Posts
TV Advertising… It’s Not Magic, It’s Math
I’ve been talking about using TV (and radio) advertising to grow your business to $10MM and beyond. In this blog post I’m going to give you a quick overview of how and why it works. […]
The Master Key To $10MM… TV Advertising
A couple of years ago I had breakfast with Brian Elias, the owner of Hanson’s Windows, at a hole-in-the-wall diner near his office in Detroit. When we walked in, I was shocked at peoples’ reaction […]
Should You Star In Your Own TV Ads?
A few years ago, I met a man named Kip Lee from Savannah, GA who owned a sunroom and window company. Kip’s business was getting along just fine. In fact, he had one of the […]
I’m Already On TV And I Don’t Need Your Help
Okay, so you’re already on TV and doing well with it. Maybe you think my seminar looks interesting—but you feel like you just simply don’t need any help. Fair enough. Would you at least be […]
Tom Brady’s secret playbook to eternal success
The New England Patriots may have lost the Super Bowl. Philadelphia Eagles backup quarterback Nick Foles (who almost quit football a few years ago!) lit a fire under his own butt and decimated New England’s […]
Who Do You Trust For Advice?
One of the copywriters that works for me forwarded me an email today and asked for my opinion. It was from some dude who is a copywriting “expert” who had some harsh advice for marketers. […]
Creating TV Commercials That Move The Needle
One of my clients spends a tremendous amount of time, effort, and money creating TV commercials. For weeks prior to the shoot, they are busy casting, assembling wardrobes, arranging locations, fine-tuning the scripts, and coordinating […]
Should You Snatch Up Unsold Ad Space To Save Money?
Ever heard of “remainder advertising”? If you haven’t heard the term, you probably know the concept. Remainder advertising is unsold advertising space in newspapers, magazines, radios, and TV that you can buy for a discounted […]
Assuming Made An Ass Out Of Me (And Left Me $8,336 Poorer)
Let me tell you about the Curse Of The Volkswagen Beetle. My oldest daughter is a really, really good kid. So when she turned 16 years old in 2012, I decided to buy her a […]
Breaking Through Bad Contractor Stereotypes
So, Citibank released a commercial last month that reinforces a ton of negative contractor stereotypes. Take a look: I’ll admit, it’s pretty funny. And, if I’m being honest, it’s kind of true when you consider […]
Lessons From Dad
Want To Know What A Real Dad Looks Like? Read Every Single Word & Learn. _______________________________________________________________________________________________________ Note: About once a month, MYM takes a break from marketing advice and focuses on personal development topics. We […]
Lessons From The Holiday Inn Express Showerhead
How to use confirmation bias to increase sales and convince customers you’re the greatest thing since sliced bagels.
When It Comes To Advertising, Bigger Is Definitely Better.
The best way to get eyeballs on your advertising is to make it BIG. See exactly why size counts in your marketing.
Are You Flushing Your Advertising Dollars Down The Toilet?
Your ad budget may be bigger than you think. Here’s how to determine your ROI and avoid sticker shock when running ads.
2 ½ Years On Radio… And Still Going Strong.
How to use radio to convince people you’re the best contractor… BEFORE they even need your services.
5 Ways To Totally Screw Up Radio & Fail
Radio advertising can be complicated. MYM CEO Rich Harshaw outlines the 5 mistakes radio-advertising rookies always make.
Who’s The Heavyweight Champion Of Advertising Media?
Pitting radio against other advertising media to crown an champion for the best place to put your marketing dollars.
A Call To Action: You Should Be On The Radio
Radio advertising can make you a TON of money. You just have to have the patience and know-how to utilize it. MYM shows you how...
Should I Star In My Own Ads?
Fame can be fun -- and fickle. MYM CEO Rich Harshaw weighs the pros and cons of starring in your own TV ads.
Why You’re Chicken To Raise Your Prices + How To Do It Anyway
Raising your prices is the easiest and most crucial factor in building your remodeling company to $10MM. It’s also the scariest part. If you think your prices are already high, you’ll still probably need to […]
Is $10 Million In Sales Even Realistic?
In my last post, I promised I would tell you how to raise your prices, even though you’re probably CHICKEN to do it. I’ll actually get to that in my next post. But first, I […]
The 3-Step Formula To Get To $10MM
The formula for growing your business is simple—but like anything else in life, there are details you need to know. Which is why I’m offering my new 2-day seminar—“Make The Jump To $10MM” in Dallas on October 19 & 20.
Why I’ll Never Apologize For Selling To You (And Why You Should Actually Thank Me)
“Why do you try to sell me stuff? I want for marketing advice, not to be pitched to, dagnabit!” I sometimes hear this from people. It’s like nails slowly scraping down a chalkboard. If you […]
9 eye-popping facts about pay per click that’ll make you wish you tried it sooner
You hear me talk up pay per click a lot. How it’s the most efficient way to add hundreds of thousands—even millions—of dollars in sales. How it can single-handedly finance the growth of your company. […]
When and Why Did Black Friday Gobble Up Thanksgiving?
Remember when Thanksgiving and Black Friday were their own separate things? You know, before Black Friday bled into Thanksgiving Thursday? These two days used to synergize so well. Here’s how things would go: 9am-4pm: Shove […]
Please, Don’t Treat Me Like Family
To tell people how great their service is, a lot of contractors say, “We treat you like family.” You probably even say this (or something similar) somewhere in your own marketing. Well, yesterday I realized […]
How To “Golden State Warriors” Your Marketing (Part Two)
Way back on December 12th, 2016, I predicted the following: The Golden State Warriors would go 68-14 during the NBA’s regular season The Golden State Warriors would win the 2016-2017 NBA Championship I need to […]
Straight Talk About Setting Prospect Expectations
Let’s say you and your spouse are watching TV. A commercial for a Disney cruise comes on. You have three kids, and they’re at that perfect “Disney” age. You start talking about how you’ve wanted […]
Behold One Of Our Newest Client Websites
Between the Make The Jump and MYM’s Awesome Contractor-Referral Giveaway emails, I haven’t had much time to talk to you about anything else. So even though it’s been live for a little over a month, […]
I’m Not Above Shameless Bribery And You Shouldn’t Be Either
Do you know the one surefire way to get people to do what you want? Good old-fashioned bribery. To make my dog obey my commands, I bribe him with a treat. To get my kids […]
MYM’s Awesome Contractor-Referral Giveaway
I’m holding a giveaway. A BIG one. With AWESOME prizes. (More on those in a second.) And it takes about 20 seconds for you to enter; maybe 40, if you’re a slow typist. It’s MYM’s […]
How I Negotiate Deals 4,500% Better Than You Can
Please don’t be offended, but there’s a really good chance that you’re absolutely terrible at negotiating with TV and/or radio stations. I don’t care how good you are at negotiating other stuff, it’s an absolute […]
Maybe You’re Just Thinking Too Small
Ten years ago I went on a father-son camping trip with my church to Broken Bow, Oklahoma where we went canoeing down the Mountain Fork River. After a few hours of paddling, when we stopped […]
Extend Your Trip To Haiti By 20 To 25 Days (if you want)
One of my active clients is on a sabbatical right now. We were scheduled to shoot some new TV commercials, then I got this text from him one week before: Extending for a possible 20 […]
Aren’t You Just Trying To Sell Me Something?
I have a terrible poker face. I tend to be more of an “all cards on the table” kind of guy. So when people ask me, “Are you going to try to sell me something […]
The Guy Who Paid $40,000 For This Event
How much is the information worth that you’ll get at my upcoming “Make The Jump to $10MM” 2-day seminar? Would you believe $40,000? Would you believe $90,000,000? (yes, MILLION!) I was on spring break with […]
Don’t Be The Fat Kid Shooting 3’s In The Driveway
If you’re serious about getting to $10MM, you’re going to have to Master internet marketing. That’s Master, with a capital M. Like Steph Curry is the Master of the 3-point shot. But honestly, most remodelers […]
What A $10MM Marketing Budget Looks Like
Early in my career, I thought I would perform a noble service for my clients by helping them minimize their advertising expenses. Specifically, I was consulting with an $8MM sunroom and window company in Savannah, […]
How To Get The Money You Need For Your Marketing Budget
In the last post I told you how to find your Most Important Number. Basically, this is the number of sales per month you need to generate with your “bread and butter” product to get […]
How To “Golden State Warriors” Your Marketing
73 Wins. 9 Losses. That’s the record-setting regular season the Golden State Warriors unleashed on the NBA last year (besting 72-10 the record Michael Jordan’s Chicago Bulls set in 1995-1996). The Warriors just barely lost […]
Inside: A Million-Dollar Contractor Marketing Education For $0.00
You read my blogs for the juicy contractor marketing insight I dish out, right? Right. Well, did you know that this MYM blog is home to over 160 (as of this writing) meaty marketing articles […]
No Need To “Get Us Up To Speed”
You already know that registration for my “Make the Jump to $10MM” seminar closes tonight at 11:59 pm. And by this point (20+ emails) you should already have a pretty good idea of what you […]
How Simple, No-Frills Videos Can Propel You To SEO Stardom
One of the quickest and most surefire ways to boost your SEO is—DUN DUN DUUUUN!—videos. I know, I know. Writing a blog post once a month is hard enough. Who has time to create and […]
Digging Into Your Numbers.
Don’t Be Afraid To Question Your Assumptions & Double Check Your Numbers. Have you ever walked into your closet to find something, searched high and low, and couldn’t find it… only to have your spouse […]
Why You’re Terrible At Marketing
It’s not your fault your marketing stinks. But if you want to make money, you have to take steps to fix it. Click here to see how.
Positioning Yourself As The Remodeling Expert
Here’s how to create juicy content and expand your audience to become the unconditional chief authority of remodeling in your area.
How To Make A Fortune By Making No Profits
Want more business? Don’t be a Scrooge. Invest more profits into advertising and watch your sales explode. Here’s why.
Innovating The NBA
The NBA is a great product… but these marketing strategies could make it (and your remodeling advertising) 100 times better.
Making Billboards Make A Difference
Here’s everything you need to know about making billboards your silent salesmen that bring in tons of business.
Leveraging Your Remodeling Company’s Hidden Assets, Part 2
Your company has tons of hidden assets you can exploit to make more money. MYM reveals them in this info-packed post.
Right Message, Wrong Time
To get prospects to buy, it takes more than saying the right thing… it takes saying the right thing at the right TIME. Here’s how to do it.
Where Contractors Should Spend Their Marketing Budgets
Here are some quick pointers to help make sure you’re putting your marketing money in the right places.
New Year’s Resolution: Backward Goal Setting
Backward goal setting is a unique, effective way to achieve your biggest aspirations. Let a 19-year-old missionary show you how.
Can A Small Remodeling Company Like Mine Really Participate In Branding?
Branding isn’t just for the big boys. Here’s how smaller companies can effectively brand themselves without spending loads of money.
Gift Cards On Steroids
Here’s An Idea That’s 10X More Fun Than Giving Or Getting Gift Cards: Turn Your (Normally) Boring Product Into A Holiday Gift-Giving Sensation. Presents are supposed to be fun, for crying out loud. That’s […]
Everything’s Amazing And Nobody’s Happy
You Have A Moral Obligation To Your Soul To Seek Out And Find Joy In Good Things. By Rich Harshaw “Give it a second; it’s going to space!” That’s the advice Louis CK gives […]
Back To The Basics
The path to success can be mind-bogglingly simple. Here’s why most people (you?) don’t take it.
Measure Twice. Cut Once.
Did you realize that a small, seemingly insignificant comment can change someone’s life forever...for better or worse?
Lessons From Papa Johns, Pizza Hut, & Charlie Brown’s Mother.
Click here to discover how to ditch the platitudes in your marketing and create a unique, powerful identity that stands out.
Filet Mignon Branding On Mac-N-Cheese Budget
What Bud Light can teach you about micro-branding, so you can make mountains of cash in your own business.
The Curse Of Repeat & Referral Business
If most of your business comes from referrals & repeat business, you’re leaving a TON of money on the table. Here’s why.
Contractor Marketing Quick Tips: Testing
Yes, you should test your advertising and marketing… and here’s how to do it.
Contractor Marketing Wisdom From The Tootsie Pop Owl
How long should you run your advertising before changing the theme and/or individual ads? Take this test to find out...
I Know I Need To Post SOMETHING On Facebook…. But What?
Creating engaging Facebook content is just a matter of a little planning, research, and focus. This guide will help you get started.
Kevin Bacon Is Ruining Your Marketing Results
Call it the Kevin Bacon Effect -- how the information highway is destroying time-tested advertising methods.
Are You Giving The Most To Those Who Need The Most? Or Are Your Priorities Out Of Whack?
Are you giving the most to those who need the most? Or does your business life and personal life need some serious balancing?
World’s Greatest Car Salesman, Part 2
Click here for part 2 of MYM CEO Rich Harshaw’s plan to become the World’s Greatest Car Salesman.
She’s Annoying As Heck, But Christine Cook Can Teach Contractors A Lot About Marketing
How to use the freakily effective Christine Cook Strategy in your radio advertising to literally monopolize your marketplace.
No Free Lunch
Buying unsold radio ad space at a discount SOUNDS like a steal. The problem? Well, there are actually a few...
The Easiest Way To Come Up With Innovative Ideas: The Magic Wand
You’re probably doing stuff your prospects hate. Stop doing it, and watch the cash roll in. Here’s how.
Contractor Marketing Quick Tips: Using Videos
Monopolize Your Marketplace CEO Rich Harshaw shows you what to do--and what to avoid--when integrating video into your site.
Do What I Say, Not What I Do
Want to close more sales? (Duh, of course!) Then take a second to look through the eyes of your prospects.
Contractor Marketing Quick Tips: Proximity Marketing
For radius mailing, the old send-three-postcards trick won’t work anymore. Here’s how to crack the proximity marketing code.
14 Marketing Predictions For 2014
Monopolize Your Marketplace CEO Rich Harshaw makes 14 bold -- and spot-on -- predictions for contractor marketing in 2014.
Aim N’ Flame Negotiations
How to negotiate great rates with an ad sales rep by literally lighting your money on fire.
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