You know it. I know it. We all know it.
And even though everyone knows it, no one does anything about it.
I’m talking about how insanely profitable—yet severely under-marketed-to—unsold leads and past customers are for contractors.
These two groups are flush with cash for the contractor who effectively markets to them. To tap into that segment of your prospects, you have to do some “Nurture Marketing”—essentially, keeping yourself in the prospect’s mind using various advertising methods.
Unfortunately, most contractors don’t have the time to create effective marketing campaigns that target past prospects and customers. There just aren’t enough hours in the day, days in the week, and weeks in the year.
That’s where MarketSharp comes in.
I’ve already told you about a few of the many, many ways MarketSharp can help contractors. One way I haven’t touched on yet is the program’s comprehensive Automated Nurture Marketing—a multi-channel marketing system that converts past customers and unsold leads into cash-in-hand buyers clamoring for your services.
Using MarketSharp’s Automated Nurture Marketing, contractors have reported recovering as much as 60% of their lost leads.
1. MarketSharp Email
MarketSharp has a 100% automatic email lead nurturing feature built into it. MarketSharp Email comes with over 35 unique email campaigns, including follow-up campaigns, promotional offers, social media invites, online review requests, and seasonal newsletters. Basically, everything you need to remind prospects that you are here, ready, and willing to perform their projects.
With MarketSharp Email, you can configure rules to automatically queue up nurture marketing campaigns. For example, entering an Appointment Result of ‘Demo / No Sale’ can automatically attach a follow-up marketing campaign that may contain 5, 10, 15 sequential emails set to automatically be sent over the next 12-18 months. For mass email marketing, MarketSharp integrates perfectly with Constant Contact, so transferring your targeted contact lists is a piece of cake.
2. Targeted Direct Mail
MarketSharp Mail integrates with QuantumDigital mailing services to create the easiest direct mail campaign you’ll ever run. In fact, you won’t do much of the “running”—everything is completed for you.
Here’s how it works: You effortlessly transfer your MarketSharp contacts to QuantumDigital. You choose from 30+ industry-specific postcard templates you can customize with your own images, logo, and message. Then place your order directly from the QuantumDigital app, and—within minutes—you’ve launched to launch a proven high-impact, response-driven direct mail promotion without breaking a sweat.
3. MarketSharp Call Center
Using the MarketSharp call Center feature, you can proactively follow up on unsold leads, nurture established customer accounts, make outbound calls to generate more leads (within compliance), and convert more inbound calls to appointments. You can easily measure the results of your calls, such as how many calls are done per hour, appointments set per hour, and more. Other features include Get Next Call, which allows you to prioritize calls by category and importance.
MarketSharp is like having the world’s best marketer living inside your computer, at your beck and call whenever you need him.
And here is what’s crazy: Automated Nurture Marketing is just one of dozens of MarketSharp programs that can increase your business. I didn’t even touch other awesome stuff like social media integration, online reputation management, and radius marketing.
If you want more details on the boundless ways MarketSharp can help grow your business, visit MYM’s MarketSharp page.
P.S. Are you an MYM client who’s not using MarketSharp? First of all, shame on you. Second, MarketSharp provides a deep discount for MYM clients. If you’re on the fence about MarketSharp, this special offer will basically let you test the program out for three months for free. Visit our MarketSharp page for the details on how to claim your offer.
© 2016, Rich Harshaw. All rights reserved.