Everyone knows you never discuss religion and politics at parties, family get-togethers, and holiday dinners.

Mention either, and soon enough Grandma Helen is locked in the bathroom crying while Uncle Bob is lunging across the dining room table at Cousin Ted with a steak knife.

If you’re in the home of a remodeling contractor, add a third forbidden topic to dinner conversation: pay per click.

Just about every contractor has been burned by a PPC provider at some point. Pay per click companies are notorious for lying their butts off. They promise the moon… and then deliver jack squat.

So, yeah… bringing up PPC at a contractor’s dinner table is the quickest way to get your Cobb salad dumped on your head.

Unless you’re talking about No-Risk PPC Lead Generation, that is.

No-Risk PPC is not the same type of PPC that makes contractors’ blood run hotter than lava freshly spewed from Mount St. Helens.

Nope. Just the opposite.

MYM’s No-Risk PPC takes all of the headaches, hassles, and uncertainties out of pay per click.

And, more importantly, it gets results.

Results, as in TRUE, ACTUAL leads. Not bogus stats like clicks.

(Clicks do have some value. But at the end of the day, clicks don’t make your phone ring.)

Here is some of the typical pay per click B.S. we’ve eliminated…

• Expensive ad budgets that somehow run halfway into the month
• Bare-bones reporting you can’t make heads or tails of (and no help reading it)
• Lack of results due to poor, un-engaging ad campaigns created by companies with little to no experience marketing to homeowners who want a remodeling project

Here is what we do deliver…

• A $200 or less cost-per-lead guarantee
• A PPC campaign run by expert PPC masterminds who specialize specifically in contractor pay per click
• An budget-free system, in which you pay ONLY for leads—not stuff like impression shares and clicks (we worry about that, so you don’t have to)
• Regular comprehensive reporting that an MYM professional reviews with you
• Absolutely zero risk on your part

Here’s how No-Risk PPC works:

1. Tell us how many leads you want per month. The minimum is thirty. The maximum is how many ever are available on Google, which can be hundreds or even thousands a month.
2. We spend our money to generate leads for you. Not impressions. Not clicks. Actual LEADS. Current customers, warranty calls, vendors, or copy toner salesmen ARE NOT LEADS. Only TRUE, ACTUAL LEADS are counted as leads.
3. The leads are generated on YOUR website. Not some BS 3^rd party website like Home Advisor or Craft Jack, where they also sell the lead to twenty of your closest competitors.
4. If the lead comes to you from the phone, our system automatically records and transcribes the call. If it comes in through chat, we capture the chat. And if it comes in from a web form, of course that’s already captured.
5. Twice a month, we bill you for the leads you’ve received. The maximum your leads will ever cost is $200 each. Usually, leads are in the $120 to $180 range, and it varies over time.
6. There is no commitment; you can quit anytime. If it’s working, though, you’d be a fool to stop!

For all the juicy details about No-Risk PPC Lead Generation, visit this page: https://www.mymonline.com/working-with-mym/services/ppc. If you have questions or are interested in becoming our next No-Risk PPC partner, shoot an email to noriskppc@mymonline.com.

Whatever you do next, just make sure not to mention “normal” PPC at a contractor’s dinner party.

Unless you prefer wearing your food to eating it.

-Rich

P.S. The $200-per-lead guarantee is real… and it’s spectacular. In another post, I’ll show you what happened when a No-Risk client’s cost per lead exceeded $200 and how we handled it. (Hint: We footed the bill for every cent of the overage.)

© 2018, Rich Harshaw. All rights reserved.