Pay per click is infamously unfriendly to businesses that just want to “test the waters.”

PPC is an all-or-nothing gamut. You have to put up thousands of dollars straight away if you want a realistic shot at success.

Dipping your toe in the water with a small budget of a few hundred bucks? Not possible.

(Unless you’re a fan of flushing money down the toilet.)

The “zero to 60” nature of PPC is enough to spook contractors into never trying pay per click advertising. Even if they have the money available for a PPC campaign, the thought of shelling out a minimum of $5,000 per month on an untested marketing strategy is terrifying.

“Norman-Bates-asking-you-if-you-need-a-place-to-stay-for-the-night” terrifying.

So when the MYM team sat down months ago to develop No-Risk PPC Lead Generation, one of our main goals was to determine how to make PPC advertising beginner-friendly. That way, everyone could try it without fear of losing a single cent.

What we came up with was a system that eliminates every ounce of risk on your part. Here are some of typical PPC practices what we do NOT partake in…

• We do NOT require monthly budgets. You choose the number of leads you want, and that’s what you pay for after we supply them. You never have to worry about not having a big enough ad budget to get results.
• We do NOT require thousands of dollars down up front to get started. Other PPC providers make you pay through the nose just to get your campaign up and running. Not us. The second you give us the “go-ahead” to start your campaign is the second we start your campaign. You don’t have to pay a penny to get your campaign launched.
• We do NOT require any commitment. You won’t be locked into a long-term contract; you’re free to quit No-Risk PPC at any time. (That’s why it’s “no risk”!)

So, that is what we DON’T do. Here is what we DO do…

• We DO guarantee a cost per lead of $200 or less. Your cost per lead will never, ever exceed $200. Period. In fact, it will likely be in the $120 to $180 range once your campaign is fully optimized. (More on this in tomorrow’s email.)
• We DO track true, actual leads. You know, the people who contact you because they are genuinely interested in your services. Hang-ups, calls about warranty work, and salesmen hocking copy toner don’t count as leads. So you NEVER pay for those.
• We DO let you set the amount of leads you want. You let us know the number of leads you want for a given month. The minimum is 30. The maximum is however many are available on Google. This lets YOU set a comfortable pace your specific business can handle. As your business grows, you can ratchet up the lead count at the appropriate rate.
• We DO specialize in contractor PPC. Other PPC companies work with 101 different industries. In other words, they’re generalists. We, however, specialize in contractor PPC. We know how to generate droves of high-quality home improvement leads to your door.

If you’re a PPC “newbie” who has always been scared of the steep costs and unpredictability of ordinary pay per click, step up to MYM’s No-Risk PPC.

We’re the only PPC provider that requires no money up front and actually guarantees results. You won’t risk a single, solitary cent of your money. And you’ll likely find that No-Risk PPC is one of the quickest and easiest ways to tap into profits you’ve never experienced.

Email us at noriskppc@mymonline.com or visit our webpage for details on getting started with No-Risk PPC.

Thanks!

-Rich

P.S.  I’ll tell you more about the $200 cost-per-lead guarantee in another post. I’ll even show you what happened a few weeks ago, when a client’s cost per lead exceeded $400!

(Sneak Preview: We paid every cent of the overage.)

© 2018, Rich Harshaw. All rights reserved.