingcontractorillinois.com/.

Let us know if we can help with any of your internet marketing needs by calling (817) 416-4333. You can also visit our website and use the chat box to speak with someone right now.

Thank you!

-Rich

Pay per click is infamously unfriendly to businesses that just want to “test the waters.”

PPC is an all-or-nothing gamut. You have to put up thousands of dollars straight away if you want a realistic shot at success.

Dipping your toe in the water with a small budget of a few hundred bucks? Not possible.

(Unless you’re a fan of flushing money down the toilet.)

The “zero to 60” nature of PPC is enough to spook contractors into never trying pay per click advertising. Even if they have the money available for a PPC campaign, the thought of shelling out a minimum of $5,000 per month on an untested marketing strategy is terrifying.

“Norman-Bates-asking-you-if-you-need-a-place-to-stay-for-the-night” terrifying.

So when the MYM team sat down months ago to develop No-Risk PPC Lead Generation, one of our main goals was to determine how to make PPC advertising beginner-friendly. That way, everyone could try it without fear of losing a single cent.

What we came up with was a system that eliminates every ounce of risk on your part. Here are some of typical PPC practices what we do NOT partake in…

• We do NOT require monthly budgets. You choose the number of leads you want, and that’s what you pay for after we supply them. You never have to worry about not having a big enough ad budget to get results.
• We do NOT require thousands of dollars down up front to get started. Other PPC providers make you pay through the nose just to get your campaign up and running. Not us. The second you give us the “go-ahead” to start your campaign is the second we start your campaign. You don’t have to pay a penny to get your campaign launched.
• We do NOT require any commitment. You won’t be locked into a long-term contract; you’re free to quit No-Risk PPC at any time. (That’s why it’s “no risk”!)

So, that is what we DON’T do. Here is what we DO do…

• We DO guarantee a cost per lead of $200 or less. Your cost per lead will never, ever exceed $200. Period. In fact, it will likely be in the $120 to $180 range once your campaign is fully optimized. (More on this in tomorrow’s email.)
• We DO track true, actual leads. You know, the people who contact you because they are genuinely interested in your services. Hang-ups, calls about warranty work, and salesmen hocking copy toner don’t count as leads. So you NEVER pay for those.
• We DO let you set the amount of leads you want. You let us know the number of leads you want for a given month. The minimum is 30. The maximum is however many are available on Google. This lets YOU set a comfortable pace your specific business can handle. As your business grows, you can ratchet up the lead count at the appropriate rate.
• We DO specialize in contractor PPC. Other PPC companies work with 101 different industries. In other words, they’re generalists. We, however, specialize in contractor PPC. We know how to generate droves of high-quality home improvement leads to your door.

If you’re a PPC “newbie” who has always been scared of the steep costs and unpredictability of ordinary pay per click, step up to MYM’s No-Risk PPC.

We’re the only PPC provider that requires no money up front and actually guarantees results. You won’t risk a single, solitary cent of your money. And you’ll likely find that No-Risk PPC is one of the quickest and easiest ways to tap into profits you’ve never experienced.

Email us at noriskppc@mymonline.com or visit our webpage for details on getting started with No-Risk PPC.

Thanks!

-Rich

P.S.  I’ll tell you more about the $200 cost-per-lead guarantee in another post. I’ll even show you what happened a few weeks ago, when a client’s cost per lead exceeded $400!

(Sneak Preview: We paid every cent of the overage.)

Everyone knows you never discuss religion and politics at parties, family get-togethers, and holiday dinners.

Mention either, and soon enough Grandma Helen is locked in the bathroom crying while Uncle Bob is lunging across the dining room table at Cousin Ted with a steak knife.

If you’re in the home of a remodeling contractor, add a third forbidden topic to dinner conversation: pay per click.

Just about every contractor has been burned by a PPC provider at some point. Pay per click companies are notorious for lying their butts off. They promise the moon… and then deliver jack squat.

So, yeah… bringing up PPC at a contractor’s dinner table is the quickest way to get your Cobb salad dumped on your head.

Unless you’re talking about No-Risk PPC Lead Generation, that is.

No-Risk PPC is not the same type of PPC that makes contractors’ blood run hotter than lava freshly spewed from Mount St. Helens.

Nope. Just the opposite.

MYM’s No-Risk PPC takes all of the headaches, hassles, and uncertainties out of pay per click.

And, more importantly, it gets results.

Results, as in TRUE, ACTUAL leads. Not bogus stats like clicks.

(Clicks do have some value. But at the end of the day, clicks don’t make your phone ring.)

Here is some of the typical pay per click B.S. we’ve eliminated…

• Expensive ad budgets that somehow run halfway into the month
• Bare-bones reporting you can’t make heads or tails of (and no help reading it)
• Lack of results due to poor, un-engaging ad campaigns created by companies with little to no experience marketing to homeowners who want a remodeling project

Here is what we do deliver…

• A $200 or less cost-per-lead guarantee
• A PPC campaign run by expert PPC masterminds who specialize specifically in contractor pay per click
• An budget-free system, in which you pay ONLY for leads—not stuff like impression shares and clicks (we worry about that, so you don’t have to)
• Regular comprehensive reporting that an MYM professional reviews with you
• Absolutely zero risk on your part

Here’s how No-Risk PPC works:

1. Tell us how many leads you want per month. The minimum is thirty. The maximum is how many ever are available on Google, which can be hundreds or even thousands a month.
2. We spend our money to generate leads for you. Not impressions. Not clicks. Actual LEADS. Current customers, warranty calls, vendors, or copy toner salesmen ARE NOT LEADS. Only TRUE, ACTUAL LEADS are counted as leads.
3. The leads are generated on YOUR website. Not some BS 3^rd party website like Home Advisor or Craft Jack, where they also sell the lead to twenty of your closest competitors.
4. If the lead comes to you from the phone, our system automatically records and transcribes the call. If it comes in through chat, we capture the chat. And if it comes in from a web form, of course that’s already captured.
5. Twice a month, we bill you for the leads you’ve received. The maximum your leads will ever cost is $200 each. Usually, leads are in the $120 to $180 range, and it varies over time.
6. There is no commitment; you can quit anytime. If it’s working, though, you’d be a fool to stop!

For all the juicy details about No-Risk PPC Lead Generation, visit this page: https://www.mymonline.com/working-with-mym/services/ppc. If you have questions or are interested in becoming our next No-Risk PPC partner, shoot an email to noriskppc@mymonline.com.

Whatever you do next, just make sure not to mention “normal” PPC at a contractor’s dinner party.

Unless you prefer wearing your food to eating it.

-Rich

P.S. The $200-per-lead guarantee is real… and it’s spectacular. In another post, I’ll show you what happened when a No-Risk client’s cost per lead exceeded $200 and how we handled it. (Hint: We footed the bill for every cent of the overage.)