In my last post I was talking about how to generate anywhere from 2 to 10 times the leads at Home Shows using MYM’s exclusive Triple Play Strategy.
In this post I’m going to tell you the key to the 2nd part of the strategy.
Part 2 of the strategy is to stop prospects in their tracks and meaningfully engage them.
First, you need a very attractive giveaway that makes people excited. Give a grand prize out once a year that is special. If you are only giving it once a year, you can afford to make it something special because it will help you generate interest all year long.
The other way to stop prospects is to use a Big Bill. This is a 17” x 7.3” facsimile of a $1,000 or $5,000 or some other big denomination of a piece of cash. It’s so outlandish; so unexpected; and so… COOL that it becomes an instant conversation starter.
With a magnetic giveaway to draw in prospects and the Big Bill to make you memorable, you are on your way to many successful Home Shows.
There is one more key to the Triple Play Strategy, and I’ll talk about that in my next post.
In the meantime, if you’re ready to make a huge leap in the number of leads you get, I’m offering $500 off the Home Show Package this week only. Reach out to us by calling 817-416-4333 or visit our website and use the Live Chat box.
© 2016, Rich Harshaw. All rights reserved.